DAVID J. SILVIA

**** ******** ***** *****

Westerville, Ohio 43082

614-***-****

abhgnx@r.postjobfree.com

http://www.linkedin.com/in/davidsilvia

Sales Management Professional with significant sales, marketing, national

account and business development accomplishments in Consumer and Commercial

Products including P&L, budgeting, forecasting and operational experience.

Consistently met both revenue and profit objectives. Established strong

value-based customer relationships. Effective in building, inspiring and

leading sales, marketing and cross functional management teams. Ability to

swiftly adjust strategic direction to side with changing channel dynamics.

ELMER'S PRODUCTS INC., Columbus, Ohio 2004 to 2010

Elmer's Products Inc. is a $400 million consumer brands company owned by

Berwind Industries, a privately held, $5 billion dollar venture capital

Company.

Division Sales Manager

Reporting to CEO, responsible for the P&L of a $100 million division

serving the Commercial, Independent Dealer and Retail Office Super Stores

market. Led the division in the business development of Staples, Office

Depot, Office Max, United Stationers, SP Richards, School Specialty,

Amazon.com and independent dealer groups. Direct reports, five National

Account Managers, two Regional Managers, national network of independent

manufacturer representatives with dotted line responsibilities to

marketing, finance, supply chain, forecasting and customer service.

. 25% of the company's sales and 35 % of the operating profit was

controlled by the division which I led.

. 35% increase in the commercial channel and 18 % in the retail office

superstore market by leading cross functional teams in the development

of new products, programs and strategic sales initiatives.

. Successfully negotiated several brand exclusive and private label,

multi-year, national programs resulting in over $75 million in sales

with leading Big Box Retailers, Wholesalers and Dealer Groups.

. 4% profit improvement achieved through strategic sales planning, trade

program negotiations and the implementation of cost savings

initiatives.

. Directed cross functional management teams which addressed

forecasting, inventory management and customer service initiatives

resulting in overall division profit improvement and on time customer

performance.

GEORGIA PACIFIC/UNISOURCE, Independence, Ohio 2001 to

2003

Unisource was a $5 billion distribution division of Georgia Pacific, a $25

billion manufacturer of consumer, and industrial paper, pulp and building

products.

General Manager

Full P&L responsibility for a $35 million distribution business unit (ISO

9001) serving the packaging, commercial printing, imaging and facility

supplies market place. Management accountabilities included sales,

marketing, customer service and operations.

DAVID J. SILVIA Page

Two

GEORGIA PACIFIC/UNISOURCE (Continued)

Products and services marketed to leading office superstore retailers,

manufacturers, distributors, healthcare, retail, commercial printers and

municipalities. Accountable for a staff of 40 including two sales

managers, 15 sales representatives, operations manager and 23 operations,

customer service and administrative support staff. Reported to the Area

Vice President.

. 7% revenue increase through the restructuring and training of the

sales team, moving from a transactional organization into a

consultative value-added sales team.

. $300,000 annual savings achieved by reducing operating costs through

inventory reductions, re-mapping of delivery routes and the re-

allocation of warehouse manpower reducing overtime.

Managed and maintained facilities ISO 9001 distribution certification.

ECLIPSE SYSTEMS, INC., Ravenna, Ohio 1999 to

2001

Eclipse Systems Inc. was a $70 million privately owned manufacturer of

branded window components.

Vice President Sales & Marketing

Domestic and international sales, marketing, distribution and customer

service responsibility. Products jointly marketed through national OEM

manufacturers (Hunter Douglas, Levolor, Sp rings / Graber), leading

retailers (Home Depot, Lowes, Wal-Mart, JC Penny) and wholesale fabricators

and independent dealers. Managed international sales force consisting of

both factory direct and independent sales representatives.

. 12% sales increased achieved through the implementation of account

specific marketing and merchandising programs, new product launches and a

telemarketing initiative targeted at

B level accounts.

. Returned service levels to 97% from 60%, through the development and

implementation of a new production scheduling plan focused on the top

high volume sku's.

UNITEDABRASIVES, INC., Willimantic, Connecticut 1996 to

1999

United Abrasives is a $60 million privately held manufacturer of bonded and

coated abrasive products.

Products sold through hardware, contractor supply, industrial and welding

distribution markets.

Vice President Sales & Marketing

Marketing, sales and customer service responsibility both domestically and

internationally. Products marketed to over 6,000 distributors and

independent dealers in the United States, Canada, Mexico, the Caribbean,

Central and South America. Directed a sales organization of 34 independent

agencies.

. 23% increase in sales and 10% increase in profits achieved through

the negotiation of an

$8 million international preferred supplier program, new product

line extensions, targeted promotional programs and enhanced sales

and distributor training programs.

DAVID J. SILVIA Page Three

THE SHERWIN-WILLIAMS COMPANY, Cleveland, Ohio 1991 to

1996

Sherwin-Williams, a $7 billion global manufacturer of both nationally

branded and private label paint and coatings products.

Vice President Sales & Marketing, Consumer Brands Division 1992 - 1996

Director Sales and Marketing, Dutch Boy Brand 1991 - 1992

P&L responsibility for $200 million division with an operating and

marketing budget of $40 million. Led 6 director-level executives in

worldwide strategic brand positioning of Dutch Boy Brand, Dutch Boy

International, Martin Senour and private label business units.

* 40% increase in sales, $7 million dollar profit improvement and a

22% increase in market share in two years through the re-

positioning of the Dutch Boy brand, new product development and

category line extensions.

* Reversed a lagging Martin Senour business increasing sales 15% and

improving operating profit 22% in one year.

* Managed a $15 million multi-media marketing campaign, resulting in

increased brand awareness and market share. Negotiated a number of

national account programs at executive level with Wal-Mart, Home

Depot, Kmart, Lowes and Sears.

PRIOR BUSINESS EXPERIENCE

Duracell Products Company, Sales Representative. Carol Cable Company

(Consumer Brands Division) Regional Sales Manager, National Sales Manager,

Vice President Marketing and Sales. Developed account specific marketing

campaigns and sales strategies presented to high volume national accounts

including Wal-Mart, Target, Sears, Home Depot, Lowe's, Pep Boys, Ace

Hardware, Kmart, TruServ and Grainger.

Earlier professional experience includes two years as a Player with New

England Patriots and Denver Broncos.

EDUCATION

Bachelor of Arts, Yankton College, Yankton, South Dakota

CONTINUING EDUCATION

Advanced Negotiations for Senior Executives, Harvard Law School

Perceptual Barriers to Effective Leadership and Communication, Ohio State -

Fisher College of Business

Financial Management for Non-Financial Managers, American Management

Association

Activity Based Costing & Process Mapping, Evergreen Business Forum

Leadership Skills for Senior Executives, American Management Association

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