Marketing Account Executive

SARAH SMALLEY TOWNES

**** ********** **. *: 612-***-****

Edina, MN 55436 e: ***********@***.***

CORE COMPETENCIES 13 years of marketing and advertising experience developing

brand-building programs, integrated marketing plans and

successful advertising campaigns.

Working across categories including food & beverage, consumer

packaged goods, beauty, fashion, entertainment, retail and

telecommunications.

Leading digital efforts including management of social

networking programs, viral videos, website/microsite

development and online drivers.

Leading public relations and eventing efforts supporting key

brand strategies.

Developing and supporting partnerships and sponsorships with

media and entertainment properties such as Major League

sports, Disney, Miramax/BRAVO/Project Runway and Warner

Brothers.

Coordinating Global accounts; experience in North America,

Europe, Asia-Pacific and Latin America.

Participating in business development prospecting and pitch

process in both a corporate sales and advertising agency

environments.

Forging strong relationships with internal teams, managing

external agency partners and assembling the right people to

successfully manage businesses.

Recruiting, mentoring and developing talent.

WORK EXPERIENCE Caribou Coffee Company- Minneapolis, MN

Director of Brand Lead integrated brand communications efforts in support of

Communications business strategy including all creative development and

March 2010 - Present agency/AOR management, in-store POP, merchandising and

packaging, media and digital strategy, partnerships, events

and public relations across all lines of business and

functions.

In 2010, integrated marketing communications plans and

advertising campaigns contributed to corporate goal of 4%

comp sales performance.

Successfully launched New Bou brand identity system across

the organization and aligned creative direction for all

cross-category internal and external communication.

Steward of Caribou Amy's Blend breast cancer awareness

coffee. The 2010 integrated campaign was the most successful

in history, resulting in two live tulip gardens (70,000

tulips) at the Mall of America in MN and John G. Shedd

Aquarium in CHI, and $200K donation to Susan G. Komen for the

Cure.

Manage cariboucoffee.com, e-mail databases/tools and social

media content.

Create promotional digital campaigns resulting in user

generated content integration throughout the in-store

experience.

Develop new brand-building media, music, and sports

partnerships, and supervise activation of traffic-driving

initiatives.

Activated over 30 events in corporate and local store

marketing initiatives.

Garnered 52MM earned media impressions in nine months of

2010.

Manage and optimize overall marketing/advertising budget to

plan including AOR retainers, creative, production, media,

and partner costs.

Nourish Inc. - Atlanta, GA

Marketing Consultant Developed and implemented brand marketing communication

Nourish Inc. strategies for new product launch that drive new business

January 2009 - development as well as build consumer reach and awareness for

December 2010 the Nourish.

Worked with business development to align channel and

marketing strategies.

Created a cohesive Nourish brand identity and ensure

consistency across all points of communication.

Identified, evaluated and managed external advertising,

interactive, and PR resources to integrate ideas and ensure

creative needs are being met.

Colle+McVoy - Minneapolis, MN

Account Director Aveda

Aveda, Erbert & Partnered with Aveda to help facilitate launch plans for new

Gerbert's, products and key corporate initiatives.

Red Wing Shoes and Managed social networking pages including the development of

Taubman Shopping content for corporately owned

Centers Aveda Institutes.

January 2007 - Erbert & Gerbert's

December 2008 Developed unique, award-winning ideas including viral videos

(HumanFlipBook.com and CandleCannon.com), achieving YouTube

home page status, coverage on 40+ websites and blogs and

national media praise including CNN, Ellen DeGeneres, AdWeek

and Creativity.

Won Gold Effie Award and Best in Show at the PRSA Classics

for Human Flipbook campaign. Candle Cannon was shortlisted

for a Cyber Lion. The Holiday Campaign took top honors at the

Minnesota Advertising Federation's ad awards.

Aligned corporate and local store franchisee marketing

efforts by facilitating integrated planning.

Created cohesive brand identity for Erbert & Gerbert's,

including re-design of the in-store experience and all

marketing materials. As a result, C+M received 2008 Vendor of

the Year Award.

Launched a Print-on-Demand system to distribute customizable

marketing materials more efficiently across the E&G franchise

network.

Red Wing Shoes

Facilitated strategic process to position the global Red Wing

Brand for future success by targeting

new audiences, including domestic and international lifestyle

consumers.

Created new campaigns for Red Wing corporate and dealer-owned

stores supplying network with customizable marketing

materials and counsel for local store marketing.

Taubman Shopping Centers

Developed seasonal advertising campaigns for Taubman Shopping

Centers across the country creating consistency across all

in-center and external communication.

