FREDERICK K. GOLDBERG

** ***** ***** 410-***-**** (H)

Owings Mills, MD 21117 abhlfr@r.postjobfree.com 443-***-**** (C)

SALES MANAGEMENT MERCHANDISING

MAJOR/REGIONAL ACCOUNT SALES

PROFESSIONAL QUALIFICATIONS

RESULTS-DRIVEN AND SUCCESSFUL PROFESSIONAL WITH REFINED LEADERSHIP SKILLS; AN

EXTENSIVE BACKGROUND IN SALES AND MARKETING MANAGEMENT; AND 25+ YEARS OF

EXPERIENCE ACROSS THE FOLLOWING BROAD-BASED COMPETENCIES:

WHOLESALE/RETAIL SALES ● SALES TEAM DEVELOPMENT ● BRAND POSITIONING ●

MERCHANDISING ● PROFITABILITY STRATEGIES ● MARKETPLACE POSITIONING ●

SALES/SALES MANAGEMENT ● CATEGORY SPACE MANAGEMENT ● SHELVING PLAN-O-

GRAMS/SCHEMATICS ● SALES STAFF/BROKER TRAINING ● CONSUMER PRODUCTS ● DATA

ANALYSIS

EXPERTISE IN CREATING INNOVATIVE SALES/MARKETING STRATEGIES. RECOGNIZED

ABILITY TO PROVIDE CRITICAL MANAGEMENT OF PROJECTS AND PROGRAMS THAT

POSITIVELY IMPACT REVENUE.

KNOWN FOR ABILITY TO GROW PROFITABLE TERRITORIES AND GENERATE NEW

REVENUE STREAMS. EXPERIENCED IN CREATING AND LEADING SALES, MERCHANDISING

AND NEW PRODUCT PLACEMENT STRATEGIES TO ACHIEVE PROFIT GOALS.

DEMONSTRATED TRACK RECORD FOR SUCCESSFULLY MANAGING MULTIMILLION

DOLLAR SALES ACCOUNTS. SKILLED IN FORGING PROFITABLE BUSINESS PARTNERSHIPS,

AND DEVELOPING HIGHLY PRODUCTIVE SALES AND BROKER TEAMS.

DYNAMIC AND VERSATILE VISIONARY ABLE TO OVERSEE MULTIPLE, CONCURRENT

AND SENIOR-LEVEL RESPONSIBILITIES. PROACTIVE AND CONCEPTUAL LEADER WITH A

SUPERIOR WORK ETHIC AND ABILITY TO THINK OUTSIDE THE BOX.

PROFICIENT IN MICROSOFT OFFICE SUITE APPLICATIONS.

PROFESSIONAL EXPERIENCE

ROLL INTERNATIONAL CORPORATION – Los Angeles, CA 2008 - 2010

Mid-Atlantic North Sales / Merchandising Supervisor

DIRECTED A 10-MEMBER SALES/MERCHANDISING TEAM SERVING MAJOR GROCERS IN

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THE PA AND VA MARKETS FOR A GLOBAL GROWER AND MANUFACTURER OF PERISHABLE

CONSUMER PRODUCTS.

DEVELOPED A PROFITABLE FACT-BASED SALES FORCE, ORCHESTRATED BRAND

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POSITIONING AND PENETRATED NEW MARKETS.

SIGNIFICANT ACHIEVEMENT

TEAM CAPTURED NINE STORES AMONG THE TOP 25 NATIONWIDE AND GENERATED

$60,000 IN WONDERFUL PISTACHIO PRODUCT SALES OVER A FOUR-WEEK 2010 SUPER

BOWL TIME PERIOD.

TOP REGIONAL SUPERVISOR IN THE EAST DIVISION FOR MOST CREATIVE AND

DYNAMIC WONDERFUL PISTACHIOS STORE DISPLAYS RESULTING IN A 40%+ INCREASE

IN SALES DURING 3RD QUARTER 2009.

MANAGED TESTING OF A THREE-ITEM LINE WITH THE SAFEWAY EASTERN DIVISION

RESULTING IN PLACEMENT OF THE NEW PRODUCT LINE IN ALL THEIR 1,820+ STORES.

DELTA MERCHANDISING & AUDITING SERVICES – Portland, CT 2007 - 2008

Business Development / Regional Account Manager

RESEARCHED, IDENTIFIED AND CAPITALIZED ON NEW BUSINESS OPPORTUNITIES

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FOR A PROVIDER OF MERCHANDISING AND AUDITING SERVICES TO MAJOR PERISHABLE

PRODUCT MANUFACTURERS THROUGHOUT THE NORTHEASTERN U.S.

DEVELOPED AND EXECUTED STRATEGIC SALES INITIATIVES RESULTING IN NEW

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MARKET SHARE CAPTURE, AND INCREASED GROWTH AND PROFITABILITY.

SIGNIFICANT ACHIEVEMENTS

ACQUIRED AND REPRESENTED THREE NEW CLIENTS AT RETAIL SUPERMARKETS

ACQUIRING NEW REGIONAL DISTRIBUTION AND GENERATING PROJECTED INCOMES

OF $25K FOR EACH CLIENT.

