Management Development .Net Server Manager Business

CONFIDENTIAL

Douglas Lawrence LinkedIn: http://www.linkedin.com/in/douglawrence

*** ***** ****** ** ******: 415-***-****

#*** * ****: abhh0t@r.postjobfree.com

San Francisco, CA 94107

Summary

Business driven technology leader with experience meeting challenges through innovative technology solutions. A

strategic thinker with demonstrated leadership in building successful teams, defining technical strategy, and full life

cycle delivery of scalable Web platforms.

Over twenty years of diverse professional platform technology, software development, operational

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management, and Web strategy experience from F100 to start ups with an extensive track record driving delivery

of scalable, secure, and reliable platforms

Over eleven years of progressive management experience successfully launching over 50 Web projects

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leading platform engineering, software development, QA, project management, and operation management

teams (SaaS, e Commerce, B2B, B2C, mobile applications, social platforms, data analytics)

Proven leadership ability including defining Agile development practices, program management,

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outsourcing/off shoring strategies, vendor management, partner strategies, contract negotiation, and regulatory

compliance many on schedule, on budget projects

Broad hands on knowledge of emerging technologies; cloud platform technology, virtualization

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technology, HTML5/CSS3, API integration (REST/JSON/SOAP/SOA), mobile development, streaming video

solutions, Facebook platform development, mapping & geolocation technology, and rich media development.

Professional Experience

Publicis Modem, San Francisco, CA

VP / Director of Technology – April 2010 to present

Lead Technology team delivering Global Web, social, and mobile user experiences for clients including

PayPal, Brocade, LG Mobile, Hasbro, Sanofi Pasteur, and Big Brothers Big Sisters supporting millions of

users annually. Contributes to business development efforts and digital strategy to a broad range of projects

and clients across the Publicis Modem network.

Responsible for building scalable and stable web platform strategies including hosted and cloud server

infrastructure for Web sites, mobile applications, content distribution network, web analytics, social campaign

development (Facebook, Twitter), and video streaming solutions. Foster and manage all 3 rd party vendor

relationships; PEER1/ServerBeach, Rackspace, Amazon, Limelight, Trilibis Mobile, Alterian, Facebook,

UStream, Wildfire Interactive, Buddy Media, & Involver.

Core Technologies: CentOS 5.x, MySQL 5.x Community Edition, Amazon AWS (EC2, S3, Cloudfront), PHP

5.x, Apache 2.2, Tomcat 6.0, Adobe Flash Builder 4 & Adobe ActionScript 3.0, HTML 4/5, CSS 2/3, jQuery,

Atlassian Jira 4.x, Subversion, Windows Server 2008 R2, SQL Server 2008 R2, IIS 7.x, DotNetNuke 5.x,

WordPress 3.x, Eclipse Helios

Organic, Inc., San Francisco, CA

Director, Engineering – December 2008 to April 2010

Managed cross office technology team delivering $1M $3M sized projects at industry leading interactive

design agency focusing on client Bank of America. Overall responsibility for managing development team,

QA, platform architecture & operations, solution scoping/estimates, hosting vendor management, and

software architecture of complex Web and mobile applications. Leveraged Agile development methodologies

(SCRUM, Jira, and continuous build w/ TeamCity based unit tests) to ensure quality solutions.

Solution: Bank of America New Home Loan Experiences

Led team from inception through implementation Countrywide / Bank of America Home Loans Web platform

$3M project servicing 1 out of 5 mortgage clients in the United States.

• Deployment, performance testing, and operational management of new Java based Open Source

Magnolia Content Management System platform

• Implemented highly detailed user experience, AJAX controls, multi lingual support, Search Engine

Optimization, ADA accessibility guidelines, and custom Web services data feed integration for

mortgage rates.

• Significant ActionScript 3.0 rich media development including dynamic content suggestion, voice over

support, closed captioning, Flash ADA accessibility key binding handling, and multi lingual support.

