Sales Manager

DAVID R. SCHMELKE

*****.********@*****.***

• • •

**** ********** ***. #**** *********, WA. 98221 206-***-****

PROFESSIONAL SUMMARY

Executive with comprehensive experience driving Sales, Marketing and Business Development efforts for

Entrepreneurial and Fortune 500 companies; specializing in the development and execution of strategic-growth

initiatives.

• Increased annual revenues at T-Mobile, USA from $225 Million to $3.5 Billion over 30 months as a

member of Senior Management Team and “the go-to-guy for Business Development and Execution”, according

to Robert Dotson, Former T-Mobile President and Chairman.

• Created and developed two new sales channels at T-Mobile, USA; drove initiatives and partnerships that

generated more than 30,000 unit sales per month.

• Pioneered wireless broadband products and services at Maverick Wireless, now a $2 Billion dollar

industry.

• Successfully led change of direction and primary revenue source for Precedent Systems, exceeding

corporate annual revenue projections by 25% the first fiscal year.

• Planned and executed all sales and marketing efforts through key partnerships of The Future Group

capturing 65% market share within 1 year.

• Negotiated and executed agreements that generated more than $200 million in revenue while at T-Mobile,

USA.

EMPLOYMENT HISTORY

2009-Date Agapao Consulting, www.agapaoconsulting.com

Strategic Consulting Company for the Wireless Services Industry

Managing Director

2002-2008 Maverick Wireless Corporation,

Community Wide Mobile Wireless Broadband Service Provider.

President and CEO

1999-2002 T-Mobile, USA (Formerly VoiceStream Wireless Corporation), www.t-mobile.com

World’s Largest Provider of GSM based Wireless Services.

Director of Sales Channel Management

Director of Wireless Data Sales

Senior Manager, Business Development

Senior Manager, Emerging Channels & Alternative Distribution

1997-1999 Noetic Networks Corporation

Business Development Consulting Firm and Small Business Incubator.

Founder and President

1996-1997 Precedent Systems, Inc.

Market Leading Developer of Enterprise Management Software Products for Healthcare.

General Manager

1991-1995 The Future Group, Inc.

Whatcom County’s Largest Supplier of Collegiate Licensed Products.

President

EXPERIENCE

Sales Channel Creation and Growth – Challenge: Insignificant sales volume from several direct-sales

initiatives. Solution: Reassessed, developed and implemented a new company-wide direct-sales strategy. This

included the creation of a new sales channel, the reorganization of staff, and an overhaul of direct fulfillment

operations through new partnerships. Created new dealer models and implemented company-wide policies

to govern sales activities by all sales channels and personnel. Result: A cohesive approach to direct-sales

initiatives and the fastest growing, lowest cost, most profitable sales effort in company history with an

increase of sales revenues from $7,500 per month to more than $3 million per month and an increase of

monthly recurring service revenues from $40,000 to more than $12.5 million over the same period.

Partnership Development – Challenge: Internal sales operations and fulfillment capabilities could not handle

expected growth from aggressive national expansion. Budget was not available to develop a quality sales and

fulfillment effort as capital was earmarked for other expansion activities. Solution: Identified strategic

partners and negotiated to have them incur the cost of development and provide complete and coordinated

solutions in exchange for future business. Result: A fully integrated, flexible and expandable sales and

fulfillment operation without incurring development cost and without increasing the fulfillment cost per unit.

This saved the company in excess of $3 million in development, improved handling quality, and increased

capacity to support call volume growth from 5,000 per month to more than 180,000 per month and sales

growth from 75 units per month to more than 30,000 per month over 2.5 years.

Business Development – Challenge: Company desired expansion of distribution, co-marketing, and new

product development efforts through new business partnerships. Solution: Identified and evaluated potential

partners; devised concepts and received buy-in from key stakeholders. Negotiated deals with industry

leading partner for the co-development of innovative sales, marketing, and distribution efforts, as well as, the

creation and production of new products. Communicated the partnership throughout the organization and

made certain all departments were committing the necessary resources. Transitioned responsibilities to

various departments throughout company for on-going management of efforts created by the partnership.

Result: Developed and launched new products through the largest sales and marketing partnership in

company history (with Research in Motion) generating hundreds of millions of dollars of sales revenues

while preserving core business principles and disciplines.

Market Share – Challenge: Company desired to develop and sell university-licensed products in small college

town. Market was dominated by the University Bookstore with only a single location and no available

parking within walking distance. The general perception was that prices at the bookstore were too high for

the quality of product. Solution: Created new product line to compete on convenience and perceived value

platforms. Developed wholesale market and broadly distributed quality products to local retail community.

Created catalog in conjunction with Alumni Association; distributed it to 75,000 alumni in a new mail order

and inbound telesales effort. Developed sales and fund raising relationships with various departments and

clubs within the University to address affinity-marketing opportunities. Result: Established position as

market leader within first 6 months of operation; capturing 65% market share within the first year.

Strategic Direction – Challenge: Company’s only product, a vertically oriented software program, was

viewed as obsolete because it was available only for MS-DOS. Company owner decided not to spend money

to develop a Windows version of the once popular product. Sales were declining rapidly and therefore the

primary revenue source for the company was quickly eroding. Owner of company wanted to maximize

revenues without further development costs or new sales. Solution: Shifted focus of entire company from

sales of new products to the sale of support contracts to existing customer base. Pioneered customer handling

improvements and coordination among sales, support, and marketing departments to maximize revenues.

Result: Increased sales and renewal rates of support contracts by 20% while increasing retention of most

profitable clients. Exceeded corporate annual revenue projections by 25% in the first year and extended

revenue generation for four additional years.

EDUCATION

Upper Iowa University, General Business

Western Washington University, Marketing Management.

PERSONAL

Scholarship Recipient - Collegiate Varsity Basketball

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