DOUGLAS E. BUGALSKI

*** **** ***** *****

Chesterfield, Missouri 63017

314-***-**** (cell)

abhmk2@r.postjobfree.com

OBJECTIVE

Secure a senior public relations position within a creative environment where the agency can

utilize my strong leadership skills, strategic planning experience and solid writing background.

WORK HISTORY

2008 OSBORN & BARR, St. Louis, Missouri

Now Account Supervisor, Public Relations

• Leading several B2B and B2C accounts and providing strategic counsel, managing

timelines and budgets, supplying direction to team members, while mentoring younger

professionals

• Securing a budget increase of 3X previous year’s funding for a Propane Education &

Research Council research initiative involving propane fueled lawn mowers and engines

• Launching a new product line for MUCK Boots to the editors of key women’s general

interest publications using a direct mail piece securing a 33 percent response and leading

to national print and online coverage, as well as earning the PR business for 2011

• Planning and executing consumer outreach campaigns for Intervet/Schering Plough Animal

Health’s HomeAgain® business unit generating national and local media coverage

• Planning a strategic outreach campaign surrounding pool safety to generate awareness of

Hayward’s anti entrapment device including: a dimensional mailer, feature articles,

webinar, as well as consumer outreach

• Supervising PR team and executing a B2B, B2C public relations program for Hayward

Pool Products doubling the trade and consumer media impressions from the previous year

2005 LEPOIDEVIN RICKINGER GROUP (LRG), Brookfield, Wisconsin

2008 Senior Account Executive / Public Relations

• Building, presenting and executing a comprehensive consumer public relations program

worth $440,000 to support a business unit of a major East Coast pharmaceutical company

• Securing 3 new business opportunities for 2008 worth nearly $900,000 in agency income

• Developing an agency branded media relations program designed to generate significant

coverage for both business to business and consumer accounts for deployment in 2008

• Pitching, writing and placing two feature articles resulting in cover stories in the November

2007 issue of Foundry Management & Technology and the March 2008 issue of Aggregates

Manager

Establishing a business development program, with an emphasis on the professional pest

•

control market, resulting in five (5) new clients since 2005

Managing all public relations activity on behalf of LRG’s clients from strategic planning to

•

execution to communicating results and managing client expectations

2004 INTEGRE ADVERTISING BY DESIGN, Waukesha, Wisconsin

2005 Account Manager

• Developing and executing strategic public relations plans for Rite Hite Corporation and

Liphatech with combined budgets exceeding $250,000 for public relations activity only

• Designing and implementing a trade media relations program for Rite Hite Corporation,

resulting in trade magazine coverage doubling from 2003, and a BMA Milwaukee

Excellence Award and two PRSA Wisconsin Chapter Paragon Awards

• Identifying a key audience for Liphatech and implementing a unique outreach program

targeting nearly 30,000 pest management professionals

2002 NELSON SCHMIDT, Milwaukee, Wisconsin

2004 Account Supervisor

• Recommending and executing all public relations activity surrounding the new product

launch of a Club Car 4X4 utility vehicle, including: an editor fly in program, dealer

communications and promotional partnerships with conservation organizations and a

NASCAR racing team

• Presenting strategic public relations recommendations to prospective clients as part of an

integrated marketing communications plan leading to the acquisition of two key accounts

• Writing and implementing a strategic public relations plan on behalf of LIS (now Red

Prairie), securing a 25 percent budget increase from the previous year

2000 BRADY MARKETING GROUP, Menomonee Falls, Wisconsin

2002 Account Supervisor

• Developing programming and managing public relations budgets for client programs up to

$100,000 annually

• Managing and training Brady Marketing Group interns

• Collaborating with the director of account service to create and implement a new business

program

• Partial Client Listing: Hobart Welders, Komatsu America, Metrix, Inc., Onyx North

America, Pacific Scientific

1999 ROCKWELL AUTOMATION, Milwaukee, Wisconsin

2000 Marketing Communications Representative

Writing, editing and researching content for Globally Speaking Sales, a bi monthly

•

e newsletter distributed to Rockwell Automation sales professionals and marketers

worldwide

Producing Frontline, an audio sales tool distributed monthly. Activities included:

•

drafting scripts, editing sound bytes and managing recording sessions

Managing budget, timeline and creative process for the creation and distribution of an

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interactive sales CD ROM

1997 BOTTOM LINE MARKETING & PR, Milwaukee, Wisconsin

1999 Assistant Account Executive

• Partial Client Listing: Harley Davidson Motor Company, Norlight Telecommunications,

PrimeCo Personal Communications (now Verizon Wireless), Sixteenth Street Community

Health Center, Wisconsin Dental Association

1995 CNI NEWSPAPERS, INC., New Berlin, Wisconsin

1997 Reporter

Managing deadlines, prioritizing assignments and writing 6 12 stories per week on a

variety of topics ranging from local government and school news to business and human

interest stories

EDUCATION

1994 Bachelor of Science degree in Journalism, Bradley University, Peoria, Illinois

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