Manager Project

DOUGLAS AMDUR

**** *** *** ***, **** Beach, CA 90807

Home: 562-***-**** / Cell: 310-***-**** / abhicn@r.postjobfree.com

MARKETING COMMUNICATIONS PROFESSIONAL

. Demonstrated success in developing strategic marketing plans, corporate

and brand identity, and hands-on content development

. Highly competent writer and editor with a broad portfolio of business-

oriented creative and technical writing, including collateral,

advertising, press releases, byline articles and online content

. Proficient in managing marketing campaigns from strategy development and

implementation planning through execution and metrics, including all

aspects of material production

. Experienced using traditional media outreach, social networking and SEO

to drive product leadership

. Experienced project manager, able to influence and direct cross

functional teams and manage deliverables

. Able to effectively manage resources, build relationships at all levels,

supervise staff, and deliver results

. Skilled with commercial graphic design and business management software

PROFESSIONAL EXPERIENCE

THE DOYLE/LOGAN COMPANY, Los Angeles, CA 1/2011-Present

Graphic Design/Marketing Agency

Director of Client Services

Manage scheduling, traffic and other project management tasks to meet

client needs on time and within budget. Provide corporate branding and

content development consulting to ensure design and messaging meet each

client's business goals and needs. Help build corporate infrastructure to

efficiently add new clients and services to a growing client roster.

INFORMATICA/APPLIMATION INC., Chicago, IL (based in Los Angeles, CA)

6/2008-Present

(Applimation was acquired by Informatica, February 2009), Chicago, IL

(based in Los Angeles, CA)

Enterprise Software Company

Marketing Consultant

After reduction in force post acquisition, I was retained as a consultant

to manage projects and develop messaging and content across multiple

mediums that supported the launch of new enterprise software products.

Integrated these new products into a broader product solution suite and

performed related projects as assigned.

APPLIMATION INC./GAMMA ENTERPRISE TECHNOLOGIES 1/2007-5/2008

(Gamma was acquired by Applimation, January 2008), Chicago, IL (based in

Los Angeles, CA)

Enterprise Software Company

Senior Marketing Communications Manager

Managed marketing, communications and PR programs for a data management and

archiving company. Created strategies to target and win potential new

customers and partners through problem solving webinars, database

marketing, advertising, loyalty programs and active PR program to establish

the company as a leader in its space. Conducted research and managed

analytics to ensure lead generation costs met specified goals.

. Led from concept to market a complete $75K project re-branding of

corporate identity, messaging and new flagship product suite introduction

within a 90-day window, achieving 50% increase in leads and sales

. Directed efforts to establish company as a leader in its space, including

media and analyst relations, byline articles, SEO and social networking,

with quantifiable metrics

. Managed the delivery of multiple projects, including ROI projections,

timelines, communication with the executive team and reporting program

status and metrics

. Wrote and edited collateral materials, web content, press releases,

byline articles, case studies and customer profiles highlighting

solutions, customer successes and best practices

NUTRO PRODUCTS, INC., City of Industry, CA 5/2004-12/2006

Consumer Packaged Goods Company

Marketing & Communications Manager

Built and managed marketing, communications and PR programs for company

with over $500 million in annual revenues. Developed processes and

procedures to analyze and quantify ROI data to meet strategic goals and

objectives. Managed production of marketing collateral materials,

including brochures, in-store POP, direct mail and advertising. Wrote and

edited content for consumer and channel marketing, collateral materials,

web content, press releases, and in-store POP.

. Redesigned corporate website, developed internal company intranet, and

created communications strategies for content, graphics and mix of

outreach mediums for successful new product launches

. Refocused external communications away from lengthy collateral pieces to

a web-focused strategy to quickly meet changing market conditions and

saving hundreds of thousands in design and printing costs

. Managed multi-million dollar advertising budget, negotiating contracts

and rates, and monitoring results to ensure that ROI goals were met

. Managed digital marketing, planned and executed search engine

optimization and Google AdWords pay per click campaigns and developed

analytics to increase site traffic by 75% while achieving ROI goals

. Managed department, including budget responsibility, supervision of

direct reports, and coordination of two advertising agencies by directing

work between them based on capability and timelines

PERKINELMER, INC., Torrance, CA 10/2000-4/2004

Life Sciences/Biotechnology Company

Global Marketing Communications Manager

Managed global marketing communications programs for two life science

business units with $125 million in annual revenues. Developed content for

all external communications, including hands-on writing, editing and

production. Provided strategic creative direction to suppliers in the

development of integrated communications, such as print, multimedia, video,

PR, trade shows, and events. Worked in cross-functional teams and senior

management to ensure project consistency and completion within specified

timeframes and budget.

. Led projects to define brand identity with clear messaging and product

positioning across all outreach mediums, including collateral, web, PR,

print advertising and sales

. Worked with contract PR agency to develop strategies and execute

integrated campaigns to build product success by highlighting how company

technologies solved scientific challenges

. Created marketing programs including seminars, multimedia presentations,

scientific papers and customer success stories enabling assigned business

units to exceed annual growth goals

. Prepared and managed $2 million business unit communications budget and

supervised staff

CLIENT ACCOUNTING SYSTEMS, INC., Los Angeles, CA 4/1993-9/2000

Computer Software Company

Marketing Manager

Managed marketing, brand and communications programs to support sales of

vertical market software products. Worked with reseller partners to create

tools and materials supporting channel sales efforts.

Managed trade shows, lead generation, and special events, such as seminars

and user group meetings

. Successfully completed new product launches, including integrated

strategies for building awareness and lead generation through

advertising, direct mail, and public relations

. Created and produced full line of company brochures, web site graphics

and content, advertising, public relations and publicity, including

writing, editing, design and HTML programming.

. Launched company's first web site, including content creation, design and

HTML coding, as part of a marketing campaign to take a regional firm

nationwide

EDUCATION

University of California, Santa Barbara

Bachelor of Arts, Business Economics

SKILLS

Design & Graphics - Adobe Illustrator, InDesign, Photoshop

Web Site Productivity - Google Webmaster Tools, AdWords, Analytics; Adobe

Dreamweaver; HTML

Customer Relationship Management (CRM) - Salesforce.com

Office Productivity - Microsoft Excel, Outlook, PowerPoint, Word, Adobe

Acrobat

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