• Over 1.2 million unique visitors first 3 months after site launch

Solution: Bank of America – Mobile Solutions

Delivered innovative mobiles solutions integrated with back end data platforms for current mortgage data

feed, calculator API, and ExactTarget outbound permission based e mail capabilities. Provided geolocation

and mapping for mortgage loan officers and ATM locations. Utilized DeviceAnywhere for device compatibility

testing (iPhone, Blackberry, Android)

Core Technologies: Magnolia Community Edition (Open Source CMS, Java Content Repository JSR 170),

MySQL 5.0 Community Edition, J6EE, Java Server Pages 2.x, Adobe ActionScript 3.0 / Flex 3.0, Red Hat

Enterprise Server 5, Apache 2.2, Tomcat 6.x, Coremetrics, Bugzilla, TeamCity, Subversion, ANT, Cachefly

CDN, Eclipse Ganymede

Embark, San Francisco, CA

VP of Architecture / Chief Architect – February 2008 to December 2008

Delivered SaaS and consumer facing Web platform capable of supporting millions of student registrations

annually for over 300 global Higher Education institutions. Charged with leading platform architecture,

operational support, establishing outsourcing/off shoring partnerships, implementing compliance governance

(Sarbanes Oxley, PCI, FERPA, CAN SPAM), managing an annual $3.5 million budget. Responsible for

scalability, reliability, and security of platform. Leveraged Agile development methodologies (SCRUM, Jira,

and continuous build w/ TeamCity based unit tests) to ensure quality solutions.

Solution: Admissions Center 2.0 CRM (SaaS)

Led application development activities for custom Web based SaaS CRM solution targeted at the Higher

Education market, including candidate prospecting, application form management, e mail campaign, event

scheduler, and dashboard reporting modules.

• Re architected application platform on .NET 3.5 using CSLA.NET / LINQ business object development

framework along with jQuery and ASP.NET AJAX libraries for UI

• Flexible peak platform scalability by using VMware ESX/ESXi virtualization

• Integrated with Cybersource payment gateway meeting PCI regulatory controls

• Improved in bound and out bound e mail reliability and regulatory compliance by implementing open

rate, bounce back, and opt in/opt out e mail features based on IronPort e mail gateway along with ISP

whitelisting.

Solution: embark.com (B2C Internet)

Delivered redesign of custom consumer platform integrated with a Content Management System and 3 rd

party affiliate content sources. Web site provides resources for college bound students to research and apply

electronically on line supporting over 4,500 colleges.

• Reduced Web site development and operational costs 30% by implementing Content Management

System while improving content publishing capacity.

• Increased user registration conversion rate with enhanced site information architecture

Core Technologies: Windows Server 2003 R2, SQL Server 2005 & 2008 (Relational Engine, Analysis

Services, Reporting Services, Integration Services), Visual Studio.NET 2005 & 2008 (C#.NET 3.5, ASP.NET,

LINQ), NANT, NUNIT, CrusieControl.NET, Subversion, VMWare ESX, WebTrends Analytics, Google Web

Analytics, Axure RP Pro, Atlassian Jira & Greenhopper

Align Technology, Santa Clara, CA

Director, Web Applications June 2006 to February 2008

Managed cross platform (Java, .NET) Web development teams delivering platforms supporting over $300M

in orders annually. Responsible for defining platform architecture, integration architecture, development

processes, formulating product roadmap, resource management, and outsourced/off shore vendor strategy.

Includes outsourcing/offshore vendor selection, SOW development, contract negotiation, managing project

budgets, and meeting regulatory requirements (Sarbanes Oxley, ISO, FDA CFR 21 Part 11).

Solution: Invisalign Virtual Practice – VIP (B2B e Commerce)

Managed team delivering new features and maintenance for Web based B2B made to order treatment and

patient management solution based on Java technology.

• Development management for critical B2B web order and patient management application supporting

over 100,000 doctors with over 60 million page views annually

• Significantly reduced development costs by leveraging offshore development partners

• Improved application scalability 40% through database refactoring

Solution: Align Store (B2B e Commerce)

Led definition and development of custom developed Web based B2B e commerce platform allowing doctors

to order supplementary Invisalign treatment products and supplies.

• New platform implemented in 5 months providing $1M one year ROI

• Implemented fully VMware based virtualized architecture scaling to 5x business need

• Defined Windows Server DMZ Web security guidelines and hardening procedures

• Introduced Agile development methodologies to streamline 5 month delivery schedule

• Integrated .NET platform with JDE ERP and Java based systems using SOA based Tibco messaging

platform

Solution: invisalign.com, aligntech.com, aligntechinstitute.com (consumer Internet)

Led implementation of localized Web Content Management platforms for global Marketing presence; US,

Latin America, and Far East delivered on 4 month schedule.

