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Manager Sales

Miami, Florida, 33173, United States
May 29, 2010

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Geannina Mejia-Alba

***** ** ** ******* ***: 305-***-****

Miami, FL 33173 Cell: 305-***-****



Developing staff members to deliver exceptional performance

Results-driven manager offers 20+ years of diverse experience including

sales and management. Proven ability to direct a large staff and recruit,

train, and manage associates to become top sales performers. Thorough

knowledge of starting and building an organization to become a leader in

its market. Comprehensive understanding of all aspects of retail business

operations. Experience as a public speaker, addressing crowds of up to

400 in both English and Spanish. Proficiency in Word, Excel, PowerPoint,

Publisher, HTML, and Internet.

Core Competencies

Analytical Approach


Cost Control

Customer Service



Operational Improvements

Problem Resolution

Public Speaking




Staff Supervision

Team Building



Professional Experience

COLDWELL BANKER REAL ESTATE, Kendall Office, Miami, Florida 1998 -


Real estate sales office averaging $2 million in annual gross revenue.

Managing Broker / Assistant Manager (2006-Present)

o Oversee all daily activities and provide guidance and supervision for

up to 180 agents.

o Recruit, train, coach and empower agents to achieve the established


o Streamline office operations and control costs to ensure annual

objectives are attained.

o Collaborate with agents and customers to resolve difficult problems.

Selected Accomplishments

> Coached team of associates to increase earnings by 300 % from year

before and average commission rates from 5% to 6-7% in one year,

leading some associates to earn company performance awards for the

first time.

> Hired an average of 24 associates per year, becoming one of the top

recruiters in Florida.

> Increased market share by 1% within a year.

> Directed 25% of the associates to target a specific market area,

resulting in an increase in average listing price.

> Reduced office accounts receivable balance by 75%.

> Implemented various systems and improvements which allowed expenses to

be maintained at 25% under budget.

> Co-chaired Coldwell Banker Cares Foundation, raising enough money for

three consecutive years to build four Habitat for Humanity Houses.

Sales Agent (1998-2005)

> Served a multicultural clientele of buyers and sellers from 20+

countries, consistently demonstrating outstanding sales,

marketing, and leadership abilities.

Selected Accomplishments

> Earned multi-million dollar producer designation and became one

of the office top listing agents.

> Selected as a speaker at the 2005 Coldwell Banker International

Business Convention for the Latin American and Caribbean Affiliates.

Geannina Mejia-Alba Page 2


FABULOUS DIAMONDS, Miami, Florida 1996 - 1997

Operator of three retail stores for wedding and holiday supplies.

Assisted the company's President by performing three concurrent roles:

Merchandise Manager

o Monitored industry trends and purchased seasonal merchandise for three

stores while traveling to different shows throughout the United


Human Resources Manager

o Established and organized an HR Department, including developing a

401K program and administering payroll, insurance, and worker's

compensation for 200+ employees.

Export Sales Manager

o Oversaw business-to-business export sales and communication with Latin

American and Caribbean countries.

PFALTZGRAFF FACTORY STORE, Old San Juan, Puerto Rico 1994 - 1995

Outlet store for the oldest manufacturer of bone china and stoneware in


Store Manager

o Directed all daily operations including sales and administrative


o Recruited, trained, and supervised employees.

o Served as liaison between the company and the country's Labor

and Customs departments.

Selected Accomplishment

> Positioned the store as the number one dinnerware outlet store

in the city.

HISPANIOLA GIFT SHOP, Santo Domingo, Dominican Republic 1988 - 1992

Jewelry, art, and souvenir store.

Manager and Co-Owner

o Managed a broad range of daily functions including sales,

purchasing, merchandising, recruiting, training, payroll,

benefits, bank deposits, and financial reports preparation.

Selected Accomplishment

> Led the store to become the second most popular tourist store of

its kind in the city.



Bachelor in Business and Hotel Administration, 1986



Associate in Business and Hotel Administration, 1984


Professional Development

Certified Residential Specialist (CRS), 2007

Real Estate Broker License, 2006

Gold Coast School of Real Estate, Miami, FL

Graduate of the Coldwell Banker Leadership Development Program, 2006

Directly trained by the company's Senior Executives

Real Estate Sales Agent License, 1998

Gimelstob School of Real State, Miami, FL

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