Manager Sales

MATT POLSON, MBA

***** ***** **** ********* *** ~ Portland, OR 97236

(503) 764 - 9507 abhi3t@r.postjobfree.com

Business and E-Commerce Manager

Tier One MBA graduate with extensive experience in the internet/ecommerce

industry in entrepreneurial and large corporate environments. Dedicated

and hardworking, strives for excellence: maintained 3.86 GPA during MBA

studies while working full-time. Demonstrated history of success in

managing teams developing successful websites for B2B, B2C and C2C use;

strong technical skills, knowledge of architecture, analytics and coding.

Areas of expertise include:

( Team Building/Mentoring ( Website Strategy ( Process

Improvements

( Relationship Building ( Metrics/Analysis ( Product

Development

( Vendor/Partner Management ( Re-Branding (

Promotions/Special Events

EDUCATION

ARIZONA STATE UNIVERSITY, W.P. CAREY SCHOOL OF BUSINESS, Tempe, AZ

Master of Business Administration, 2009 (GPA 3.86/4.0)

SAN JOSE STATE UNIVERSITY, San Jose, CA

Bachelor of Arts in Anthropology, 2004 (GPA 3.58/4.0)

PROFESSIONAL EXPERIENCE

ACTIVE STATE NUTRITION, LLC, Portland, OR 2010 - Present

Business Consultant

. Provide strategic leadership across multiple internal departments,

including sales and marketing, supply chain, fulfillment, customer

service, and E-Commerce.

. Manage external resources to ensure timely supply and release of

products.

. Incorporate long-term, multi-year product sales forecasts; adjust

forecasts based on current metrics; oversee website metrics to ensure

continued increase in traffic.

. Develop short and long-term, strategic plans and schedules for new

product lines to integrate and consolidate niche market strengths.

. Create digital and print advertising/marketing campaigns targeting

specified niche markets.

Select Accomplishments:

. Developed and implemented multiple online and print advertising campaigns

resulting in a 400% increase in web traffic over a 30 day period.

. Instituted policies, procedures, and guidelines for customer service and

order fulfillment departments which reduced the amount of per customer

solution time and a reduction in per order fulfillment time by over 50%.

VEGAS.COM, Las Vegas, NV 2006 - Present

Presentation Layer Developer, 2006 - 2008 and 2008 - Present

Contractor, 2008

. Manage front end performance of websites ensuring great customer

experience through bi-monthly content builds.

. Lead development of multi-billion dollar ticketing websites; implemented

UI to bare backend Java code; created alternate pages for transaction

flow A/B testing.

. Partner with project management group to review and refine upcoming

project component offerings; satisfactorily resolve potential problems

concerning release schedules and resource conflicts.

MATT POLSON, MBA

Page Two

PROFESSIONAL EXPERIENCE

(Continued)

VEGAS.COM, Las Vegas, NV (continued)

Select Accomplishments:

. Bettered organic site traffic in excess of 11% to 2.35 Million

visitors/month with corresponding revenue increase of $2 Million monthly

by incorporating Search Engine Optimization (SEO) techniques.

. Increased conversion of multiple items per transaction through

incorporation of A/B testing procedures.

. Augmented conversion rate by 17% through development of multiple-item

online shopping cart.

WILLIAMS-SONOMA INC., San Francisco, CA 2003 - 2008

Contractor, 2003 - 2004 and 2007 - 2008

Programmer Analyst II, 2004 - 2006

. Member of multinational Agile and virtual teams implementing new website

architecture; hand coded HTML and CSS; developed direct-to-consumer

functionality decreasing maintenance time and increasing productivity.

. Ensured smooth performance of Williams-sonomainc.com, Williams-sonama.ca,

and potterybarnkids.com.

. Developed clean website front-end for Williams-sonoma.com, wshome.com,

potterybarn.com, pbteen.com.

. Collaborated with various departments and foreign contractors ensuring

business and technical requirement delivery for international website

coding and deployment.

Select Accomplishments:

. Coded front-end of website whose revenue increased over 300% to over

$1.03 Billion from 2003 - 2008.

TRIAND INC, Austin, TX 2006

Marketing Website Manager/Developer

. Developed and managed customer facing content designed to generate new

sales as well as retain current users; developed consumer product to

facilitate communication within specified market.

. Provided management and leadership for analysis, architecture of website;

developed brand marketing strategy; identified and assessed viability of

new web-based revenue streams; strategized and determined project

deliverables; presented results to Executive staff.

. Created and implemented Standard Operating Procedures and best practices,

continuous improvement processes and optimization strategies;

administered Forum and Wiki.

Select Accomplishments:

. Increased revenue: analyzed sales data, conceived new product offerings,

forecasted sales metrics and proposed and implemented bundled products

strategy to senior management.

. Conceived and implemented department best practices for handling of

marketing website request, development and release process.

LETSPOKER.COM, Austin, TX 2006

Web Content Manager (Contract)

. Utilized technology to implement marketing differentiation, performance

improvements and excellent online experience.

. Collaborated with design and engineering teams: led development of high-

performance interactive user interfaces for emerging brand.

. Promoted user associations through online social media websites.

Select Accomplishments:

. Recognized 1 in 3 pull-through (3,500 new users from pool of 11,000

potential users) from innovative email marketing campaign.

MATT POLSON, MBA

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PROFESSIONAL EXPERIENCE

(Continued)

BANDWAVE INTERNET, San Martin, CA 2002 - 2004

Web Manager

. Co-founder providing strategic leadership for marketing strategy and

overall responsibility for customer-facing portion of website.

. Developed and implemented best practices; developed efficiencies in

processes and procedures.

Select Accomplishments:

. Generated year-over-year revenue increases of 30%.

TRADENABLE, Redwood Shores, CA 1999 - 2001

Web Content Manager

. Liaised and collaborated with technical and marketing departments and

joint venture partners coordinating business and technical requirements

for international website coding and deployment.

. Team leader for globalization of transaction settlement service;

recruited, trained and mentored staff of UI and UX engineers.

Select Accomplishments:

. Increased B2B revenue 100% through re-branding from C2C transaction

settlement service to a B2B, B2C and C2C settlement service.

TECHNICAL SKILLS

XHTML ? CSS ? SEO ? Content Management Systems (CMS) ? Dreamweaver ? Web

2.0 ? Photoshop CS ? n-Tier Development ? VNC ? Agile ? SCRUM (Iterative) ?

Software Development Life Cycle (SDLC) ? MS Office Suite? HP Quality

Center Bug Tracking ? CVS ? SVN ? MySQL

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