• Leveraged SharePoint 2007 as Content Management System platform scaling to over 15 million page

views and 2 million unique users per year.

• Developed “Doctor Locator” proximity search feature leveraging Mapquest geocoding and Google Map

control.

Core Technologies: Red Hat Enterprise Linux 5, Windows Server 2003, BEA WebLogic, SQL Server 2000 &

2005 (Relational Engine, Analysis Services, Reporting Services, Integration Services), Commerce Server

2007, Visual Studio.NET 2003 & 2005 (C#.NET, ASP.NET,), SharePoint Portal 2003 & 2007, InfoPath 2003,

Source Code K2.net 2003, WS *, NANT, NUNIT, Borland StarTeam, CrusieControl.NET, VMWare ESX &

Server

Microsoft Corporation, Mountain View, CA

Technical Architect, Microsoft Technology Center – Silicon Valley – March 2003 to June 2006

Broad experience defining large scale Web and Enterprise application architectures including complex,

heterogeneous distributed systems focusing on custom developed .NET applications, Portal solutions,

Service Oriented Architecture, and Business Intelligence solutions. Provided platform architecture and

software architecture including infrastructure guidance, services layer & business objects design, database

modeling, and SOA design patterns, Evangelized development best practices for security, scalability,

reliability, and maintainability.

Sample clients include eBay, Levis Strauss, Charles Schwab, Veritas, Symantec, Disney, Gap, PG&E,

SanDisk, Flextronics, Xilinx, Safeway, Novellus, Marine Corps, Navy, Sutter Health, nVidia, Kaiser

Permanente, and General Dynamics.

Core Technologies: Windows Server 2003 R2, SQL Server 2005 & 2008 (Relational Engine, Analysis

Services, Reporting Services, Integration Services), Visual Studio.NET 2005 & 2008 (.NET 3.5, C#.NET,

ASP.NET), SharePoint Portal 2007, Windows Workflow (.NET 3.5)

Allin Consulting, San Jose, CA Microsoft Gold Partner

Solutions Manager and Architect – December 2000 to March 2003

Managed development teams and platform architecture for custom Business Intelligenceand data integration

platforms solutions.

Solution: Gartner MarketView 2.0 (B2B)

Led development and architecture of custom B2B Web enabled Business Intelligence application supporting

multidimensional data. Delivered component based architecture utilizing ProClarity Enterprise Server, modeled

data warehouse and OLAP cube architecture. Integrated .NET platform with Java utilizing XML web services for

authorization and authentication services. Created custom application to manage ETL processes scheduling and

cube database publishing handling over 250 data cubes.

Solution: Heller Ehrman Knowledge Portal (Intranet)

Led development and architecture of Enterprise Case Management Portal solution integrating document

management, ERP, and CRM systems Design custom integration framework, modeled data warehouse,

defined advanced search techniques, and component object oriented design. Implemented build

management, change management, and team development best practices.

Technologies: VS.NET, VB.NET, C#.NET, ASP.NET, ADO.NET, Windows 2000, SQL Server 2000, Analysis

Services 2000 (MDX, DSO), ASP, SharePoint Portal Server, XML Web Services (XMLHTTP), XSLT,

DHTML(JavaScript), Visual Basic 6.0, COM+, ProClarity Enterprise Server 4, Indexing Services 3.0, CSS

Gap Inc., San Francisco, CA

Systems Manager, Gap Inc. Direct (online) – December 1999 to December 2000

Solution: oldnavy.com & gap.com (B2C e Commerce)

Led software development and platform architecture teams delivering new e commerce platforms for

www.oldnavy.com and www.gap.com. Architected custom COM and metadata framework to provide dynamic

database driven storefront scaling to millions of unique users per day in less than 6 months.

Provided full development lifecycle and application development team leadership while managing team of 12

developers. Interfaced with senior management to guide overarching Web systems technology strategy.

Teamed with Product Management stakeholders to define new store features and recommend solutions for

implementation. Partnered with Web Operations team to create server build standards, automated change

management processes, and implemented software/content change management procedures for product

managers.

