F AN D I NG
**** ****** * * ***, San D iego, CA *2121 858-***-****
f abhi9z@r.postjobfree.com
PROF I LE
Strong interest in internet technology, marketing, e-commerce, and business development
Demonstrated leadership capability in IT project management/development contexts
Adept at industry analysis, market research, and strategic consulting
Strong quantitative background with applied experience in the field of economics
PROFESSIONAL EXPER I ENCE
Greener Dawn I nc. ( Inte rnet M a rketing Startup), Solana Beach, CA
Business Analyst (February 2009 – April 2010)
Sr. Business Analyst ( May 2010 – Present)
Developed and executed marketing campaigns across a variety of online channels (email,
banner, co-registration, incentive, search, social media)
Designed original HTML email creatives, banners, and other marketing materials
Implemented back-end technology to ensure proper lead f low and distribution to customers
by developing a customized Salesforce Enterprise CRM solution to fit organizational needs
Project managed SEO optimization and website customization using outsourced teams
Programmed/developed company corporate website (greenerdawn.com) as well as many
consumer-oriented websites (sandiegosolarpv.com)
Programmed /developed company e-commerce site (mygdstore.com) using Magneto open-
source
T r ianz (Business P rocess/IT Consulting), Santa Clara, CA
Consultant (2007 - 2008)
Business Development: Contributed heavily in researching, storyboarding, and writing
response for proposals (RFPs) for Honeywell, Logitech, Williams-Sonoma, Seagate, and
A utodesk
Identified client pain points/challenges and mapped Trianz qualifications/capabilities to
develop solution offering; developed market research methodology for identifying new
clients
Organized and led meetings to review proposal decks for senior management review
F ederal Reserve Bank, Richmond, VA
Assistant Economist (2003 - 2004)
Programmed code for studying inflation dynamics findings published in “Inflation and
Changing Expenditure Shares” (Wolman and Ding, Federal Reserve Bank of Richmond
Economic Quarterly, Winter 2005, Vol. 1, No. 1)
Analyzed data, conducted statistical analyses, and researched relevant industry material
i n support of Senior Economists in preparing pre-Federal Open Market Committee (FOMC)
memorandums
E D UCAT IO N/CREDE N T IA LS
U niversity of California, San Diego (UCSD), L a Jolla, CA
Master’s Degree in International Relations and Management, June 2007
U niversity of Pennsylvania, Philadelphia, PA
Bachelor of Arts in Physics, May 2003; Bachelor of Arts in Economics, May 2003
SK I L LS/I N TERESTS
Extensive working knowledge of Salesforce CRM, Magento, Joomla, HTML, CSS, PHP,
JAVA, SQL
High proficiency in using Microsoft Word, PowerPoint, Excel, and other Office programs
Interests include basketball, baseball, t ravel, reading