Marketing Sales

paTTi cuMMING

**** * **. **, **********, DC *****

202-***-**** ( ************@***.***

INTEGRATED MARKETING, CORPORATE COMMUNICATIONS & EVENTS PROFESSIONAL

Dynamic integrated marketing and business communications strategist with

proven ability achieving results in a diverse community, including

Washington's unique social, corporate, diplomatic, and political arenas. A

strong brand marketer with expertise in special events, social media, and

community affairs.

PROFESSIONAL ATTRIBUTES & EXPERTISE

Integrated Public Relations Brand Positioning and

Marketing Protection

Editorial Placement Community Outreach Co-Promotional Alliances

Social Media Customer Cultivation & Sales & Increased

Loyalty Profitability

Web Initiatives Staff Development & Fiscal Responsibility

Coaching

CAREER ACCOMPLISHMENTS

. Led marketing efforts for the world's most exclusive brands. Worked

with the most prestigious retailers in the world to create marketing

campaigns for new products and store openings.

. Served as the Director of Advertising, Promotions, and Events for The

Georgetown Dish. This website was named Best New Business of the Year

by The Georgetown Business Association.

. Spearheaded social media efforts for the Georgetown Dish that utilized

Facebook, Twitter, Linked-In, and local blogs to drive traffic and

increase revenue for the site.

. Was part of the Executive Marketing Team responsible for new store

openings in Orlando, Palm Beach, Miami, Chicago, Los Angeles and San

Francisco. Efforts included Gala charitable fundraising events for

over 1000 guests for each store.

. Managed 4 major markets including 7 executives and support staff in

the execution of 800+ plus events that achieved corporate directives

and local initiatives to increase customer base to reach and surpass

annual sales goals.

. Increased budget effectiveness and reach by 50% by tapping into

corporate partners such as Marriott Corporation, Four Star restaurants

and hotels, International Embassies, Estee Lauder, and Veuve Clicquot.

. Developed and executed fundraising events to raise awareness for local

non-profits such as the Kennedy Center for the Performing Arts,

Washington Opera, Vince Lombardi Cancer Center, Boys and Girls Club of

Washington, and more.

. Created and corporately hosted 1st high profile event in Washington

DC, Hooray for Hollywood, that raised over $100,000 for the Whitman

Walker HIV Clinic.

. Coordinated special projects for the White House, and hosted 1st

breast cancer awareness event on Capitol Hill chaired by Nina Hyde,

Fashion Editor of The Washington Post, and Dr. Marc Lipman of

Georgetown University.

. Organized and hosted Washington DC Society and Capitol Hill Women's

leadership luncheon that provided initial entr e for Nancy Brinker and

the inaugural Susan G. Komen Breast Cancer Foundation National Race

for the Cure. The first Race for the Cure raised more than $200,000

for the organization.

. Managed training programs that created strong morale and a satisfied

loyal customer base.

. Balanced and managed bi-annual marketing budgets of $500k and up.

. Optimized deep relationships with key print and electronic media

including the Washington Post, Capitol File, DC Luxury, The Washington

Times, The New York Times, Daily Candy, and My Little Black Book to

secure significant press coverage, feature articles, executive

profiles, and social media exposure to launch hundreds of brand

marketing campaigns.

PROFESSIONAL EXPERIENCE

THOMAS COOK & ASSOCIATES, Washington DC, 2008-2011

Director, Marketing, Public Relations, and Special Events

Neiman marcus, Washington DC, 2002-2008

Director, Marketing and Public Relations

bloomingdale's Washington DC, 1985-2002

Regional Director of Public Relations for 6 stores

ACADEMIC EXPERIENCE

. Walt Whitman High School, Bethesda Maryland, Instructor of Honors

English

. Library of Congress, Research

EDUCATION

TEXAS WESLEYAN COLLEGE

. BA English and History, with honors, Fort Worth, Texas

COMMUNITY AWARENESS AND FUNDRAISING

As host, chair or committee member, directed creative marketing events and

promotion to achieve publicity and fundraising goals set forth by executive

and volunteer committees for corporate and philanthropic events benefiting

not-for-profit organizations including:

. American Red Cross

. Boys and Girls Clubs of Greater Washington

. Cancer Research Foundation

. Children's Inn at NIH

. Children's Press Line

. Fashion Group International

. Fight for Children

. Forum Theater

. Georgetown Citizens Association

. Helen Hayes Awards Celebrating Washington Theater

. Kennedy Center for the Performing Arts

. Knock Out Abuse

. The Latino Student Fund

. The Links, Incorporated

. Meridian House Ball

. The Mosaic Foundation

. The Music Center at Strathmore

. National Children's Museum

. National Symphony Ball

. National Women in the Arts Museum

. Refugees International

. St. John's Community Center

. Seeds of Peace

. Special Love, Inc.

. Susan G. Komen Global Race for the Cure

. Vince Lombardi Cancer Center

. Washington DC Improv

. Washington National Opera

. Whitman Walker Clinic

. Wolf Trap

. Women for Women International

. Wolly Mammoth Theater

. Youth AIDS

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