Manager Sales

Karen L. Weed

*** ***** *****

Verona, WI *****

Telephone: 608-***-****

Work Experience

**** -

**** - ****

Promega

Precision for life sciences

Madison, WI

Director, Global Marketing Services (2006 - 2011)

Direct marketing services programs including global marketing campaign

development and implementation. Lead global pricing teams; develop vision

for and manage market research and competitor intelligence functions;

oversee scientific communications and multi-media/interactive development

functions; oversee department budget and campaign planning functions.

Develop vision and implement plans for Promega.com and e-marketing

functions including search engine optimization, pay-per-click advertising,

email marketing, web content development/management, and trial alternative

media (e.g. blogs, Twitter) as sources of web traffic.

Key Accomplishments

. Moved web sales growth from 5-6% to 24%+ in under one year.

. Increased revenue return from base price increases from 2% to 4%.

. Increased productivity among services group by over 50%.

. Launched company's social media program including blogs and Twitter.

. Managed SEO/SEM programs to successfully launch multi-million dollar

products.

. Developed the first-in-industry iPhone/iPad applications for customer and

sales team use.

TDS TELECOM

Excellence in telecommunications and Internet service

Madison, WI

Director, Strategic Marketing, Commercial Products and E-Commerce (2003-

2006)

Director, Market Services and E-Commerce (2001 - 2003)

Director, Marketing Services (1999 - 2001)

Manager, Marketing Services (1997-1999)

Manager, Business Improvement and Customer Care (1995-1997)

Manager, Customer Research and Communications (1990-1995)

Direct strategic marketing planning and scenario planning, led product

management function for $50 million in commercial products, direct market

and product planning functions; manage e-commerce, e-service and e-

marketing functions; develop positioning and branding strategies; create

advertising strategies and purchase media; develop and implement marketing

programs; develop customer segmentation plans/strategies; implement

customer retention programs; oversee copy writing and graphic design

functions; manage expense budgets; conduct market and competitive research;

supervise employees and consultants.

Key Accomplishments:

1. Led the review, development and implementation of over $100 million in

new product opportunities.

2. Led market segmentation/demand portion of the 1st scenario-planning

project that saved the organization over $1 million and changed

company's strategic direction.

3. Created, for TDS TELECOM, the company's first: Internet site, e-

commerce programs, public relations strategy, branding and positioning

strategy, media buying program, customer satisfaction measurement

program, and market research programs.

4. Revamped the media buying program to save $200,000+ in advertising and

personnel costs.

1984 - 1990

ANAQUEST

Market leader in anesthesia pharmaceuticals

Madison, WI

Manager, Market Research and Competitive Intelligence

Direct primary and secondary market research; define and implement

competitive intelligence systems; support new product development teams;

integrate study results into forecasts, business/product plans, and

promotional materials; manage market research projects from problem

identification through presentation and dissemination of results; manage

sales and marketing database; forecast market and sales trends; manage

budgets; and supervise employees and consultants.

Key Accomplishments:

5. Developed Division's first competitive intelligence system and

sales/marketing database.

6. Identified and implemented internal analysis systems that saved $100,000

(annually) while maintaining the quality of research results.

7. Demonstrated ability in managing research projects providing actionable

results for sales, marketing and new business development efforts.

8. Strong proficiency in translating computer-based data into analysis

systems to facilitate informed decision-making.

Education

University of Wisconsin Madison, WI

MBA, Marketing GPA 3.75/4.0

Aurora University Aurora, IL

BS, Biology GPA 3.90/4.0

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