Sales Manager

Katie Brandt

**** **** **** ********* #***, MADISON, WI 53704 . 608-***-**** .

************@*****.***

PROFILE

MARKETING PROFESSIONAL WITH 10 YEARS EXPERIENCE CREATING AND EXECUTING

INTERNAL AND EXTERNAL ELECTRONIC COMMUNICATION STRATEGY. HIGHLY MOTIVATED,

VERSATILE, AND SERVICE-FOCUSED BUSINESS PROFESSIONAL WHO CAN EFFECTIVELY

PLAN, ORGANIZE, AND PRIORITIZE RESPONSIBILITIES WITHIN MULTIPLE PROJECTS.

RELATIONSHIP BUILDER AND PROBLEM SOLVER COMMITTED TO CLIENTS AND TEAM

MEMBERS. DESCRIBED BY CO-WORKERS AS "POSITIVE, INCREDIBLY SHARP,

INNOVATIVE, FORWARD LOOKING, AND A MODEL OF INTEGRITY."

Key skills

. EXTENSIVE EXPERIENCE WITH EMAIL MARKETING, WEB CONTENT CREATION,

EDITING, AND DEVELOPMENT WITH OUTSTANDING WRITTEN SKILLS DEMONSTRATED

DAILY IN WORK WITH E-NEWSLETTERS, BLOGS, WORKBOOKS, MARKETING MATERIALS,

AND WEBSITE CONTENT

. Advanced knowledge of HTML coding

. Strong verbal communication skills with a talent for explaining

complicated concepts in a clear and concise manner

. Exceptional multitasker who diligently works on (and completes) several

projects at the same time seeing them through from idea to completion

. Proficient in all major Microsoft programs (PowerPoint, Word, Outlook,

and Excel) as well as Content Management Systems, Joomla, Wordpress,

Camtasia, Basecamp, Google Analytics, and Adobe Acrobat and InDesign

EXPERIENCE

FREEDOM PERSONAL DEVELOPMENT, MADISON, WI MAY 2001 - MARCH

2011

Director of Online Training (2010 - March 2011)

. Innovated and built from the ground up a new online division of the

company designed to expand product offerings, reach a larger customer

base, increase repeat purchases and grow sales while decreasing customer

acquisition costs

. Designed and managed a user friendly website and portal to sell

personal development training videos

. Formed and managed vendor relationships with designers, printers,

manufacturers, web developers, and software engineers

. Spearheaded and created a way to collect leads and stay in contact with

potential customers who did not purchase during initial sales

presentation through free, value added software trials

. Decreased product packaging costs an average of 81%

. Developed user friendly online shopping system for internal clients to

streamline supply ordering

Director of Marketing (2002 - 2010)

. Coordinated entire re-branding project (i.e. website, corporate logo,

corporate identity, business cards, workbooks, marketing materials,

product packaging) as Freedom Speakers & Trainers changed its name to

Freedom Personal Development

. Member of the leadership team and council to the president that devised

and implemented new ideas which led to 148% increase in profits

. Creator and editor of a monthly newsletter with over 27,000 current

client subscribers

. Architect and editor of a blog with 13,000 views per month

. Formed and managed vendor relationships with hotels, designers,

printers, manufacturers, and shippers while negotiating a 59% decrease in

expenses

. Oversaw the design and production of five new products with profit

margins between 80% and 93%

Marketing Manager (2001 - 2002)

. Conducted market research to determine new business development needs

and helped create a new workshop series to increase profits from existing

clients

. Developed new motivational strategies (including sales incentive

vacations) for sales team that helped increase quarterly training sales

by nearly 50%

Katie Brandt page 2

EXPERIENCE (CONTINUED)

FREEDOM PERSONAL DEVELOPMENT

Intern (2001)

. Rated #1 in sales production (20% higher than company average) and new

business development (introduced 35 new national accounts) during

internship

. Coordinated marketing efforts for a speaking event for a best-selling

author with 500 + attendees

. Earned promotion to Marketing Manager after the end of a three-month

internship

H&R Block, Madison, WI 2005 - April 2011

Tax Advisor, Level I (part-time/seasonal position)

. Accurately and quickly prepared over 600 individual tax returns

including schedules A, B, C, D and E

. Achieved one of the district's highest client retention rates, nearly

11% higher than the company average

Siam University, Bangkok, Thailand August 2010 -

September 2010

Guest Lecturer

. Guest lecturer at the International Business School speaking to

multiple classes about the effective online marketing has had in the

business world and strategies to increase sales and profits through this

new medium

. Taught a daily English class to 80+ students in the School of Nursing

Education

BACHELOR OF BUSINESS ADMINISTRATION, MARKETING

University of Wisconsin-Madison, Madison, WI (earned full scholarship)

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