Sales Account Executive

David Christiansen

***** ****** *** *****

Fernandina Beach, Florida 32034

Cell: 904-***-****

Home: 904-***-****

*****.************@*********.***

OBJECTIVE:

To use my extensive business management and marketing experience to add

value to your company's operations.

PERSONAL PROFILE:

. Independent and self-motivated.

. Work quickly and productively under pressure.

. Superb organizational abilities and attention to details.

. Extensive experience in challenging corporate situations.

. Able to multi-task and shoulder considerable responsibility.

. Excellent communication and presentation skills.

. Proficient in a variety of computer programs, including Power Point,

Microsoft Word, Excel,

Customer Insights, SAP, CPWerx, TPMS, (Nielson/IRI) and Retail Link.

. Effectively used syndicated data and trade fund systems to drive

profitable volume.

. Developed and led strategic initiatives driving sales and retail

execution.

I have extensive background with large retail outlets Winn Dixie, Publix,

Harris Teeter, Food Lion, Wilson's/ Lowes stores, Piggly Wiggly NC & SC,

Fleming Wholesale in the Carolina Markets (plus their independent group

stores), Nash Finch Carolina Markets (plus their independent group stores),

C Store Wholesale in all of NC markets, McLean Wholesale, Sysco, USFS,

Roses department stores and Rite Aid.

PROFESSIONAL PROFILE:

Business Manager: Advantage Sales & Marketing, Jacksonville, FL (1999

-2009).

Managed a variety of national clients in the following departments:

Grocery, Dairy, Frozen Foods, Produce, Meat, Deli, HBC and Pharmacy.

Top Four Strategic Business Units -

. Mars Pet - Grocery

$44 MM Gross Sales Volume Target. - Budget of $2.7 MM

January launch of 41 items -acceptance by Winn Dixie = 30

2008 index to target - 112%

. Dial Corp. - HBC and Grocery

$32 MM Gross Sales Volume Target. - Budget of $2.2 MM

January launch of 14 items - acceptance by Winn Dixie = 12

2008 index to target - 107%

. Glaxo-Smith-Kline - HBC and Pharmacy

$27 MM Gross Sales Volume Target. - Budget of $430 M

January launch of 22 items - acceptance by Winn Dixie = 20

2008 index to target - 114 %

David Christiansen

Page 2 of 2

Top Four Strategic Business Units - (continued from page 1)

. Dole Corp. - Produce

$46MM Gross Sales Volume Target. - Budget of $6 MM

January launch of 8 items - acceptance by Winn Dixie = 8

2008 index to target - 118%

2008 Results - Growth of 7%-14% average over the previous year on all

accounts

1999 - 2007 - Growth of 5%-10% average per year on all accounts

. Originally recruited by ASM from Atlas Marketing in 1997 to handle

Masterfoods accounts

(Pet and Uncle Ben's) for the North Carolina market

. In March, 2000, when Winn Dixie was moving Central Procurement to

Jacksonville, FL, I was asked by ASM's CEO to transfer to Jacksonville

to manage the Dial account as a test market. Once we achieved our

goals, ASM was awarded the Dial account from the competition for the

entire country.

. In October, 2004, Masterfoods requested that I manage their Pet

account with Winn Dixie

corporate headquarters.

. Additional accounts managed include: Borden - Dairy and Grocery,

Nestle - Dairy, Great Lakes Cheese Co., T.Marzetti, Riviana Foods,

Glory Foods, Oil Dri Corp., Kerns, DenTek Oral Care and Orange Glo

International.

. SE Broker of the Year for T. Marzetti 2008

Account Executive: Atlas Marketing, Raleigh, NC (1987 - 1999).

Managed a variety of regional and national clients for chain, wholesale,

drug and mass customers.

. Account Executive: 1992-1997

. Retail Supervisor: 1989-1992

. Retail Account Representative: 1987-1989

. National Broker of the Year for Yorkshire Foods (Del Monte Dried

Fruit) 1998

. National Broker of the Year for Borden, Inc. 1993-1996

. National Broker of the Year for Del Monte Corp. 1994-1997

. Attained Winn Dixie participation in the Duke Children's Classic in

partnership with

Masterfoods. 1992-1997

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