Geannina Mejia-Alba
***** ** ** ******* ***: 305-***-****
Miami, FL 33173 abhkw2@r.postjobfree.com Cell: 305-***-****
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Management
Developing staff members to deliver exceptional performance
Results-driven manager offers 20+ years of diverse experience including
sales and management. Proven ability to direct a large staff and recruit,
train, and manage associates to become top sales performers. Thorough
knowledge of starting and building an organization to become a leader in
its market. Comprehensive understanding of all aspects of retail business
operations. Experience as a public speaker, addressing crowds of up to
400 in both English and Spanish. Proficiency in Word, Excel, PowerPoint,
Publisher, HTML, and Internet.
Core Competencies
Analytical Approach
Coaching
Cost Control
Customer Service
Marketing
Negotiation
Operational Improvements
Problem Resolution
Public Speaking
Purchasing
Recruiting
Sales
Staff Supervision
Team Building
Training
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Professional Experience
COLDWELL BANKER REAL ESTATE, Kendall Office, Miami, Florida 1998 -
Present
Real estate sales office averaging $2 million in annual gross revenue.
Managing Broker / Assistant Manager (2006-Present)
o Oversee all daily activities and provide guidance and supervision for
up to 180 agents.
o Recruit, train, coach and empower agents to achieve the established
goals.
o Streamline office operations and control costs to ensure annual
objectives are attained.
o Collaborate with agents and customers to resolve difficult problems.
Selected Accomplishments
> Coached team of associates to increase earnings by 300 % from year
before and average commission rates from 5% to 6-7% in one year,
leading some associates to earn company performance awards for the
first time.
> Hired an average of 24 associates per year, becoming one of the top
recruiters in Florida.
> Increased market share by 1% within a year.
> Directed 25% of the associates to target a specific market area,
resulting in an increase in average listing price.
> Reduced office accounts receivable balance by 75%.
> Implemented various systems and improvements which allowed expenses to
be maintained at 25% under budget.
> Co-chaired Coldwell Banker Cares Foundation, raising enough money for
three consecutive years to build four Habitat for Humanity Houses.
Sales Agent (1998-2005)
> Served a multicultural clientele of buyers and sellers from 20+
countries, consistently demonstrating outstanding sales,
marketing, and leadership abilities.
Selected Accomplishments
> Earned multi-million dollar producer designation and became one
of the office top listing agents.
> Selected as a speaker at the 2005 Coldwell Banker International
Business Convention for the Latin American and Caribbean Affiliates.
Geannina Mejia-Alba Page 2
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FABULOUS DIAMONDS, Miami, Florida 1996 - 1997
Operator of three retail stores for wedding and holiday supplies.
Assisted the company's President by performing three concurrent roles:
Merchandise Manager
o Monitored industry trends and purchased seasonal merchandise for three
stores while traveling to different shows throughout the United
States.
Human Resources Manager
o Established and organized an HR Department, including developing a
401K program and administering payroll, insurance, and worker's
compensation for 200+ employees.
Export Sales Manager
o Oversaw business-to-business export sales and communication with Latin
American and Caribbean countries.
PFALTZGRAFF FACTORY STORE, Old San Juan, Puerto Rico 1994 - 1995
Outlet store for the oldest manufacturer of bone china and stoneware in
USA.
Store Manager
o Directed all daily operations including sales and administrative
functions.
o Recruited, trained, and supervised employees.
o Served as liaison between the company and the country's Labor
and Customs departments.
Selected Accomplishment
> Positioned the store as the number one dinnerware outlet store
in the city.
HISPANIOLA GIFT SHOP, Santo Domingo, Dominican Republic 1988 - 1992
Jewelry, art, and souvenir store.
Manager and Co-Owner
o Managed a broad range of daily functions including sales,
purchasing, merchandising, recruiting, training, payroll,
benefits, bank deposits, and financial reports preparation.
Selected Accomplishment
> Led the store to become the second most popular tourist store of
its kind in the city.
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Education
Bachelor in Business and Hotel Administration, 1986
PONTIFICIA UNIVERSIDAD CATOLICA MADRE Y MAESTRA (PUCMM), Santo Domingo,
DR
Associate in Business and Hotel Administration, 1984
CORNELL UNIVERSITY and PUCMM, Santo Domingo, DR
Professional Development
Certified Residential Specialist (CRS), 2007
Real Estate Broker License, 2006
Gold Coast School of Real Estate, Miami, FL
Graduate of the Coldwell Banker Leadership Development Program, 2006
Directly trained by the company's Senior Executives
Real Estate Sales Agent License, 1998
Gimelstob School of Real State, Miami, FL