Real Estate Manager

ERICA B. COTTRILL

**** ********* ***** ~ Kennesaw, Georgia 30144

www.frontpagecommunicationsinc.com

Twitter http://twitter.com/ericafpc

LinkedIn: http://linkedin.com/ericafpc

770-***-**** office

770-***-**** mobile ********@*****.***

QUALIFICATIONS

Highly motivated, innovative executive with extensive experience in the

public relations industry. Strong and enduring relationships with national

media outlets. Successful leader with the ability to direct overall

marketing strategies and direction. Adept at solving real business

problems and implementing innovative solutions. Possess excellent team

leadership and interpersonal skills as well as the ability to motivate

teams and individuals to achieve their personal and professional best.

Proven success in generating exposure for companies through diverse avenues

including print, radio, and internet. Specializes in generating maximum

media exposure for start-ups and young companies. Willing to work part

time or on a contract basis.

? Article Creation ? Account Management ? Internet

Marketing

? Client Promotion ? Media Relations ? Strategic

Planning

PROFESSIONAL EXPERIENCE

MANAGEMENT

Founded and manage FrontPage Communications, Inc., a public relations

company that generates media coverage for companies in the home furnishing

and technology industries including Atlanta Decking & Fence, Home

Infatuation, Legendary Events, Veneman Furniture, Laurie Bell Outdoor

Accessories, Nationwide Floor & Window Coverings, Victoria & Albert Bath

and Foveon.

Directed and founded Edelman's Home & Lifestyle division. Managed consumer

accounts and oversaw media relation strategies for national clients

including Laneventure, SignalTrac and The St. Joe Company.

Supervised a public relations department of 26 business-to-business

journals in real estate, travel meetings and conventions, and retail

industries.

PUBLIC RELATIONS

Develop media relations programs and product launches to generate national

exposure for home furnishings, travel and real estate companies and their

new products.

Position company leadership as expert spokesperson and key media resource.

Research, write and distribute press releases to targeted media and produce

company magazines, speeches, and articles.

Organized and generated participation in various large scale consumer shows

for real estate, gardening and outdoor living, and amusement industries by

establishing industry identities, maximizing media buys, developing

promotions, and attracting print and broadcast coverage.

Created innovative placement strategies including education driven

materials, special events, and a company spokesperson to target the media

community and consumers.

ERICA B. COTTRILL Page Two

PROFESSIONAL EXPERIENCE

(Continued)

MARKETING COMMUNICATIONS

Internet-Based

Develop content for online press rooms and generate awareness of new

products via placement on blogs.

Build relationships with social networking professionals to maximize client

presence on the Internet.

Create online articles and other publicity materials for blogs and social

networking sites.

Corporate

Developed marketing programs, such as new product promotions, store

openings, and preferred customer newsletters for national retailers

including McDonald's of Northeast Ohio and The HoneyBaked Ham Co.

Unified communications throughout staff and increased awareness of internal

company polices and programs by developing an internal newsletter, policy

manuals, and an employee communications agenda.

Promoted newspaper and news website to potential readers.

WORK HISTORY

FRONTPAGE COMMUNICATIONS, INC., President, 2003 - Current

EDELMAN'S HOME & LIFESTYLE DIVISION, Founder, Director, 2000 - 2002

VAN FOSSAN & ASSOCIATES, Director of Public Relations, 1998 - 2000

THE AKRON BEACON JOURNAL, Marketing Communications Manager, 1997 - 1998

MHW ADVERTISING/STERN ADVERTISING, Public Relations Accounting Manager,

1991 - 1995

GRALLA PUBLICATIONS, Corporate Communications Director, 1987 - 1991

COMPUTER SKILLS

Proficient in Microsoft Office programs including Excel, PowerPoint, and

Word.

Proficient in Macintosh operating systems.

AWARDS

Advertising Association of Greater Akron, Commendation of Excellence.

Communicator Award of Distinction.

PROFESSIONAL ASSOCIATIONS

Public Relations Society of America; Kennesaw Business Association

EDUCATION

KENNESAW STATE UNIVERSITY, KENNESAW, GEORGIA

Master of Science in Conflict Management (Current)

ALLEGHENY COLLEGE, Meadville, Pennsylvania

Bachelor of Arts in English

Contact this candidate