Sales Marketing
Resume:
John Capriotti Jr.
Racine, WI 53402
***********@*****.***
Experience: Global Pet Search Inc., Milwaukee, WI
****-******* **. ******** *********
Developed new business launch and structuring of all aspects of start-up
for national pet identification services company. Including business
planning, financing investment structure, web development, packaging,
product development, advertising and sales strategies and structure.
Extended coordination of Business to Business affiliations proposals with
the Humane Society of the US, American Humane, Best Friends Sanctuary,
North Shore Animal League and the ASPCA, Pets for Patriots, Garfield
Licensing and nationwide Shelter fundraising programs.
Implemented strong, successful national sales launch targeted at Shelters
throughout the country. Emphasis on product branding and recognition of the
Pawtags Search and Rescue tag with Live Operator support as the most
innovative lost pet rescue product in the marketplace.
Negotiated long-term affiliations with National Animal Control Association
to insure continued efforts to improve ongoing development of nationwide
lost pet search network with all Animal Control facilities in the USA.
Experience: Spectrum Creative Marketing, Milwaukee, WI
2004-2007 New Business Development-Account Management
Established New Business directives to include Package Design and
Promotional entities and expand opportunities for Integrated Marketing
business with new and existing accounts. Developed Corporate Capabilities
Kit for Branding, Art/Design elements of previous business.
Introduced strategic business formats, guidelines and methods to template
cost-effective drives for new areas of profitability. Created complete
proposal and business presentation strategies for clients and prospects.
Brought in substantial new client business and revenue. Clients include
Miller Brewing, La Preferida Foods, Schreiber Foods, Dollar General
Markets, Family Dollar Stores, Private Label Branding, Foodservice
Marketing and Children's Publishing projects.
Experience: Wencel-Hess Marketing Company- Chicago, IL
2001 - 2004 Turn-key Project Mgt. & New Business Development
Spearheaded New Business Development arena for Wencel/Hess Marketing,
Chicago. Created prospecting strategies & qualified database. Developed
new corporate capabilities package. Solicited and presented to new business
targets, including proposal writing, preparation, presentations & closings.
Clients include; Dean Foods, Gorton's Seafood, Dollar Tree, Albertson's,
Jim Beam Brands, Glass Mountain Wines and Murry's Fine Foods.
Conducted research data on all clients for detailed expansion of revenue
into new areas of business, including Promotions and Hispanic marketing.
Prepared extensive marketing and promotional plans, targeting existing
client needs and to meet new client objectives. Foodservice and Private
Label Package Design/Branding development.
Provided client services on marketing objectives, assignments and projects.
Coordinated turn-key management on all aspects of project implementation.
Including Design direction and Process elements, logistical applications
and field management of various programs.
Experience: Sales Promotion Network, Inc. - Chicago, IL
1991 - 2000 SVP /Account Supervisor
Responsible for Development and coordination of client Sports and
Entertainment Promotions. Administered all aspects from concept
development to execution.
Structured New Business Development strategies, ideas and detailed
proposals. Delivered turn-key $4.5 Million U.S. Olympic Supermarket project
and expanded promotional contacts into the Movie/Entertainment, Home Video
business for top US and Canadian Supermarket Chains.
Coordinated the solicitation, presentation and product resourcing for new
and existing client projects. Expanded program applications to meet
National, Regional and Account Specific promotions. Clients included; US
Olympic Team, Canadian Olympic Team, Paramount Pictures, Disney TV, Kraft
General Foods, Kroger, Jewel/Osco, Coca Cola, Hardee's, Buena Vista Home
Video, MGM and Universal Studios.
Experience: Haggar Apparel Company - Dallas Texas
1990. Director of Advertising
Directed all internal Department Staff operations and outside Ad Agency
assignments, projects and budgets. Revised administrative procedures for
increased productivity and cost savings.
Coordinated National, Regional and Trade Corporate programs in all media,
and visual merchandising. Restructured multi-million dollar retail co-op ad
budgets and strategies for all brand lines.
Initiated retail store fixturing and display program packages for existing
product lines and new brand category introductions. Authored extensive
salesforce field-support programs to meet Account-Specific visual
merchandising, direct mail, promotion and advertising needs.
Streamlined production of over 20 brand lines labeling to coordinate
manufacturing specifications resulting in millions of dollars in time-cost
savings. Introduced new Corporate identity package across all business
divisions and product categories.
Headed development of nationwide promotional campaigns with the NFL, NBA,
Super Bowl, College Bowls, Final Four, World Series and their extension
into regional programs for major Department Store accounts throughout the
country. Successfully tied participation directly to sales increasing
partnerships with key accounts.
Experience: Jockey International - Kenosha, WI
1984. Advertising Manager
Administered internal staff operations for Advertising Department,
coordinating all co-op retail ad accounts, sales-force sales tool, sales
meeting presentations and Ad Agency programs.
Responsible for dramatic increase in Visual Merchandising and store fixture
programs with key accounts. Revised store planning procedures resulting in
expansion of existing product floor space for both men's and women's
sportswear and underwear products. Liaison for Company Public Relations
with PR agency. Introduced sports celebrity Tennis Teams, coordinated Jim
Palmer store appearances and TV Fashion Shows for new brand line releases.
Education: BA - Marquette University 1979
College of Journalism/Advertising
Military: US Marine Corps 1972-74- HQMC Flight Section
Honorable Discharge
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