Marketing Sales

Michael Ansel

***** ********, **** ******, ** ***30

949-***-**** ~ *************@*****.***

Objective

To gain experience contributing to a high profile media culture through the

fields of marketing and public relations.

Education

California State University, Fullerton, CA

8/08-5/11

. Bachelor or Arts Degree, Communications with emphasis on

Marketing/Public Relations

. Relevant Courses: Entertainment Marketing, Communications Law, Writing

for Mass Media, Mass Media Ethics, Public Relations Principles, Public

Relations Management

Relevant Work Experience

Tezo Systems/Transit Television Network, Sun Valley, CA

2/11-6/11

Marketing Coordinator

. Assisted in the creation of marketing and promotion plans for high

impact government media campaigns

. Coordinated client proposals, created media guides, integrated

components of client campaigns with programming content, (daily

interactive games, trivia, etc).

. Account responsibilities included LA County Public Health, Southern

California Gas Company, California First 5, First 5 LA, LA County

Office of Emergency Management

Disney & ESPN Networks, Burbank, CA

6/10-8/10

Affiliate Sales and Marketing

Intern - Business Strategy

. Created summary of competitive networks; subscribers, key programming,

new media (HD, VOD, broadband, mobile, 3D), service levels, ratings,

and special content distribution deal terms

. Prepared a comprehensive electronic sell-through report; research

included identifying top Disney/ABC/ESPN shows, variations in monthly

unit volume, implications of promotional campaigns, and significance

of programming air dates; project analyzed revenue generated by

Disney/ABC/ESPN programming sold via Apple's iTunes.

. Compiled network and market-specific research for upcoming events and

television programs.

. Created deck of all creative used during World Cup, showing mobile and

broadband placement.

BJ's Restaurant and Brewery, Laguna Hills, CA

8/07-present

Floor Lead

. In charge of all floor traffic for high end high volume restaurant.

. Responsible for communicating all of BJ's national marketing and

community public relation campaigns to staff of 50 and local

clientele.

Additional Areas of Interest

California State University, Fullerton, CA Lacrosse

09/09-Present

. Member of California State University, Fullerton lacrosse team.

. Southwestern Lacrosse Conference champions 2009, 2010

. Southwestern Lacrosse Conference Offensive player of the year 2009,

2010, 2011

. Men's Collegiate Lacrosse Association All-American 2009,2010, 2011

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