Juan Arango

Best Contact: Cell: 678-***-**** - E-mail: abhlud@r.postjobfree.com. 16505 La

Cantera Pkwy. Apt. 834 San Antonio, TX 78256

http://tinyurl.com/ja-portfolio

ART DIRECTOR / VISUAL DESIGNER / CONTENT DEVELOPER- STRATEGIST

Advertising, Marketing and Publishing / Multi-media Environments

Award-winning graphic communicator with verifiable career track for

successfully creating outstanding visual and interactive experiences. Often

times managing media industry leaders through start-ups and highly

effective growth cycles. Known for delivering exceptional results within

highly competitive markets. Excellent visual designer with strong design,

creative, writing, strategy, attention to detail, knowledge management

negotiation, and client assessment skills. Equally effective at identifying

opportunities, developing focus, and providing forward-thinking and

tactical execution. Strong believer that all issues are solvable, thrives

individually as much as in collaborative and cross-cultural environments.

Exceptional competencies include:

Visual Design/Interactive & Print

Web Development

Interactive Media Creative & Strategy

Content Development & Management

Illustration

Blog Design & Management

Copywriting/Screenwriting

Strategic & Tactic Planning

Knowledge Management

Project & Workflow Management

Adobe Suite CS5 Expertise

Web & Mobile Publishing Evangelist

PROFESSIONAL EXPERIENCE

HISPANOUSA - www.hispanousa.net 2009-present

San Antonio based TV Branded Content Development & Production Company

Senior Visual Designer - Web Developer & Interactive Media Strategist --

Occasional Copywriter

. Visual design solutions, brand generation and management to support TV

production and business development divisions

. Creative strategy, visual design and web development for HispanoUSA's new

venture into Interactive Media

. Copywriting and copyediting to support new or ongoing productions

OPURO Partnership - www.opuropartners.com 2007-present

San Antonio based Content Development, Content Management, Graphic Design

and Marketing Studio

Partner - Design Director, Web and Mobile Publishing Evangelist

. Creative strategy, visual design and implementation of innovative content

solutions for multiple media and devices.

STUDIOCOM - www.studiocom.com 2006-2007

Atlanta based, WPP Worldwide owned Digital Advertising and Marketing full

service agency

SME/Newspaper Publishing, Print to Interactive News Strategist - Consultant

. Thought leadership, content strategy and publishing industry expertise

for ImpreMedia Digital's RFP response and discovery phase

New Business Development - Consultant

. Generation of new business opportunities. Special focus on Publishing,

Telecommunications and Entertainment. New accounts won in 2007:

Activision (2.5M), ImpreMedia Digital (1.7M), McCormick (1.4M + media)

MUNDOHISP NICO - www.mundohispanico.com 2005-2006

Atlanta based Hispanic media outlet owned by the Atlanta Journal-

Constitution/Cox Enterprises. Publisher of MundoHisp nico, a 29-year-old

Hispanic weekly; P ginas Amarillas and Mundohispanico.com

Editor in Chief, Design Director

. Newsroom leadership for news and presentation for two weekly newsprint

publications, online newspaper, yellow pages book.

. Redesign MundoHisp nico to enhanced reader's experience and advertiser's

choices. Introduced user friendly story-telling format and innovative

navigation tools for print

. Restructure newsroom operations. Updated editorial policies, procedures.

Introduced CMS and CRM solutions to increase productivity, improve

inventory turn-around and gain client retention

. Launch PASOS, a weekly How-To magazine. Key strategy to grow penetration,

revenue, and market share

Juan Arango Page Two

HOY PUBLICATIONS LLC. - www.hoyinternet.com 1999-2005

Tribune Publishing property, publisher of Hoy Newspaper, a Hispanic daily

with editions in New York, Chicago and Los Angeles; Fin de Semana; and

Hoyinternet.com.

Executive Editor & Presentation Director/Senior Vice-President, National-

Corporate (1999-2005)

. Newsroom leadership for news and presentation for all daily editions in

New York, Chicago and Los Angeles

. Continuous user experience enhancement through innovation in news design

and presentation

. Successfully provided team leadership to execute Tribune Publishing's

nationwide Hispanic Initiative, to expand Hoy's multi-market penetration

into major Hispanic markets launching local editions in Chicago and Los

Angeles

. Diversified publications portfolio by creating alternative content

solutions to grow audience and to open new business opportunities.

VidaHoy (New York 1999, Chicago and Los Angeles 2004), Fin de Semana

(Chicago, 2004)

. Launched Hoy's first online strategy. In 2000 first US Hispanic news

organization online.

