Nicolette H. Abernathy
*** ****** ****, *******, ** 78641
******************@*****.***
SUMMARY OF QUALIFICATIONS
- 10+ years experience creating and implementing marketing/communications
plans and budgets for a regional non-profit healthcare organization based
on strategic goals and objectives and with input from internal and external
stakeholders.
- 10+ years of creating and managing public relations programs including
developing strong media relationships; writing press releases, pitch
documents, website copy, speeches and presentations; acting as spokesperson
and coaching other staff and volunteers in public speaking.
- 7+ years managing Tele-Recruitment program including staff, outsource
company, writing script modules, and managing software/internet interface.
- 7+ years planning, managing, and implementing various events including
promotions, health/career fairs, recognition banquets, press conferences,
and location grand openings.
- 5+ years experience working on corporate change management including
client loyalty and employee training, service standards and recognition.
- Experience in soliciting, developing and maintaining corporate, media,
retail and vendor partnerships, as well as establishing strong
relationships with city, county and state agencies, area chambers and
community organizations.
- Experience in creating and delivering various educational, outreach and
training programs for staff, volunteers and external partners.
WORK EXPERIENCE
The Blood and Tissue Center of Central Texas, Austin, TX 1997 - 2009
Community Relations Manager
- Created and executed public and media relations, including serving as
spokesperson to media,
at speaking engagements, website copy, writing scripts, and training staff
and volunteers.
- Oversaw community relations with city, county and state government
agencies and officials;
area chambers; corporate partners; and local organizations.
- Managed Tele-Recruiting program responsible for 35% of all blood
donations, including
selecting outsource company, tracking and analyzing tele-recruitment
statistics, writing script
modules, managing software/internet interface, while complying with FDA
regulations.
- Responsible for planning, managing, and implementing various events
including promotions,
health fairs, recognition banquets, press conferences, and location grand
openings.
- Responsible for creating and delivering various educational, outreach and
training programs for staff, volunteers and external partners including
- Planned and monitored Community Relations' annual budget of $500,000
plus.
- Supervised up to 10 staff and 250 volunteers.
EDUCATION
Bachelor of Arts, United States International University, San Diego, CA
Certified Marketing Director, International Council of Shopping Centers,
New York, NY
Certificate - Grant Writing, The Grantsmanship Center & Austin Junior
League, Austin, TX