Sales Manager

ROBERT A. GOLDBERG

*** ******** ****

Hillsborough, NJ 08844

Home: 908-***-**** **********@*******.*** Cell: 908-***-****

Business Delivery Executive

e-Commerce - Complex Program & Project Management - Business Process Re-

engineering

Strategic Vision

Experienced Project Delivery Executive with a proven track record of

achievement for a Fortune 100 Company in positions ranging from Global

Marketing/Product Management, and Complex Program Management to Business

Case Development and Managing Corporation's Business-to-Business e-Commerce

Sales Channel.

SUMMARY OF QUALIFICATIONS

Business to Business e-Commerce & On-line Self Servicing

Global Marketing/Product Management

Large Team & Call Center Management

Complex Program/Project Management

Business Process Re-engineering (Sales and CRM)

Capital Planning & Business Case Analysis

Information Management

Large Vendor Contract Management

PROFESSIONAL EXPERIENCE

AT&T, Bedminster, NJ 1983 - March, 2011

eSales, eServicing and eOperations

Executive Director (2008-2011)

Directed and managed all aspects of AT&T's eSales and Service portals for

Small Business Customers. Additionally, managed Customer Support for Small

Business and Mobility Customers serviced via our ePortal capabilities.

Accomplishments included:

. Delivered ~$150M of Annualized revenue for 2010 on B2B electronic

Store-front achieving a 30% increase year over year. Captured a Web

Award for Best Integrated Store-front and a Web Marketing Association

Award for Small Business Standard of Excellence. Implemented a

proactive click to chat capability that generated over $5M of

incremental revenue in 2010.

. Delivered over $81M of annualized cost savings (8.5% YOY increase) to

the Corporation through customer adoption of on-line Self Servicing

Tools.

. Worked closely with Consumer eCommerce Team to consolidate regional

legacy self-service portals under a single infrastructure, with zero

expense to AT&T Business Solutions Organization.

. Managed customer support for mobile online sales and self-Servicing

platforms meeting all budget and Customer Service Level Metrics.

Sales Effectiveness Planning, Strategy and Implementation

Division Manager/Executive Director (2005-2008)

Directed, and program managed all aspects of sales process merger

activities which included the development of an integrated investment plan

for the Sales and Customer Care Organizations in support of AT&T's Business

Solutions Unit. Negotiated and collaborated with Sales Segment Leadership,

Customer Care Leadership, Information Technologies and Marketing Leadership

enabling operational linkage for the plan. Accomplishments included:

. Directed and program managed the Implementation/Deployment plans for

both Sales Cycle Reduction and eCRM Integration initiatives, which

were both delivered on time and on budget.

. Managed and directed the merging sales operations in support of

multiple large scale mergers. Achievements included closing over 300

post merger operational issues to help enable the sales teams to

exceed 2006/2007 revenue targets.

. Recommended, sequenced, and drove investment decisions for Sales

Operations in delivery of strategic imperatives.

. Directed the implementation of programs to increase sales

efficiencies, enabling downstream process cost reductions of

approximately $11M.

Robert Goldberg 908-***-****)

Page 2

Product Management, Business Simplification and Service Realization

District/Division Manager (2000-2005)

Directed, program managed and implemented the AT&T Business Simplification

Program. Charged with significantly reducing the corporate cost structure

by the elimination and reduction of complexity, this critical initiative

reported weekly to the Senior Officer Team (Unit President, Chief

Technology Officer, Senior VP Customer Care and Chief Marketing Officer)

for decision making and status. Service Realization responsibilities

included: insuring quality implementation of investments to Target

Architecture, Project Prioritization and Management, Financial Management,

Content Management, User Testing, ORT and Controlled Introduction phases of

implementation. Accomplishments Included:

. Projects identified reduced corporate cost approximately $100M.

. Additionally, responsible for Program and Release Management, and the

Migration of over 32,000 customers representing over $9B of revenue to

new servicing platform.

. Most importantly, managed the Delivery of new telecommunications offer

to market (AT&T's Business Network Service (ABN)) which grew to

generate over $1.3B of revenue annually.

ADDITIONAL RELEVANT EXPERIENCE (1983-2000)

Several positions with increasing responsibilities:

. Outsourcing and Vendor Contract Negotiations: (Member Negotiations

Team for IT IBM Outsourcing Deal)

. Information Technology Investment Planning and Business Realization:

(Managed Product Capital Plan exceeding $400M)

. Global Marketing/Product Manager

. Billing Analysis and Design

. Communications and Training

. Manager - Billing Systems

. Systems Requirements and Testing for Multiple Billing and Sales

Projects

EDUCATION

Montclair State University, Upper Montclair, NJ

AA, Liberal Arts, County College of Morris, Randolph, NJ

PROFESSIONAL DEVELOPMENT / LEADERSHIP TRAINING

. AT&T Executive Training - Leading With Distinction 1 & 2

. Six Sigma - White Belt

. Various Program/Project Management Courses

. Principle Centered Leadership (PCL)

. Business Case and Risk Analysis Workshop

. Completed Process Quality Management Curriculum

. Development Leadership for Technology Training

. Certified as Instructor for PRAXIS Dialogue Facilitation Training

(PRAXIS was primary Vendor that developed and delivered Principle

Centered Leadership for Corporate Education and Training)

. Certified as Instructor for PRAXIS Personal Empowerment/Leadership

Training

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