BUSINESS DEVELOPMENT, SALES, MARKETING
& SERVICE LEADER
Professional with the big-picture vision, leadership and tenacity to
successfully penetrate new markets, capture market share and accelerate
corporate revenue growth. Equally effective in strategic planning, business
process re-engineering, and overall management of multi-million dollar
business operations with specific expertise in distribution environments. A
seventeen-year experience in heavy equipment, industrial and farm equipment
sectors spreads across multiple countries - including India, Turkey, United
States and Canada. Proficient in SAP and open to travel and relocation.
Core competencies include:
Revenue, Profit, Market Share Growth Product Pricing & Positioning
New Product Introduction
Budgeting, Planning, & Forecasting Inventory Management & Control
Analytical & Conceptual Problem Solving
Staff Leadership & Performance
Enhancement
Competitive Market Research &
Analysis
Professional Experience
CASE NEW HOLLAND (CNH), New Holland, PA
2007 - 2011
Global leader in the agricultural and construction equipment business, with
>10,000 dealers in 160 countries and sales of $13 billion.
DIRECTOR - SERVICE, NORTH AMERICA
Led the transformation of a 48-member service department (8direct reports)
from a post-sales support organization to a competitive brand-builder and
distributor distinguisher, supporting annual revenue of $1.5 billion and a
distribution network of 1100 dealers in North America and institutional
sales.
Selected accomplishments:
. Powered industry-first 24x7, year-round service program-redefining
"fast" with express parts delivery, toward 75-hour or less down-time
goal; reduction of approximately 150 hrs, realization of $10mn
savings per year
. Work with the customer relationship and customer center to close the
customer issues in the shortest possible time - reduction of lead time
by > 100% in 2010 (2009 ~ +50 days); liaison between dealer and
customer.
. Execution of product improvement programs ~ 7,500 units annually;
completion rate > 95%
. Realized a 50% service rate improvement
. Dealer development projects aimed at improving brand image: 63% of the
dealers participated in training and on an average 3.3 technicians
trained per location
. Conceptualize and institutionalization of processes aimed at
increasing absorption rates at the dealerships and introduce service
standards across distribution
. Establishing a quality assurance group for the brand; a cross
functional team with objectives of conducting a flawless new product
launch and addressing the top field issues, liaison between
engineering and product development platforms
. Cultivated a performance-driven culture, assuming ownership for
results
MAHINDRA USA, INC, Tomball, TX
2000 - 2007
100% Subsidiary of Mahindra group's Farm Equipment Sector (FES) which is
among the top three tractor brands in the world producing a global turnover
of $3.0 billion
HEAD OF SALES & OPERATIONS
SALES & MARKETING MANAGER
Senior Sales & Operating Executive with full accountability for the
distribution of tractors and farm equipment throughout the South,
Southeast, Midwest, and West Coast regions of the U.S.; held concurrent
responsibility over sales and P&L, production operations, quality
assurance, and safety regulations of 40-employee production facility
generating $85 million annually.
Selected accomplishments:
. Conceptualized, developed, and initiated aggressive growth plan adding
100 new distributors throughout 37 states increasing market growth by 56%
from 2000 to 2007
. Introduced and executed strategic and tactical action plans to expand
distribution network throughout Texas, Louisiana and Mississippi
capturing market share of 12%
. Spearheaded revenue increase of U.S. distribution channel from $40
million to $155 million in 5 years while achieving a customer
satisfaction rate of 98%
. Established lean manufacturing techniques and plant wide implementation
of Total Quality Management and ISO Certification, and replaced outdated
computer system with SAP software
. Turned around production operation and improved assembly line efficiency
from 55% to 90%
. Received Deming Application Prize for establishing Total Quality
Management in all business operations the only tractor company in the
world to achieve this honor
MAHINDRA & MAHINDRA LTD, Bombay, India 1993 -
2000
A $7.1 billion Indian multinational enjoying a leadership position in
utility vehicles, tractors and information technology, with a significant
and growing presence in financial services, tourism, infrastructure
development, trade and logistics.
ASSISTANT MANAGER, INTERNATIONAL MARKETING (1997-2000)
ASSISTANT MANAGER, SALES (1993-1996)
Earned promotion to Assistant Manager of International Marketing, following
highly successful tenures as Junior Executive and Senior Executive.
Oversaw the development and execution of market-entry strategies spanning
Turkey, Egypt and Dominican Republic. Scope of responsibility encompassed
competitive market analysis, ROI analysis, product specification
development, target segment identification, trade/farm show participation,
channel distribution, and plan roll-out.
Selected accomplishments:
. Performed in-depth market research and analysis identifying consumer
segments and their behavior, competitive assessment, product application
and requirements, and distribution channels, resulting in long-term
strategic plans for new market entries
. Identified and developed distribution channel for tractor markets
throughout Egypt and Dominican Republic, which included recruitment,
training and product rollout
. Led development and execution of marketing strategies and business
initiatives that drove rapid growth for ground floor to $2 million
Education & Credentials
University of Houston, Houston, TX; Bauer College of Business - 2004
- MBA Degree
- Recipient of the Dean's Award for Excellence
Maulana Azad National Institute of Technology, Bhopal, India - 1993
- BS Degree in Mechanical Engineering
- Graduated with Honors
Purdue University, Lafayette, IN - 2007
- Certificate in Customer Retention & Satisfaction
Association of Equipment Manufacturers, Chicago, IL - 2005
- Certificate in Supply Chain Management