Matthew P. ellis
functional summary
Accomplished Marketing/ Accounting M.B.A.;
Specialties include start-ups, turnarounds, product
development.
Experience
B & B Specialty Foods, Inc.
Bloomfield Hills, MI
G.M. Sales Eastern, Michigan Region
Revitalized struggling gourmet food sales firm
based in affluent Detroit suburbs Firm currently
represents over 90 mfrs. and 2 major national
gourmet food distributors.
1998-2011
Successfully re-established and grew 70+ account
territory of upscale gourmet markets, grocery
purveyors, etc. through rigorous visitation and
sales tracking in less than six month period.
Zephyr Hospitality Development Corp. Sarasota FL
and Tawas, MI
Managing Partner
? Launched successful Hospitality/ Real Estate
Development Company. Properties managed and
operated include boutique hotels/ B&B's/ cafes in
Michigan and Florida.
? Each multi-million dollar project (Copper Inn B &
B, Dolphin Lodge, Crescent House B & B, Coffee Talk
Caf ) has been taken through strategic planning,
profit feasibility, negotiation, acquisition, and
expansion phases, while consistently generating
annual double-digit sales growth and customer
retention results.
Skills for success: Superior project coordination,
commitment to achieving performance benchmarks,
implementation of multimedia marketing plans,
mandatory compliance with high customer service,
product and facility appearance standards.
1988-2008 Zephyr Industries Sarasota FL, Grand Blanc, MI
Managing Partner/ Retail Stores Division
? Headed successful multi- store specialty retail
conglomerate.
? Each new business concept was conceived and then
taken through a rigorous start up and development
process and subsequently introduced into U.S. super
regional shopping centers.
? Multi-store Specialty Retail store concepts
rolled out included Bath & Body Elements, World
Bead Company, Coffee Beanery and President Tuxedo.
? Skills for success: Securing prime mall
locations, on-budget, award winning store design
and project management, clear and concise oral and
written corporate communication, development of
corporate infrastructure, implementation of ongoing
product merchandising and new product
introductions.
1998-2009
Zephyr Industries Sarasota, FL, Grand Blanc, MI
Managing Partner/ Consumer Product Development
? Served as New Consumer Product Development
Liaison to National Retail Giants; Limited/ Bath &
Body Works, Victoria's Secret and The Gap.
? Many innovative and profitable product lines were
created, manufactured and introduced in
aforementioned retail stores during this period.
? Skills for success: Ability to quickly source and
import new product components globally, maintain
excellent working relationships with client R & D
as well as in house marketing personnel, Advanced
Problem-solving skills, the ability to identify
precise customer needs, and adherence to strict
product development guidelines were vital to
success.
Domino's Pizza International / Group 243, Inc
Ann Arbor, MI
Market Research Analyst
? Interpreted/ summarized primary data on a daily
basis. Research data included daily multi-market
sales data and focus group research data collected
and downloaded from 35 markets nationwide.
education
Masters of Business Administration, Marketing
Instructor: Principles of Marketing
Wayne State University, Detroit, MI
Bachelor of Business Administration, Accounting
Western Michigan University, Kalamazoo, MI
State of Michigan Real Estate License
State of Florida Real Estate License
PHONE H) 989-***-**** C) 941-***-**** . e mail:
*******@*******.***
170 Plank Rd. Tawas, mi 48763