Manager Marketing

Danny K. Gaspar

**** **** ***** ***** ***** #**

Reston, VA 20190

703-***-**** (cell)

703-***-**** (Home)

abhli9@r.postjobfree.com

Experienced E-commerce Marketer Delivering Measurable Results

A results-driven, online marketing leader with over 11 years of experience

in online consumer marketing, and brand management, with a proven track

record of growing businesses through a variety of digital channels.

Extensive experience in new customer acquisition and retention marketing

plans and tactics. Excel at leveraging online best practices to meet core

business, profit and growth objectives.

Core Competencies:

Email Marketing (CRM and Email Affiliate Marketing

Automation) Web Analytics

Search Engine Marketing - PPC - Online Brand Management

Bid Management Tools, ROI P/L responsibility, Business

Customer retention contact Models and Forecasting

strategy development Business Development and Contract

Lead Generation Negotiation

Online customer acquisition

Demonstrated performance results:

. Launched a re-activation/win-back campaign for lapsed buyers

that resulted in a 8% purchase conversion rate within the

established lapsed buyer segment

. Managed an acquisition program that exceeded a $2.4MM annual

revenue projection budget by 15% with the total promotional

costs being 8% less than the budgeted amount.

. Launched and managed an online marketing campaign that landed

the product on Business Week's Best Seller list

. Managed online media campaigns across multiple countries (UK,

Canada, Australia, Germany)

. Drove the launch of CRM platforms such as Salesforce.com to

better streamline client communication.

. Used both tactical and strategic best practices to successfully

manage customer retention email campaigns using a number of

different email automation tools such as Silver Pop and Constant

Contact.

. Produced multi-variance landing optimization tests that resulted

in lifts of 15% to 25%

Professional Experience

Healthy directions LLC

Potomac, MD

Manager, Internet Marketing - 2010-January 2011

. Successfully worked with the customer acquisition team acquiring

new customers through various online channels, including Media

buying, Search, and Affiliate Marketing.

. Successfully created customer retention contact strategy across

four brands that included product customization campaigns, buyer

trigger campaigns (welcome emails, cart and site abandonment)

and re-activation campaigns to lapsed buyers.

. Consistently reached and exceeded both revenue goals for both

acquisition and customer retaining along with new to file goals

for the acquisition channel.

. Along with daily blast emails, created a more personally

relevant customer communication stream that included recency,

frequency and price point segmented emails including social

media leveraged emails.

. Managed an email customer retention team of three marketers that

were responsible for improving loyalty and retaining current

customers.

Gratis Internet (www.socialcash.com)

Washington,DC

Senior Account Manager - Ad Services - 2008-2010

. Oversaw the management of several large international and

domestic affiliate relationships through multiple communication

channels. Clients included LoveFilm in the United Kingdom,

eHarmony, University of Phoenix and HSBC Bank.

. Managed digital lead generation and lead nurturing programs for

both domestic and international retail and education campaigns.

. Created business development guidelines and tools to expand

Gratis' customer base across numerous verticals such as

financial services, Education, Entertainment and Business

opportunities.

. Developed online web strategies for clients, which included

marketing, mix of email marketing, incentive marketing, banner

advertisement and performance based marketing on social media

platforms.

Investor Place Media (Formerly Phillips Investments)

Rockville, MD

Online Direct Response Marketing Manager - 2006-2008

. Successfully managed all lead generating online initiatives for

various investment newsletter such as Louis Navellier's Blue

Chip Growth and Emerging Growth, Ken Trester's Maximum Options

and John Lansing's Trade Talk Weekly.

. Developed a detailed contact strategy for both new leads and

existing customers that consisted of an email string based on

either previous purchase behavior or lead source.

. Successfully created the full media plan for the promotion of

Louis Navellier's most recent book "The Little Book That Can

Make You Rich" which resulted in this book making Business

Week's Best Seller list.

. Collaborated with in-house and outsourced copywriters in

creating strong concepts for outbound emails and free investment

reports.

Provided overall creative direction to the web design team to

produce compelling creative to help increase overall conversion

rates.

Exmplar, Inc.

Fairfax, VA

E-commerce Account Manager, 2005-2006

. Developed a detailed contact strategy for a variety of e-

commerce clients that included a consumer hierarchy along with

event based campaigns, buyer trigger programs and a web and

print personalization program.

. Managed various personalized email campaigns based on a number

of personalization rules such as simple category customization,

multi-category customization, category and product affinities

and price segmentation.

. Maintained an extensive workflow database using a CRM based

platform that included all projected campaign dates, due dates

for all deliverables internally and externally and any other

necessary information pertinent to a particular campaign.

Weatherbug (AWS Convergence Technologies)

Germantown, MD

Account Specialist, 2003-2005

Qfactor, Inc. (formerly webnet-marketing, Inc.)

Bethesda, MD

Assistant Account Executive, 1999- 2003

Education

Howard University, Washington, DC

Major: International Business, B.B.A 1998 - Concentration:

Marketing

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