PRIMARY CONTACT FOR MAJOR GROCERY CHAINS IN THE MID-ATLANTIC. EXECUTED

RETAIN PROGRAMS FOR CLIENTS AT THE STORE LEVEL TO ADVANCE SALES AND

OPTIMIZE SHELF PLACEMENT.

CONT’D

ORCHESTRATED PARTICIPATION AT CUSTOMER FOOD EXPOS AND

REGIONAL/NATIONAL FOOD SHOWS GENERATING $50K+ IN COMBINED NEW SALES FOR

PARTICIPATING CLIENTS.

READY PAC PRODUCE – Florence, NJ 2000 - 2007

Account Executive / Mid-Atlantic, 2005-07

•MANAGED ALL RETAIL AND WHOLESALE ACCOUNTS IN MD, DE AND VA FOR A MAJOR

PROCESSOR OF CUT VEGETABLES, FRUITS AND PACKAGED SALADS IN THE U.S.

ADMINISTERED A $5M ANNUAL SALES BUDGET.

•KEY CLIENTELE INCLUDE SHOPPERS FOOD WAREHOUSE, FARM FRESH MARKETS OF VA,

AND UKROP’S. DIRECTED THE TRAINING, SELLING AND MERCHANDISING EFFORTS OF

SEVEN MERCHANDISERS COVERING STORES IN MA AND VA.

DEVELOPED AND IMPLEMENTED MAJOR RESET AND NEW ITEM LAUNCHES

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THROUGHOUT THE EASTERN DIVISION.

SIGNIFICANT ACHIEVEMENTS

INTRODUCED AND SOLD A NEW SEVEN-ITEM PRODUCT LINE WITH PROJECTED

ANNUAL INCOME OF $.5M.

OVERSAW ALL AUDITS, SALES AND PRODUCT INFORMATION TRAINING IN THE ST.

LOUIS, MO AND ATLANTA, GA MARKETS. LED THE BROKER KICK-OFF MEETING FOR AN

A&P CANADIAN BROKER IN TORONTO, CANADA, AND PROVIDED TRAINING IN THE

FRESH CUT PROCESS FROM FIELD TO SHELF.

Eastern Division Merchandising Supervisor, 2000-05

•PLANNED AND DIRECTED MERCHANDISING INITIATIVES TO IMPROVE STOCK RATIOS,

SPEED TO SHELF OF NEW ITEMS, SHELF PLAN-O-GRAM AND SCHEMATIC COMPLIANCE,

AND REDUCE VOIDS OF AUTHORIZED ITEMS.

SIGNIFICANT ACHIEVEMENTS

SPEARHEADED THE RESETTING OF ALL 176 STORES IN THE SAFEWAY EAST DIVISION

TO TEST A NEW FOUR-ITEM PRODUCT LINE RESULTING IN SUCCESSFUL PLACEMENT

OF THE NEW LINE IN ALL THEIR 1,820+ STORES NATIONWIDE.

DAYMON ASSOCIATES, INC. – Stamford, CT 1996 - 2000

Sales Coordinator

PRIVATE LABEL FOOD BROKER FOR FLEMING FOODS IN YORK, PA. INCREASED STORE

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BRAND AND NATIONAL SALES TO RETAIL CLIENTS USING TELESALES STRATEGIES.

SIGNIFICANT ACHIEVEMENTS

GENERATED OVER $40K IN MONTHLY SALES FROM PRODUCT VOLUME OF 16,000.

INCREASED SALES 20% BY PLACING 10 NEW ITEMS EACH MONTH IN WAREHOUSE

SUPPLIED CHAIN STORES.

ADDITIONAL RELEVANT EXPERIENCE

BROWN, DEL GROSSO, MORRISON, INC. – Harrisburg, PA

Account Manager

MANAGED TWO WHOLESALE ACCOUNTS TOTALING $100M COMPRISED OF 35 GROCERY

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LINES GENERATING 20% OF ALL COMPANY BUSINESS. INTRODUCED UP TO 40 NEW ITEMS

EACH YEAR GENERATING AN ADDITIONAL $30K IN SALES. INCREASED ANNUAL CASE

SALES AND PROFITABILITY AN AVERAGE OF 15%.

CAMPBELL SOUP COMPANY – Camden, NJ

Sales Specialist

GREW PRODUCT SALES BY $6M WITHIN SIX YEARS TO $10M IN AN 80+-STORE

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TERRITORY. MANAGED BURRIS FOODS IN MILFORD, DE, THE 3 RD LARGEST WHOLESALE

ACCOUNT WITHIN THE DIVISION.

EDUCATION AND TRAINING

COLLEGE OF WILLIAM AND MARY – Newport News, VA

B.A. in History/Research Concentration: Business and Science Honors Graduate

PROFESSIONAL DEVELOPMENT

SkillPath – How To Handle Difficult People, Business Speaking Skills, Assertiveness Skills for Managers &

Supervisors, and Business Writing Skills Dale Carnegie – Sales Training Roll – Merchandising

Ready Pac – Sales & Leadership Other – Advanced Microsoft Excel and Fact Based Selling

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