Sales Project Manager

L e s l i e A n n H o r n u n g

**** ******-******** ****

Orchard Park, New York 14127

716-***-**** home 716-***-**** cell

************@*******.***

Creative and strategic thinker with extensive sales & marketing experience.

Unique ability to see the big picture, formulate a strategy and execute -

I get things done.

Seeking a new challenge with a progressive company where my knowledge,

skills and energy will be fully utilized.

Professional Experience:

Graphic Controls/ June 2007-present

Director, Medical Sales

Head North American medical sales group for Graphic Controls.

Responsible for national hospital contracts, GPO and distributor

relationships, and OEM sales. Maintain personal geographic sales

territory in addition to managing inside and field sales team. Work

in tandem with marketing to monitor pricing and competition, and to

seek/launch new products and ideas. Work closely with other members

of senior management team in support of corporate strategy,

particularly manufacturing, quality and regulatory.

- Closed $5+ million OEM supply contract with major global medical

company

- Secured multi-million distribution contracts with several

national distributors

Medical Marketing Manager

Led re-launch of medical products following a 6-year company hiatus.

Developed market opportunity analysis of market-appropriate product

mix and pricing. Worked closely with manufacturing on scheduling,

resources, costing/pricing, development of packaging and cost

improvement programs. Worked with sales team to assist in selling

products, training and monitor customer needs. Responsible for volume

forecasts, budget development and development of sales and customer

literature, promotions and communications pieces. Tapped to assist

sales efforts; achievements led to transition to sales director.

- Successfully reintroduced Graphic Controls product to the global

medical device supply chain

- Secured distributorship with highly selective international media

manufacturer

The SmartPill Corporation/Aug 2005-April 2007

Vice President of Marketing

Built top performing marketing department and established corporate

brand for start-up medical device company. Led development of

corporate and product branding - advertising, collateral, website,

events and public relations efforts from concept to implementation.

Managed vendor relations with website developer, ad agency and

translation company.

- Conceived and implemented direct mail campaign resulting in a

15% response rate

- Pursued and closed the single biggest SmartPill sale, with the

highest profit margin

- Developed and conducted sales team training and materials

- Designed and implemented product labeling approval system

consistent with regulatory standards

- Designed and implemented customer installation and training

process, procedures and

support materials

- Established Customer Service policies and procedures to ensure

positive customer experience and

support post-marketing surveillance objectives

L. Hornung - Page 2

Greater Rochester Enterprise/August 2004 - July 2005

Interim Director of Marketing & Public Relations

Managed all marketing and PR activities for regional economic

development organization. Redeveloped attraction strategies,

marketing plan and website. Executed regional and international

familiarization/attraction tours for specific industry sectors in

coordination with local and state government agencies. Developed lead

generating call program. Worked closely with ad agency and PR firm to

maximize positive exposure and press coverage for business and

investment opportunities in the Greater Rochester area.

Buffalo Niagara Enterprise/April 2000 - August 2004

Director of Marketing & Public Relations

Directed all marketing and public relations efforts for regional

economic development marketing organization. Developed and implemented

comprehensive strategic marketing plan with budget in excess of $2

million incorporating international, national and local advertising,

industry-specific efforts, corporate communications, public relations,

special events and trade shows. Provided project management and

creative/art direction on all advertising and collateral materials,

special events, websites and publications. Managed staff of five in

providing BNE and affiliate organizations with comprehensive marketing

services. Managed relationships with vendors, consultants and clients.

- Recipient of numerous awards for marketing collateral

- Organized national press tour resulting in coverage in multiple

national newspapers

Norstar Development USA, LLP/April 1991 - April 2000

Project Manager, Coordinated real estate development activities

including: corporate promotion and marketing efforts, project

identified and selection, financial feasibility, identification of

funding sources, grant writing and project administration. Facilitated

project participation with various federal, state and local

governments, agencies, community groups and lending institutions,

including minority participation. Emphasis on marketing of company's

specialization in the privatization of public-housing projects using

low-income housing tax credits/tax-exempt bonds, as well as consumer

directed marketing of new homes to first time buyers. Coordinated all

print advertising, brochures, purchase incentives and customized

mortgage programs in conjunction with local lenders.

Education

B.A. English, Canisius College, Buffalo, NY

References

Available upon request.

Contact this candidate