Sales Manager
Resume:
To Whom It May Concern;
It is with your company that I wish to offer nearly 19 years of Sales and
Marketing management expertise and resourceful insight in strategic
marketing methodologies in my present career field. I am very successful
within the hospitality industry and can easily transition myself to direct
myself to lead others within their position. I find it would be a
privilege to be considered for an opportunity to extend my role within this
position.
I am certain my skills and experience, when linked with the vision of your
company, will serve to create dramatic, profitable results. I am familiar
with Contract Negotiations, billing and monthly reporting and with the
proper direction and training can easily transition myself in a managerial
position within your company. Having a strong and substantial background
in Sales and Marketing in the hospitality industry my skills and experience
will be a great asset to the operations team for this company. I
understand the significant importance and value of company success.
I have acquired a solid reputation for effective networking and strategic
alliance building among crucial industry resources with my natural
interpersonal and communication abilities. I am continuously energized by
overcoming promotional boundaries as I continue to insure that the
organization receives the best representation in achieving new customer
acquisition, maintaining existing accounts and creating awareness through
direct marketing efforts.
As a team player within your organization I will take my knowledge and
talents to effectively and successfully be a welcoming part of the team.
I look forward to the opportunity to visit with you. Please find enclosed
my resume.
Respectfully,
Michelle Underwood
Michelle Underwood
MICHELLE GAIL UNDERWOOD
10300 Bonneycastle Drive, Yukon, OK 73099 405-***-**** or (405) 850-
abhi89@r.postjobfree.com
Professional Profile
. Management - Solid background in planning and executing sales and
marketing plans. Hands-on manager with highly developed negotiation
skills and experience cultivating strategic business partnerships.
Equally strong in budgeting and financial management.
* Marketing - Proven ability to recognize and capitalize on market
trends and assume bottom-line responsibility for strategic planning,
pricing, market research and forecasting. Broad knowledge of marketing
disciplines, including research, telemarketing, promotional planning,
pricing, event planning and advertising.
. Team Building - Decisive team leader with extensive experience
recruiting and hiring sales teams, developing talent and creating
effective training programs.
. Communication - Persuasive communicator with well-developed
presentation and negotiation skills.
. Able to develop productive relationships with colleagues, customers
and staff at all levels.
Skills:
. Ability to produce consistent profits.
* Assume responsibility/accountability. Loyalty to brand
* Strong customer service skills and interaction
* Forecasting skills.
* Solid successful skills selling, negotiating and closing
* Understand basic asset management.
* Team Player and Leader
* Generates and maintains relationships with top accounts
* Excellent communication skills, verbal and written
Responsibilities & Requirements:
. Leads, trains & mentors sales staff including hiring, coaching,
development, performance evaluations, disciplinary actions and
terminations as well as prepares individual for in-house promotion.
. Develops sales action plans and forecasts and evaluates trends to
modify strategies that will enhance revenues effectively.
. Ensures hotel participation in all brand revenue management
initiatives.
. Assists in the production and planning of the annual hotel business
plan.
. Maintains good rapport with local civic groups and companies.
. Consistently monitor results to goals.
. Teach, train, counsel, and lead Sales staff in consistently exceeding
production goals.
. Ensure customer satisfaction.
. Maintain communications with Regional and/or Corporate Staff.
. Monitor Competition on weekly basis.
. Develop budgets, projections, and implementation plans for each market
segment
. Ability to sell concepts and ideas to management, peers, and
employees.
. Demonstrate ability to lead by example. .
. Establish profitable and cost effective sales programs.
. Maintain sales awareness throughout property.
. Provide leadership and communicates to the departments to achieve
their goals and objectives.
Accomplishments:
* Secured approximately $.5 million in contracted account business the
first six months of employment at a local hotel & Convention Center
while opening hotel under new ownership and $4.3 million in
renovation
* Increased base occupancy of 12% to 42% within the first six months of
employment at hotel & Convention Center.
* Designed and Completed set up of actual working office with filing and
trace systems. Created Proposals and Contracts for Hotel Sales Office
at Hotel & Convention Center.
* Increased total booked room nights by 12,545 room nights during the
three year tenure of the Director of Sales position at the Clarion
Hotel & Convention Center while increasing actual revenue by $621,215.
Successfully increased ADR each year by approximately 7% at the
Clarion Hotel & Convention Center.
* Achieved Promotions from success during career from Sales
Administration to Catering Assistant then expanded career to Sr. Sales
Manager then on to Director of Sales & Marketing.
Business Experience
Hyatt Place Hotel -Oklahoma City Airport Director of Sales
5/5/08-Present
Bricktown Hotel & Convention Center Director of Sales
6/2007-3/2008
Clarion Hotel & Convention Center Director of Sales
6/09/2003-5/24/2007
Sr. Sales Manager
Lexington Hotel Suites Director of Sales
8/2001-3/2003
Four Points Sheraton Airport Director of Sales
7/2000-8/2001
*Salary and Benefits Package negotiable upon consideration
Organizations:
OSAE - Oklahoma Society of Association Executives (Member) 2001-
Present
OKC West Area Airport Association (Past Secretary) 2005-2007
OKC Chamber of Commerce (Member) 2001-Present
OKC Convention & Visitor Bureau Hospitality Industry (Member) - 2000-
Present
References:
Gary Burleson - General Manager, Clarion Hotel & Convention Center
737 S. Meridian Ave., OKC, OK 73108
Jeff Penner - General Manager, Wingate Inn (405)
682-3600
2001 S. Meridian Ave., OKC, OK 73108
Kim Reed - Director of Sales, Colcord Hotel
15 N. Robinson Ave., OKC, OK 73102
Larry Mooneyham - Retired Engineer, Terex (405)
376-9520
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