Technologies: Windows Server 2000, SQL Server 2000, ASP 3.0, Visual Basic 6.0, COM, MSMQ, DHTML

(JavaScript), CSS, JavaScript, Mercury LoadRunner

Lehman Brothers, New York, NY

Assistant Vice President, Senior Systems Analyst – March 1997 to November 1999

Solution: Application Integration Management (AIM)

Lead architect and developer of custom change management Web Portal significantly improving quality of IT

desktop deployment operations. Included application catalog, change calendar, help desk integration, and

change audit modules for 1,200 internal custom and packaged applications. Performed requirements

gathering and managed project from inception through implementation.

Technologies: Windows NT 4.0, IIS, SQL Server 7.0, SMTP, ASP 3.0, Visual Basic 5.0, COM, MSMQ, DHTML

(JavaScript)

The Vanguard Group of Investment Companies, Valley Forge, PA

Information Systems Engineer September 1995 to February 1997

Technical team leader for server platform architecture team to support financial services platforms . Implemented software

distribution system based on IBM/Tivoli TME 10 Software Distribution for AIX to upgrade and maintain over 3,000 OS/2 and

Windows desktops. Performed UNIX/NFS server installation, configuration, and performance tuning. Sourced and hired

contract consulting team deliver project on time and within budget.

SmithKline Beecham, Philadelphia, PA

Lead Network System Analyst March 1993 to September 1995

Architecture and design for mission critical server platforms to support over 15,000 global clients based on Microsoft NT, IBM

LAN Server, Novell NetWare. Managed team that performed NT, Netware, LAN Server, and cc:Mail administration for support

of Global network of Microsoft NT Server, IBM LAN Server, and Novell NetWare servers. Includes managing server software

applications, client account management, system backup strategies, virus detection, uninterrupted power systems, disaster

recovery services, server capacity planning, and system performance tuning.

Computer Aid Inc., Allentown, PA

Lead Consultant October 1991 to February 1993

Design and development of complex OS/2 client/server Insurance Claims Management application written in EASEL/2 and

Microsoft C communicating to an AS/400 using custom APPC transaction handler and EHLLAPI. Designed peer to peer

object distribution system for satellite office AS/400 servers using XCOM / LU 6.2. Performed tuning and benchmarking tests

for AS/400 and network components in support of client/server applications.

Bally Engineered Structures, Bally, PA

System Developer January 1989 to August 1991

Team member for development of Automated Product Configuator and Order Entry Artificial Intelligence “Expert System” for

refrigerated walk in coolers using KnowledgeTool /400 and PL/1 on AS/400 platform. Integrated application with MAPICS to

automate creation of bills of material and pick lists for the shop floor from minimal order entry. Application was featured in

News 3X/400 and IBM AS/400 Global Review.

Current Technical Disciplines

Operating Systems & Servers: CentOS 5.x, Microsoft Windows Server 2008 R2; Red Hat Enterprise

Server 5.x; MySQL 5.x Community Edition, SQL Server 2000, 2005, 2008 (Relational Engine, Analysis

Services, Integration Services, Reporting Services); Commerce Server 2002, 2007; BizTalk Server 2004,

2006; IIS 5.0, 6.0, 7.0; System Center Operations Manager 2007, Project Server 2007, 2010

Content Management Systems & Community Platforms: Magnolia 3.x, WordPress 3.x, DotNetNuke 5.x,

Drupal 6.x, SharePoint 2007, 2010, Atlassian Confluence 2.x

Payment & Tax Systems: Cybersource, Chase Paymentech, PayPal (PayFlow Pro), Google Checkout,

Vertex “Q Series”

Development: Eclipse Helios, PHP 5.x, IntelliJ IDEA 10, Microsoft Visual Studio 2010, 2008, 2005;

ASP.NET 2.0; .NET 3.5 (WF, WCF); XML; XSL; HTML/DHTML; ADO.NET/ODBC; JavaScript; jQuery, T SQL;

ANT/NANT; jUNIT/NUNIT; WinMerge; Subversion; CruiseControl.NET; TeamCity, FireBug, Adobe Flash

Builder 4 / Adobe ActionScript 3 / Flash Professional CS5 / Adobe Dreamweaver CS5

Education

Pennsylvania State University, AS Electrical Engineering, 1986

Pennsylvania State University, BS Electrical Engineering, pursued through 1988

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