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BRYAN L. CLARK
**** ********* **** **********, ** 18976
********@*****.***
SUMMARY
An experienced Marketing and Communications Manager recognized for the
ability to achieve client marketing goals with leadership and innovation,
with special emphasis on Consumer products. An exceptional Individual
Producer who stays abreast of emerging trends, marketing techniques, and
product information. Recognized for determination and can-do attitude that
leaves no job unfinished and no detail overlooked.
CORE COMPETENCIES
Presentation . Marketing Research . Product Development . Consumer Behavior
. Pricing Market Strategy Planning . Competitive Analysis . Customer
Relationship Management . Sales Promotion Product Analysis . MS Office .
Adobe Photoshop . Windows XP . Internet
PROFESSIONAL EXPERIENCE
Creative Design International (Jakks Pacific) Trevose, PA
2007-Mar. 2011
1 Associate Product Manager
Coordinate product development activities, from research to market, for
multiple product lines representing 15% of sales revenue for toy
manufacturer. Increased annual sales by producing more than 50 SKU
licenses including Disney Princess, Black and Decker, McDonalds, and
Private Label projects. Analyze competitive product offerings.
. Prepare project plans, schedules, and materials to achieve project
quality, reliability, cost, and timing goals.
. Conduct competitive research to determine market potential and develop
pricing strategy to introduce products to market.
. Developed, executed and managed product for 15+ brands with experience
in hard goods and soft goods
. Cultivated positive working relationships with overseas office to
guarantee quick turnaround on product
. Assisted in the conceptualization and design for two new in house
brands to capitalize on trends in the marketplace
. Oversaw design, graphics and media related to each brand to maintain
cohesiveness among brands
. Worked closely with in-house costume designers to create unique,
trendy looks for girls dress up themes
. Merchandised product for showrooms and planograms to create a strong
brand presence and drive sales for licensed, in-house and private
label brands
. Prepared product copy and worked with in-house photographer on model
and product shots for multiple websites
City Sports, Incorporated Philadelphia, PA
2006-2007
2 Shoe Department Manager
Consistently met sales goals while leading merchandising and management of
department, including inventory control, cash deposits, training, and
merchandising. Trained new and existing employees on new features of
shoes, including technical running shoes.
. Began and promoted the City Sports Philadelphia Run Club.
. Increased sales through strategic department layout.
Hertz Corporation: Local Edition Colmar, PA
2005-2006
3 Assistant Branch Manager
Managed customer service functions for a 30-40 car fleet, including
supervising staff and completing daily reports. Developed and maintained
relationships with insurance companies and agents. Made sales calls to
auto body shops, service centers, retail outlets, and various local
corporations.
1 EDUCATION
2005 Bachelor of Business Administration - GPA: 3.4, Marketing Temple
University Philadelphia, PA
2 ACTIVITIES
. Student Helpdesk Technician - Temple University Philadelphia, PA
o Provided networking/desktop support and performed mainframe and
account maintenance tasks. Earned commendations for teamwork,
flexibility and work excellence in providing IT support to
students and faculty.
. Participant in variety of sporting activities, including the
Philadelphia Marathon, New Jersey Marathon,
. Boston Marathon, 20 in 24 Ultra Marathon and Temple University Men's
Golf and Soccer Team.