Vice President Marketing

Betsy mcgowen

**** ********* ***** . *** *******, CA 90068 . 323-***-**** .

********@***.*** . http://www.linkedin.com/in/betsymcgowen

SENIOR VICE PRESIDENT, BROADCASTING / DIGITAL MEDIA

Senior executive with an outstanding 20-year career in broadcasting,

production, and digital media. Award-winning skills in intellectual

property acquisition and development, global program marketing, multi-

platform branding, and strategic planning. Seamlessly executes multi-

million dollar budgets, oversees ratings analysis, and both technical and

editorial broadcast operations. Subject matter expert with deep knowledge

base in the creative and technical aspects of innovative, landscape-

changing on-air promotion/marketing. Recognized and respected by colleagues

and stakeholders for professionalism, integrity, and commitment to

programming superiority. Consistently builds the best teams through a

powerful combination of communication, logistics, and a highly-motivational

style of management.

NOTABLE PROGRAM SUCCESSES

(GREEN LIT, BRANDING, ACQUISITIONS, CROSS-PLATFORM, INTERNATIONAL)

Johnny Test . All New Tom & Jerry Tales . The Spectacular Spiderman .

Legion of Superheroes . Shaggy & Scooby-Doo Get A Clue! .

Coconut Fred's Fruit Salad Island . World of Quest . Thumb Wrestling

Federation .

Monster Allergy . Eon Kid . Skunk Fu! . Viewtiful Joe . Tube TV .

Holiday Sock Party . Ask Imhotep

KEY QUALIFICATIONS

Program Acquisition & Development/Domestic & International . Branding .

Cross-Platform Implementation .

Digital Initiatives . Strategic Planning . Programming & On-Air Promotion

Scheduling . Project Management . Scripting & Approvals . Technical &

Editorial Operations . Staff Motivation & Management . FCC Compliance .

Budget Management . Logistics Management . Market Research & Ratings

Analysis . Inter-Company Collaboration

CAREER HIGHLIGHTS

THE CW TELEVISION NETWORK (FORMERLY THE WB NETWORK) . THE WB TELEVISION

NETWORK

. FOX BROADCASTING NETWORK

LEADERSHIP AND MANAGEMENT (SENIOR NETWORK VP/GM)

. Directed all programming and marketing initiatives for Kids' WB!

. Held maximum accountability for ratings, brand vision and protection,

budget management, creative process, program development and

acquisition.

. Managed annual operating budgets of $10M to $25M.

. Spearheaded the Brand Transition Team responsible for conversion of WB

to CW, and despite significantly reduced budgets and personnel, held

Kids' WB!'s market position as the Saturday morning broadcast leader.

. Aggressively analyzed current market data, focus group returns,

competitor programming and directives, and effectively adjusted brand

vision and strategy accordingly.

. Delivered consistent top-rated, award-winning programming and marketing

solutions, motivating personnel and guiding them to 67 PROMAX and two

PRISM Award wins.

. Achieved such notable ratings success that Kid's WB! remained a constant

network profit center.

. Acted as primary network media spokesperson.

BETSY MCGOWEN, PAGE 2

PROGRAM DEVELOPMENT, BRANDING AND MARKETING (SENIOR NETWORK VP/GM)

. Oversaw multiple key acquisitions and original programming development

that became critical ratings-winners, regularly outperforming ratings

powerhouses such as Pok mon.

. Directed innovative cross-promotional activities across all platforms,

traditional and new media, ensuring ongoing brand penetration and

visibility, and supporting other divisions in their programming goals.

. Collaborated extensively with sales teams to aggressively develop added-

value content for network advertisers, ensuring continued sponsorship

and on-going FMCG interest.

. Executed multiple demographic-based promotions and push/pull

initiatives, notably increasing network ratings.

. Developed highly beneficial relationships with producers in Asia,

Europe, India and Canada, exploiting international acquisition

opportunities.

. Sole executive responsible for in-house development and production of

Johnny Test (3rd Season).

PROFESSIONAL EMPLOYMENT HISTORY

TV SERIES CO-CREATOR 2009-

present

Co-creator of an animated series currently in development with Canadian

broadcaster, Teletoon

Managing partner, free4all apps 2009-

present

Business/co-creative head of an iPhone/mobile apps development company

(www.free4allapps.com)

CHILDREN'S PROGRAMMING AND MARKETING coNsultant 2008-

present

Consultant on various television projects in development, both live-action

and animation

SENIOR VICE PRESIDENT AND GENERAL MANAGER, The CW TV Network, Kids' WB!

2006-2008

SENIOR VICE PRESIDENT AND GENERAL MANAGER, The WB TV Network, Kids' WB!

2004-2006

SENIOR VICE PRESIDENT, KIDS' wb! MARKETING, The WB TV Network

2002-2004

VICE PRESIDENT, KIDS' wb! MARKETING, The WB TV Network

1998-2002

DIRECTOR, KIDS' wb! MARKETING, The WB TV Network 1997-

1998

CREATIVE DIRECTOR, NETWORK ON-AIR PROMOTION, The WB TV Network

1996-1997

NETWORK ON-AIR PROMOTION WRITER & PRODUCER, The WB TV Network 1995-

1996

CONSULTANT-WRITING, PRODUCTION & EDITING 1993-

1995

Clients: CBS, Fox, Disney Channel, Buena Vista Television

ON-AIR PROMOTION WRITER & PRODUCER, Fox Kids Network

1992-1993

EDUCATION AND AFFILIATIONS

A.B., Fine Arts (Theater) - Wilson College, Chambersburg, PA

A.A.S., Electrical Technology, Communications - Milwaukee Area Technical

College, Milwaukee, WI

Master Certificate in Internet Marketing - University of San Francisco, San

Francisco, CA

Integrated Online Strategies, September 2010

Search Engine Marketing and Usability, October 2010

Advanced Interactive Marketing and Measurement, January 2011

Member, Academy of Television Arts and Sciences

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