Loren King Shields - abhfzh@r.postjobfree.com **0-740-

2235

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Digital Strategy / eBusiness / Marketing / Emerging Technologies

. Developed and deployed Social Media and Mobile Media strategies that

increased market share and margin while reducing Marketing, Business

Development and Operational costs.

. Launched award-winning e-Business and e-Commerce sites and models that

generated new business, improved user experience and streamlined

operations, resulting in increased profitability.

. Drove Internet and Intranet portal design and launch for multiple

business lines with diverse operations and business needs. Improved

traffic, conversion, strategic collaboration and rate of

responsiveness.

. Instituted innovative processes and models that increased productivity

and profitability at all operational levels across multiple business

lines through utilization of emerging digital resources.

. Managed project plan and rollout for multiple product launches.

Developed unique competitive advantages leading to more efficient and

effective operations and elevated service delivery.

. Designed national training curriculum to ensure resource, process and

systems agency. Provided significant cost savings and improved systems

utilization.

Areas of expertise include: social media, search engine optimization,

search engine marketing, pay-per-view and pay-per-click advertising,

content strategy, e-business and e-commerce, brand loyalty marketing,

intranet / internet portals, analytics, ROI analysis, cross-channel

integration, fulfillment, vendor relations, business development and

training.

New Media expertise: Web 2.0 / 3.0, Digital Marketing, Social Networking,

CRM, SMS, Apps and Widgets.

Systems: Adobe Survey, Bullhorn, Crystal Reports, Drupal, Eloqua, Google

Adwords and Analytics, Joomla, Omniture, Oracle / Peoplesoft, Radian 6,

SAP, Sharepoint, Silverpop, SiteCatalyst, Taleo, Visio, Webtrends and

WordPress.

Social Media / Internet Resource expertise includes: App Library, Blogger,

CareerBuilder, Craigslist, DICE, Digg, Eons, Electronic Recruiters

Exchange, Eventful, Facebook, Flickr, Foursquare, Google Tools, HootSuite,

LinkedIn, Monster, MySpace, Ning, Quora, Second Life, SlideShare, Skype,

TweetDeck, Twitter, WordPress and YouTube.

Advisory Board, Event Presenter or Panelist: BDPA, CareerBuilder, Facebook,

Google, LinkedIn and Monster

Bachelors Degree in Marketing: Spring Garden College

Additional - Wharton School of Business. Certifications - AIRS, Project

Management and Training Instructor.

Career History & Selected Accomplishments

Executive Consultant, T.A.T.E. Consulting Services, May 2009 to Present.

Clients - BDPA, Diversant LLC, Empire Board of Realists, GPalmer and Assoc

and TEKNO101. Provide executive level expertise on emerging and existing

technology-based business opportunities. . Specialize in eBusiness, Web

3.0, Social Media, Marketing and Technology.

. Increased top-line growth and bottom-line profits through

implementation of Digital Strategies.

Results - "I am pleased to recommend Loren as an industry-leader who helps

businesses quickly realize the benefits of emerging resources. I have

worked with Loren for years, most recently as a consultant to Diversant and

initially as an employee at TAC Worldwide. Loren's unique strength is that

she has a deep understanding of business operations, as well as the ability

to cut through the noise of new resources to zero-in on only those that add

value. Her ability to develop and implement the right set of solutions for

each organization according to their unique goals and needs has provided

the companies I have lead with significant competitive advantages. Loren

would be an asset to any organization." President - Diversant, LLC

Director, eBusiness Strategy, Select Staffing organization including - RemX

Specialty and Remedy Intelligent Staffing, 2004 - May 2009. Lead the

definition, implementation and growth of eBusiness solutions . Increased

sales and profitability while reducing operational costs. . Developed and

delivered solutions within scope and budget that improved market share in

dynamic business environment. . Established Social Media, Internet

Marketing and Mobile Marketing capabilities. . Special areas of focus

included SEO, SEM, PPC and PPV advertising, website development, content

management, front and back office systems, segmentation, personalization

and usability. . Increased website traffic, leads and conversation via

cross-platform marketing campaigns and activity. . Negotiated Contracts and

Service Agreements. . Managed outsourced functions and partner

relationships. . Developed policies and procedures related to Social Media

and the Internet.

. Business Turnaround and Culture Change: Transformed corporate vision

of the Internet and Social Networking from a "technology novelty" to a

strategic resource and key element of the business model.