. Pioneered media convergence relationships by establishing news and

information content sharing with NBC-Telemundo/NY, later expanded to

Chicago and Los Angeles. A first for Hispanic media outlets

. Setup policies, foundation and guidelines for a Design and Style Manual

. Provided art direction and team leadership to enhance tabloid design by

improving readership, usability and business results. Readership

increased 20%, ad revenue went over 30% year over year and the tab was

awarded a Best Overall Redesign Award from the National Association of

Hispanic Publications

. Community outreach, News in Education Program's leadership

DIGITAL DATA PUBLISHING INC, Weston, Florida 1998 -1999

Vendor and US representative for Mexico based Dalai Software's CRM and CMS

solutions for newspapers

SME/Publishing Consultant/Project Manager

. CMS solutions consultant and project manager for major publishers

implementations in the US and LATAM

.

PERFIL GRAFICO LTD., Bogot , Colombia 1989-1998

Advertising & Graphic Design Boutique, specialized in advertising,

publishing, brand and PR

Senior Design and Art Director

. Providing creativity and strategic leadership to generate innovative

communications solutions for a diverse roster of clients from industries

including: Retail, Consumer Goods, Publishing, Government and Politics

. Most relevant roles were:

o Art Director, Travesia Magazine

Bogot , Colombia, 1996-1997 Travel Magazine

o Art Director and Content Developer, Diario La Naci n

Neiva, Colombia, 1994 Daily Newspaper

o Design Director, Dinero Magazine

Bogot , Colombia, 1993-1994, Money Magazine

o Design Director & Consultant, Deporte Gr fico Magazine

Bogot , Colombia, 1993-1996, Sports Magazine

o Design Director, Advertising & Political Marketing Strategist, "La

Constituyente es el Camino," an Bogot , Colombia, 1991, Award-

winning Colombian Government Advertising campaign

o Design Director, Advertising & Political Marketing Strategist, "Con

Gaviria, Habr Futuro"

o Bogot , Colombia, 1990, Award-winning Colombian Presidential

campaign

SILVA PUBLICIDAD/BOZELL WORLDWIDE, Bogot , Colombia 1996-1997

Full service Advertising Agency.

Senior Creative Director/Strategist

. Provided creative direction, brand strategy and thought leadership to

retain and lure new accounts. Account roster included:

o Chrysler Jeep [automotive]

o Assicurazioni Generali [insurance]

o Pilas Varta Latin America [batteries-consumer goods]

Juan Arango Page Three

ADDITIONAL EXPERIENCE / TEACHING

Jorge Tadeo Lozano University /Graphic Design Faculty, Bogot , Colombia,

(1989-1992)

. Thesis director, responsible for approving and guiding last semester

students' projects

. Professor of Corporate Identity and Introduction to Graphic Design

Los Andes University/Faculty of Postgraduate Programs-Journalism, Bogot ,

Colombia, (1995-1996)

. Professor for module "History of Magazines: origin and evolution"

EDUCATION

University of California at Los Angeles, UCLA, Screenwriting, 2005

Los Andes University/BA in Economics, Bogot , Colombia, 1983

Pontificia Universidad Javeriana, 4 semesters Architecture, Bogot ,

Colombia 1980

AFFILIATIONS & NETWORKS

Society of News Design, National Assn. of Hispanic Journalists, American

Society of News Editors, LinkedIn

COMMUNITY MEMBERSHIPS

American Red Cross, Queens, NY Chapter (2000-2003), Hispanic Federation,

NY, National Latino AIDS Awareness Day, creators-organizers committee (2002-

2003), Desfile de la Hispanidad, NY, organizing committee (1999-2001)

AWARDS

Gran Condor de Oro, Best in Show of Colombian Advertising Awards, Politics

Category, 1990-. Times Mirror Innovation Prize, 2000. Hispanic Media 100,

2002. NAHP Best Overall Design Tabloid Newspaper, 2002-2003

SKILLS & PROEFICIENCIES

Fully Bilingual, English/Spanish. Adobe CS5: Photoshop, Illustrator,

InDesign, InCopy, Acrobat (PDF), QuarkXpress, Adobe Dreamweaver, Keynote,

MS Word, MS Excel, MS PowerPoint, MS Outlook, MS Entourage, MS Office

Visio, MS EPM Solution (Project Server), QuickBooks, SalesForce and

Business PlanPro, CMS: DTI, K4, ALS, Dalai, Joomla!, WordPress

RECOMMENDATIONS

Go to my LinkedIn Profile at: http://www.linkedin.com/in/juanarango and

click on "Recommended, 19 people have recommended Juan". Read what others

have to say about my work

Contact this candidate