Manager Project
Resume:
Jennifer L. Meier
Cleveland, OH 44113
abhls5@r.postjobfree.com
Profile
Accomplished, strategic, and creative professional with 13 years' business
experience and recent career transition into the spa industry. Seeking a
challenging Director of Marketing or Spa Director position with world-class
organization. Regarded as someone who "rolls up her sleeves" and leads
with strategic vision and contagious enthusiasm.
Education
BROWN AVEDA INSTITUTE Rocky River, Ohio
Esthetics Manager's Program (750 hours), April 2011
$30.12 RPCT for all spa services
UNIVERSITY OF NOTRE DAME South Bend, Indiana
Master of Business Administration, Marketing, May 2001 (1-year MBA program)
INDIANA UNIVERSITY Bloomington, Indiana
Bachelor of Science, Marketing, December 1995
Areas of Expertise
. Spa marketing and operations management
. P & L management
. Brand turnaround strategy
. Award-winning / breakthrough social media and mobile marketing programs
. Staff coaching and development
Work
BELLA CAPELLI SANCTUARIO, Westlake, Ohio
2010-present
Bella Capelli is a $2.2MM Aveda salon and spa and winner of the prestigious
Weatherhead 100 Award for being one of the fastest growing companies in
Northeast Ohio.
Spa Manager
Led day-to-day operations including delivery of financial targets,
improvement of spa client experience, and improvement of client
satisfaction and retention . Managed staff of eight massage therapists,
estheticians, and nail technicians.
Highlights
. Provided strategic guidance including development of spa's first-ever
business plan and P & L targets. Translated high-level business
strategies into 2011 performance goals and metrics for staff. Realized
30% increase in revenue and profit and boosted employee morale in first
three months.
. Appointed by owners to Aveda Mentor leadership position. Educated staff
on new product launches and implementation of tools across salon and spa
business. Developed salon and spa's first integrated promotions calendar
to drive consistent execution and cross-promotion of salon and spa
services.
BEAM GLOBAL SPIRITS & WINE, Deerfield, Illinois
2007-2009
Beam Global Spirits & Wine is the fourth largest premium spirits company in
the world with $2.5B in annual revenue. Beam is part of Fortune Brands.
Senior Brand Manager
Managed the P & L and directed the strategy and execution of the Maker's
Mark and Jim Beam bourbon brands with revenues in excess of $800MM and
marketing budgets in excess of $65MM. Managed advertising, media, PR, and
promotions agencies. Managed two Associate Marketing Managers and one
Sponsorship and Promotions Manager.
Highlights
. Improved business performance 6% over ten-month period and delivered
volume, revenue, and profit contribution goals for 2008. Met eligibility
for company bonus program.
. Drove $720,000 incremental revenue for Costco by developing and launching
the retailer's first ever bourbon and food pairing program.
Conceptualized program and sold it in with key account sales team.
Program being repeated in 2009 due to success.
. Won the prestigious 2009 Sammy Award for, "Best Integrated Social/Cross
Media Campaign" on Jim Beam.
E. & J. GALLO WINERY, Modesto, California
2001-2007
E. & J. Gallo Winery is the largest family-owned Winery in the world. The
company is privately held.
Senior Marketing Manager
Created turnaround plan to return the Gallo brand to positive brand health
and trends. Assembled cross-functional team of Consumer Insights, Sales,
Finance, Operations, and Creative. Met weekly with General Manager and
Vice President to present progress vs. plan. Managed two Assistant
Marketing Managers and one Project Manager.
Highlights
. Results of turnaround plan included: 1) Improved profit contribution $1MM
through package redesign and production cost savings, 2) Reversed
declining IRI volume trends from -18% to +5% in nine months.
. Received the E. & J. Gallo Winery Estate Award, a cash award, for
outstanding individual achievement. Only four employees in the history
of the company have received this award.
. Promoted two direct reports three months earlier than their peer group as
a result of ongoing coaching and monitoring of performance against
development plan goals.
Marketing Manager
Repositioned the Turning Leaf wine brand for success. Established vision
and strategy, aligned cross-functional team, led qualitative and
quantitative consumer research, and applied consumer insights to form new
brand positioning and strategy. Developed print and online advertising
campaign to support new brand positioning.
Highlights
. Recipient of the wine industry's 2005, "Comeback Brand Award" for
reversing declining trends on Turning Leaf. Improved bottom line profit
contribution 8% and IRI trends 8% over two-year period.
. Won the distinguished 2005 Mobile Marketing Association Award for, "Best
Use of Mobile Marketing Technology" for proprietary food and wine pairing
program with Epicurious.com
. Garnered the highest awareness and purchase intent scores for
breakthrough print ad campaign in Bon Appetit, Gourmet, and In Style
magazines during the ad's rotation.
Associate Marketing Manager
Reported directly to Director of Marketing in absence of Marketing Manager.
Drove consumer brand experiences and developed trade promotions with major
CPG companies for grocery, drug, mass merch, and club stores.
Highlights
. Drove the most successful summer grilling promotion in Alberston's,
Safeway, Kroger, and Ralph's in the history of the brand. Partnered with
Kraft A1 steak sauce and developed cross-merchandising display program.
Realized 30% increase in revenue during promotional period.
. Launched first-ever, "Leaf Lounge" consumer experience at Sundance Film
Festival. Drove reappraisal for the brand and exceeded foot traffic and
average experience times by 35%.
Assistant Marketing Manager
Drove new product innovation, oversaw product and packaging improvements,
authored annual brand plans, and uncovered emerging business trends using
AC Nielsen, IRI, Spectra, Scarborough, and MRI data.
Highlights
. Identified emerging consumer need for a lower alcohol, lighter style
wine. Worked with winemaking team to craft the wine blend, led concept
development research, translated consumer insights into strategies,
designed the package, and launched the product. Exceeded year one volume
and profit goals by more than 40%.
. Reduced consumer complaints on box wine leakage by 25% by partnering with
R & D and launching a more user-friendly tap.
HENDRICKSON TRUCK SUSPENSIONS, Woodridge, Illinois
1997-2000
Hendrickson Truck Suspensions is a major supplier to every North American
heavy-duty truck and trailer OEM. The company is privately held.
Marketing Coordinator, Senior Marketing Analyst, Marketing Analyst
Led cross-functional team with Engineering, Purchasing, and Finance to
enter new business categories and develop and launch new products.
Developed integrated marketing programs to support product launches.
Highlights
. Realized incremental $1MM revenue for the company by authoring the
company's first ever business plan to manufacture and distribute torque
rods with suspension systems.
. Saved company an estimated $2MM by presenting proactive plan of action to
Senior Management. Eliminated need for product recall.
. Won 1999 Addie Award for excellence in creativity breakthrough print
advertising campaign with advertising agency that.
CARSON PIRIE SCOTT & CO. Milwaukee, Wisconsin
1996
Carson Pirie Scott & Co. is a major department store with annual sales
exceeding $1.1B. Carson's is part of Bon-Ton Stores, Inc.
Assistant Buyer
Managed merchandise planning and assortment, conducted financial analysis,
identified trends, and oversaw advertising and radio advertising for $7MM
women's apparel line.
Highlights
. Drove incremental $1MM revenue as a result of recommending new revenue-
maximizing pricing strategy with vendors.
. Reduced co-op radio and newspaper advertising dollars by 50% through
effective vendor negotiations.
Personal
. Half Marathon runner
. Spa maven (visited more than 90 spas in the United States and abroad)
. Vice President of the William C. Meier Foundation
. Yelp Elite member
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