Results - "Loren was a valued executive on the RemX team. She had the

ability to balance how to best utilize e business strategies that were

relevant today but also had the vision to see what was the next wave. Loren

provided interesting presentations at our management meetings and was

creative in her approach. I would highly recommend Loren." President - RemX

Specialty

Loren King Shields 770-***-****

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Consultant 2001 - 2004. Clients included - GeorgiaNet, JUDGEinc, MDC Homes

and Peachtree Residential.

Developed and implemented comprehensive e-Business solutions that enhanced

and expanded online presence, improved purchase conversion and increased

sales. . Led mutli-department projects with divergent stakeholders that

resulted in improved long-term strategic business growth. . Negotiated

vendor and supplier contract terms and conditions. . Developed policies and

procedures related to the Internet and Intranet. . Managed client

portfolio.

. Implemented new e-Business Processes: Developed and implemented

digital solutions that increased market share, sales and

profitability.

. Reengineered existing e-Commerce Operations including online order

management, vendor management, content management, online marketing

and site merchandising.

Results - Loren's innovative thinking has provided a strategic advantage to

every company she has worked with. Over the last 12 years Loren was an

early adapter in helping companies understand the internet and how they

could benefit from its use. Specifically in the staffing industry Loren has

helped developed proven strategies to enable companies to more efficiently

utilize the internet to recruit and deliver services that lower the cost of

delivery and contribute to both top line and bottom line performance.

Loren's knowledge and skill have been recognized both locally and

nationally. She currently sits on the advisory boards of several of the

most prominent job posting services, Monster and Career Builder among them.

She is without question an industry leader." Managing Director / Vice

President overseeing Operations

Director of Internet Business Development, TAC Worldwide Companies, 1996 -

2001.

Pioneered use of the Internet as a business tool during .com infancy. .

Developed and implemented digital strategies that improved productivity and

profitability across operational areas. . Managed e-commerce and e-

business operations resulting in increased sales. . Directed CRM and

marketing initiatives including email marketing, affiliate marketing,

direct and online promotions resulting in increased market share. . Led

front-end and back-end production teams that ensured brand consistency and

positive B2C / B2B experience. . Developed vendor relationships and

strategic partnerships.

. Pioneered use of the Internet as an internal and external business

tool that grew both the top and bottom lines.

. Drove Internet and Intranet site design and launch for multiple

business lines with diverse operations and business needs. Developed

and launched award-winning debut websites.

. Increased market share and improved strategic collaboration while

reducing operational costs.

. Improved productivity, profitability and margin contribution via the

Internet across the organization.

Results - "Loren and I have worked together for many years in multiple

settings. While I was at TAC Worldwide Loren was the Internet guru at our

IT business unit. Loren was looked upon as the authority on this burgeoning

tool that staffing could use to recruit more efficiently. She was always

willing to share her knowledge with the other business units and was very

helpful in assisting me in getting the engineering business unit up to

speed.

Fast forward to Monster and Loren not only is one of our key clients but I

also asked her to become a member of the Staffing Advisory Board

specifically created to support and guide the staffing vertical. During her

tenure on the board Loren was a wealth of information and an active, candid

contributor to the task of the advisory board. This was to provide quality

analysis of what we were doing well and candid feedback on what we needed

to improve. Loren exceeded expectations in both categories. Loren is a

subscriber to the belief that if it doesn't exist today why not and when,

she will take an active role in working toward the when. Loren is a very

schooled member of the staffing community who I will continue to rely upon

for insight in my future adventures and would be a great asset to any firm

in the human capitol or talent acquisition space." Senior Vice President -

Monster

Consultant 1995 - 1996. Clients included - Ernst & Young, MedPartners,

Philadelphia Electric Co and SAIC.

Developed innovative marketing strategies. . Led project teams in

marketing service enhancements and product rollouts to existing and

prospective clients, resulting in new business and increased market share.

Marketing Specialist, FutureVision of America, 1994 - 1995.

Developed and implemented the first comprehensive marketing strategies and

programs for pioneer of interactive television. . Delivered presentations,

functioned as media contact, managed Q & A and represented company at

industry functions. . Ensured successful product rollout and effective

strategic partnerships.

Marketing Specialist, NovaCare, 1993 - 1994.

Developed and implemented marketing strategies as a member of the team that

re-engineered all aspects of service delivery for the largest U.S.

rehabilitation healthcare provider. . Improved care providers' perception

of new care delivery model. . Resulted in implementation of improved

patient care delivery model which became the industry standard.

Marketing Specialist, Maguire Thomas Partners, 1991 - 1993.

Developed innovative targeted marketing program for a premiere commercial

real estate developer. . Produced record lease-up of Class-A office space

in depressed real estate market.

Excellent References Provided upon Request

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