Director Development

Location:

Chicago, IL, 60661

Posted:

April 20, 2011

Contact this candidate

Resume:

DRAFT FCB Group-September **** to April ****

Creative Director-managed and directed the strategic thinking for multiple

brands across all agency disciplines DM, Interactive, broadcast, shopper

marketing and print. Clients included SC Johnson, Dow Solar (new win),

Kmart, and PACCAR-Kenworth & Peterbilt trucks. Maintain all aspects of the

brands and motivate diverse team of creatives.

DDB/CHICAGO-March 2003 to February 2004

Creative Director-Responsible for a variety of clients including: The Home

Depot, McDonald's, Busch Gardens and JC Penney's. Responsibilities focused

on all agency disciplines including broadcast, DM, web development and

catalog. Managed diverse teams on campaign development and establishing a

consistent voice for expanding client needs. As well as new business

assignments.

LKH&S ADVERTISING-October 1999 to July 2002

Associate Creative Director/Writer-Worked on a variety of clients for this

small, but growing integrated agency. Clients include: Crayola, Owens

Corning, TransUnion, Morgan Stanley Dean Witter, ComEd Customer Relations,

HOMExperts Handyman Service, RocketBridge Online Security and new business

including BP/Amoco.

ITALIA ADVERTISING-August 1998 to September 1999

Associate Creative Director/Writer

Managed all of the agencies general creative. Developed strategic, as well

as creative direction for a variety of clients including Service

Merchandise, Coolsavings.com and Racing Champions Sports Collectibles.

OGILVY & MATHER-August 1988 to August 1998

VP, Associate Creative Director/Writer-Responsibilities included:

Managing Sears Home Improvement campaign featuring Bob Vila; built the most

successful paint campaign in the history of Easy Living and Weatherbeater

paints; Managed all aspects and teams for Eagle Foods-chain of Midwestern

grocers; Won and built the Borders Books & Music business.

Senior Copywriter-August 1988 to June 1992

Responsibilities included:

Development of Bob Vila as the Craftsman Spokesman; Create long-standing

campaign for Craftsman elevating the brand to the second most recognized

brand in America; Created the strongest DieHard campaign in the history of

the brand; Handle on all aspects of Sears including corporate, appliances

and apparel. Accomplishments included: Produced over 70 Craftsman spots in

the first year of the campaign. Achieved the highest sales and awareness

gains in DieHard history.

FREELANCE WORD HERDER

Hired gun for a variety of Chicago clients and agencies. Contact for rates

and availability.

ABELSON-TAYLOR-April 2005 to August 2005

Senior writer for the launch of Rozerem, an entirely new class of insomnia

medication. Also participated in several new business wins.

GSP MARKETING-May 2004 to April 2005

Creative Director-Assisted this bourgeoning direct marketing shop on a

variety of clients and many new business pitches, winning FTD and Eddie Z's

business for the agency.

COLUMBIA COLLEGE-September 2002 to March 2003

Campaign Development- Instructor for senior-level course in campaign

development with emphasis on print and TV ideation and storyboard

executions.

REFERENCES-Wanna hear what people are saying?

312-***-****

********@*********.***

David M. Howell

Creative Director

Contact: