DIANNA L. STEELE
**** *** ***** ****, ******** Springs, CO 80919 719-***-****
e-mail: *********@*.***
BACKGROUND SUMMARY
Dynamic sales person, manager, and trainer with wide spectrum of skills and
experiences. Expertise lies in high level outside sales and negotiating
contracts. Additional significant experience in Corporate Training,
program development & oversight, and public relations/speaking. Strong
Manager/Team builder with exceptional communication, interpersonal, &
organizational skills.
AREAS OF COMPETENCE
SALES & MARKETING:
. Built professional & productive relationships with key personnel in
Hospitals, Nursing Homes, Assisted Living Facilities, Hospice Houses &
Medical Practices through person-to-person sales calls and other
initiatives
. Developed & delivered presentations to expand knowledge of Specialty
Physicians & Healthcare Professionals
. Prospected and developed strong referral base within medical community to
grow revenue stream and meet sales quotas
. Designed marketing materials used by largest US based hospice provider
. Added value to accounts via heavily researching and remaining an expert
on Medicare/Medicaid benefits
. Engaged in Marketing & Business-to-Business Sales calls for Major US
based Airline & International Seminar Companies, including effective use
of sales materials & selling skills
. Negotiated corporate contracts with C-level executives for Major US
Airline
. Developed programs & materials promoting fee-based seminars, marketed to
Fortune 500 Company Executives
. Planned & implemented corporate events to promote image in community
. Consistently exceeded sales calls quotas in all fields
. Designed and incorporated incentive programs, action plans, & strategies
to promote product brand loyalty and achieve sales objectives
. Intervened & resolved high level customer controversies
. Account analysis/Generated reports to monitor progress of sales goals,
designed Excel spreadsheets for reporting
MANAGING:
. Proven track record of strong team building and managing through
continued promotions in International Speaking Organization
. Managed staff : Screened, interviewed, & trained Speakers &
Marketers/Sales Team for international seminar corporation
. Developed performance standards & conducted on-going evaluations of
Speakers & Marketers
. Oversaw day-to-day operations of seminar franchise, generated weekly &
monthly reports, handled payroll, delegated speaking assignments, ordered
& managed inventory
. Solely responsible for managing corporate accounts in $150 million sales
territory including development & implementation of territory sales plan
& annual budget
. Recruited, trained & managed teams of community volunteers for Big
Brothers/Sisters, Women's Crisis Center, & RNC grassroots
COMMUNICATING:
. Conducted seminars & facilitated group training for Fortune 500 companies
& national associations/organizations
. Prepared and presented extensive written sales proposals for corporate
accounts (PowerPoint, Word, Excel)
. Handled media contacts, including appearing on live, call-in television
and radio programs and interviews with print media
. Trained, monitored, coached and evaluated trainers/facilitators
. Prepared & delivered speeches for fund-raising & recruitment of community
volunteers
EMPLOYMENT HISTORY
Freelance Writer & Business Consultant, Colorado Springs, CO
Community Education Representative, Odyssey Healthcare, Colorado Springs,
CO
Corporate Account Executive, United Airlines, Richmond, VA
Sales Representative, United Airlines, Washington D.C.
Regional Director, Training Experience International, Washington D.C./N.
Virginia/S. Maryland
Regional Manager, CAC Training, Fayetteville, NC
Manager/Trainer, CAC Training, Seattle/Tacoma, Washington; Kansas City, KS
EDUCATION/TRAINING
B.A. in Psychology, Bethany College, Lindsborg, KS. Graduated with Honors.
United Airlines, 12 week Sales & Marketing Training, Chicago, IL.
Training Experience International, Management Training and Zig Ziglar, Inc.
seminar training
Executrain courses in MS Office, Excel, PowerPoint, Word
ACCOMPLISHMENTS
Published author/writer: CNN, FOX News, on-line e-zines, Pleasant Word
Publications/book
Expanded corporate territory sales base by 575% in first year at United
Airlines
Numerous Annual "Top Ten" Speakers Awards for Training Experience
International, Inc.
Regional & National Sales Awards, United Airlines
"Outstanding Young Woman of America"
Excellent references upon request.