Sales Manager

David J. Verderame *** Clifford Road, Selinsgrove, Pennsylvania 570-***-**** ***************@*****.***

Marketing Management Sales Business Development

Objective: Looking to advance my career within a growth oriented company where I can utilize my diverse set of skills and help

the company achieve its selected goals.

Summary of Qualifications

Experience includes various levels of sales and marketing with hands-on management skills, capable of leading projects,

coordinating project teams, and knowledgeable in market research and market strategy techniques. Able to prioritize and multi-

task projects in a fast-paced environment while working independently or with a group. Willing to travel as required for business.

Business Development Sales Sales Management Business-to-Business (B2B) Business-to-Consumer (B2C)

Consultative Sales Project Management Business Management Retail Management Marketing

Market Research Market Strategy Advertising

Professional Experience

Sales Manager

Borders Group Inc – Viewmont Mall, Scranton, Pennsylvania (February 2011 – present)

• Assisting the General Manager of a Borders Superstore, (Books, Music and Seattle’s Best Café)

o Stand-alone Mall location generating $6+ million in sales (highest volume in district)

o 15+ associates

• Oversees Merchandise Supervisor and merchandising associates

• Ensures weekly sales promotion, display and price changes

• Supervises store events, Book signings and local outreach

Borders Group Inc – Warrington, Pennsylvania (November 2010 – February 2011)

• Assisted the General Manager of a Borders Superstore (Books, Music and Seattle’s Best Café)

o Outside Mall location generating $4.3 million in sales

o 10+ associates

• Contact person for Book signing and corporate sponsored events

Store Manager

Payless ShoeSource (Collective Brands) – College Square, Delaware (March 2010 – November 2010)

• Operating a medium volume ($600k+) strip center location.

• Objectives are to improve operational standards and decrease pilferage with company intensive care program.

Payless ShoeSource (Collective Brands) – Colonial Park Mall, Harrisburg, Pennsylvania (November 2009 – March 2010)

• Assumed responsibilities of a medium volume ($600k+) mall store prior to Christmas season.

• Returned store to company operational standards, recruited and trained new staff to company requirements.

• Followed company directives while enforcing policies and procedures.

• Prepared store for DM, DRO, and Field Auditor visits.

• Achieved 11% increase in projected sales for first quarter 2010.

Show Manager

Senior Health & Lifestyle Expo – Selinsgrove, Pennsylvania (August 2008 to present)

Develop and manage all sales, marketing, and operations within a start-up tradeshow organizer.

• Outline and implement brand, marketing, communication, and sales strategies.

• Organize internal operations to support sales and marketing plans and processes.

• Develop and maintain customer and attendee databases.

• Identify vendors and potential partner organizations.

• Establish all budgets and track expenses.

• Implement web site and web marketing materials.

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David J. Verderame ***************@*****.*** 570-***-****

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Sales Manager

Messe Frankfurt Inc. - Atlanta, Georgia (February 2008 to July 2008)

Managed booth and sponsorship sales for the Canada and Mexico events within the global brand of Automechanika; an

international automotive aftermarket tradeshow.

• Developed new relationships with the executive management of automotive aftermarket manufacturers.

• Built relationships with industry related organizations diversifying exhibitors and showcasing new technology.

• Maintained and updated CRM database (SalesLogix) by creating an internal data dictionary and entry process which

streamlined the sales efforts and better organized data for future use.

• Communicated with new and pre-existing accounts generating booth and sponsorship sales.

o Automechanika Canada 2008 sales goal: $810,000

o PAACE Automechanika Mexico 2008 sales goal: $2,465,855

• Generated new sales leads by researching or attending competing events, subscribing to industry newsletters and

publications, and utilizing the international and domestic company databases.

• Communicated activities with Tradeshow Manager, Sales & Marketing Coordinators, VP, Operations, and international

offices to provide accurate sales and sales forecasting.

Business Development Manager

Adnet One Group – Selinsgrove, Pennsylvania (November 2006 to January 2008)

Opened new markets and created new sales territories for an advertising firm specializing in Non-profit event promotion.

• Contacted business owners in order to develop new distribution networks and sales leads.

• Developed new sales by consulting with prospective clients, communicating AdNet One Group Services

• Expanded business services by utilizing current business resources which increased profitability

Marketing Consultant (Freelance)

Perfection Plus+ Protection (2007)

Developed and managed a Go-to-market strategy and new product launch for a specialty Consumer Product Good (CPG) targeted

to a niche segment of the automotive aftermarket industry.

• Led test-marketing efforts during the research & development process and reported findings

• Performed market research for product positioning and pricing

• Designed product packaging (label and brand)

Marketing Manager / Principal

Auto Care Experts - Pittsburgh, Pennsylvania (April 2002 to November 2006)

• Established a sole-proprietorship providing car care services to high net worth individuals

• Designed proactive business plan that included extensive marketing, networking, and CRM

Education & Awards

BS, Marketing and Administration & Management, Graduated August 2005

La Roche College (ACBSP Accredited), Pittsburgh, Pennsylvania

Majors: Marketing and Management

Concentrations: Market Research and Market Strategy

Minor: Finance

American Marketing Association Special Recognition Award Recipient

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David J. Verderame ***************@*****.*** 570-***-**** Page 3

Internships

Pittsburgh Pirates - Marketing Research Representative, summer 2004

• Responsible for implementation of a major quantitative marketing research program to identify new product and marketing

opportunities; such as seating, ticketing, promotions and 2006 All Star Game

Marsico & Associates – Clerk / write-up, summer 2003

• Assisted senior accountants with financial reports and data entry

Clear Channel Communications - Promotions Intern, fall 2003

• Performed administrative duties for 6 separate radio stations, including the coordination of remote and event consumer

relations

Frankland Racing - Market Research Representative, summer 2002

• Collaborated with management on necessary marketing research tactics, designing surveys to discover customer perception,

brand awareness and future markets

Collegiate Experience

American Marketing Association National Case Competition – Team Captain

• Regional Finalist / National Semi-Finalist for a national academic case competition

• Researched market conditions, product sale trends, market size, marketing practices, customer preferences, competitors and

sales operations

• Devised marketing plan, designed concept store, and mobile marketing strategies

La Roche College Chapter of the American Marketing Association – Founding President

• Started a nationally affiliated Non-Profit collegiate organization

• Developed an organizational strategy and succession plans for future leadership

• Coordinated networking, social and personal development events / seminars

Computer Skills

Word, Excel, PowerPoint, Outlook, Adobe Acrobat, Adobe Illustrator, Adobe Photoshop,

QuickBooks, Peachtree, SalesLogix, AC Nielsen Nitro, AC Nielsen Strat-Planner

Early Experience

Business Manager

Showtime Auto Accessories - Selinsgrove, Pennsylvania (June 1996 to July 2001)

• Responsible for daily operations of detail shop and online / mail-order sales departments

• Worked with owners to develop innovative marketing strategies and customer tracking

• Diversified the company to include the marketing of high fashion eyewear

• Organized staff, operations, and sales for exhibition in 70 national events per year

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