Exceeded marketing goals, resulting in an increased number of

store visits by core target audience per mall trip.

Implemented cutting-edge digital ideas around the

back-to-school shopping season (avataryourself.com and

yearbookyourself.com) leading to increased mall traffic,

social networking exposure, and global attention in the news

media and blogosphere including the CBS Early Show, VH1, ESPN

and TechCrunch. Yearbookyouself.com won a Webby Award.

Worked with Warner Brothers to develop campaigns in support

of Taubman's Holiday movie sponsorship with Fred Claus.

Campbell Mithun - Minneapolis, MN

VP, Management Served as global account lead for the TRESemm brand,

Supervisor & Account including the launch and maintenance of shampoos,

Supervisor conditioners and styling products. Business was up +30% YOY.

Alberto Culver - Played key role in strategically launching the Color Thrive

TRESemm sub-brand, one of the largest in

April 2005 - January TRESemm history.

2007 Led campaign development and implementation, product/content

integration, partnerships and online exclusive content in

support of the TRESemm sponsorship of BRAVO's Project

Runway, with featured product selling out at retail.

Participated in innovation task force identifying future

product opportunities, including the development of new heat

protection and smoothing products.

Managed creative development and production to accommodate

advertising needs for North America, Europe, and

Asia-Pacific.

Marshall Field's - Minneapolis, MN

Marketing Manager Led seasonal integrated Marketing Planning process,

Men's, Kid's and partnering with Merchants to create plans that supported key

Intimate Apparel business-driving initiatives.

November 2003 - April Developed co-branded marketing campaigns for Marshall Field's

2005 and presented and sold to retail brands such as Calvin Klein,

Donna Karen, Hugo Boss and Ralph Lauren.

Facilitated in-store, online and mobile marketing efforts for

Marshall Field's corporate sponsorship of Ford Supermodel of

the World U.S. Search.

Leo Burnett USA - Chicago, IL

Account Supervisor Supervised all strategic communications projects and creative

Kellogg Company Kid development for Kellogg's kid cereals (Froot Loops, Apple

Portfolio Jacks, Smorz, Corn Pops and Disney Franchise).

February 2003 - Reversed two-year decline in Froot Loops and Apple Jacks

November 2003 business by developing year-long interactive immediacy

programs based on relevant consumer insights.

Authored 2004 Effie brief for the Froot Loops brand,

resulting in a bronze win.

Senior Account Organized fast-paced new business pitch process through final

Executive stage by coordinating designated account teams and resources.

New Business

Development Member of Global Business Development team working on Leo

May 2002 - February Burnett Worldwide pursuits.

2003 Pro Bono Assignment: Lyric Opera of Chicago, Wine Auction

2003.

Special Assignment: Led strategic planning and creative development for Walt

Advertising Manager Disney World's largest annual promotion in the UK, working

Walt Disney Parks & directly with global sales teams and local tour operators.

Resorts, UK Briefed and supervised local UK advertising agencies.

January 2002 - March Strengthened positive working relationship between Disney UK

2002 and Orlando clients.

Senior Account Managed Global creative development and production for 100

Executive & Years of Magic Celebration

Account Executive TV and print pool; 8 target segments total.

Walt Disney World Facilitated global efficiency through coordination of

Company international offices with respect to planning, production,

July 2000 - May 2002 trafficking, and finance.

Guided planning, creative development, and production for

expanded national print, spot radio,

and direct marketing efforts for African American and

Hispanic markets.

Implemented Disney Fairytale Weddings and Honeymoons national

print plan.

Supported development and execution of all Vacation Planning

Cycle marketing for the General Market plan.

Campbell Mithun - Minneapolis, MN

Account Executive Developed communications plan and strategies for the launch

KB Gear Interactive of new tween-targeted electronics products.

January 2000 - July Authored creative blueprints for new product advertising,

2000 briefed creative teams, and oversaw production.

Served as client team member at Toy Fair.

Account Executive & Managed multiple strategic projects ranging from new product

Assistant Account launches to current product improvements.

Executive Facilitated all AirTouch regional production needs for

AirTouch Cellular enterprise-wide communication.

(Verizon) Worked in West Coast office to establish processes and manage

August 1998 - January creative assignments.

2000 New Business: Conducted retail audits, synthesized

competitive information, shot and produced

Man on the Street Interviews for AirTouch Pitch 9/98.

EDUCATION University of Illinois - Champaign, IL

May 1998 Bachelor of Science in Advertising

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