Mary Dart
*** * **** ** ******, CA *****
714-***-**** . Cell: 714-***-****
*********@*****.***
Training Direct Marketing Operations / Call Center Operation Management
CRM Solutions / Team Leadership/ Director of Customer Service/ IVR system
/Experience to implement achieve professional corporate customer service or
call enter program/ Strategic Planning / Staffing / Retention
A senior direct marketing customer service specialist with over 20 years in
all phases of managing client services. Created, implemented and managed
small and large call centers. Extensive background managing advertising
budgets for Television and Radio. Supervised departments in excess of 100
personnel for national and regional business in various industries.
EXPERIENCE
Bay View Law Group
Client Services Director
May 2010-Present
Turned a barely-functioning and barely-communicative Client Service
Department into an integral part of the business Selected Accomplishments:
. Recruited and trained employees to handle all incoming call from clients
inquiring about their accounts.
. Created and implemented department to handle nationwide face to face
meetings with prospective clients. Created scheduling, reporting and
processing needs to ensure ease of enrollment process.
. Improved existing CRM system for reporting purposes
. Forecasted calls for resource needs as well as marketing reports
. Created and implemented quality assurance department to meet and exceed
departmental goals in quality customer service.
Intelligent Beauty
Director of Call Center Operations (Implemented
offsite call center in 8 months)
May 2009 - April 2010
Recruited to help assess, develop and improve the customer service
department of 85 representatives. Responsibilities also included developing
the Outbound Department and to manage 3rd party vendors state side as well
as abroad.
Selected Accomplishments:
. Develop forecasting and reporting on marketing spends for radio and
television ads to executive board, upper management as well as the
marketing department. Included enhancing current CRM system to accommodate
reporting needs.
. Developing saved the sale department for all declined and/or cancelled
newly placed orders or auto ships. Resulting in savings of over 50,000.
. Redesign current quality assurance department to enhance training and
reporting.
Mary Dart 714-***-**** Page 2
New Motion Inc
Customer Service Director
November 2006 - April 2009
Recruited to develop, hire and train the Customer Service department for
mobile entertainment company. Developed and implemented training and set
Customer Service parameters based on individual campaigns. Selected
Accomplishments:
. Forecasting 2008 call volume based on marketing spend
. Taking call center to a 24/7 environment
. Developed reporting for Executive team for ongoing marketing strategies
to ensure optimum use of advertisement.
. Implemented IVR system to enhance the growing needs of the department to
include expanding existing systems which enabled department to receive
incoming phone calls as opposed to voice mail only.
. Created atmosphere of positive team work through training, contests and
building strong communication skills.
. Created yearly forecasting schedule to maintain and sustain best possible
use of daily login hours.
Window Rock Enterprises/Pinnacle Concepts
Customer Service Director/Call Center Director
January 2004 - October 2006
Recruited to lead turnaround initiative for failing Customer Response
Center operations. Improved performance and developed and implemented a
strategy to drive forward momentum and ensure department survival. Manage a
staff of 200 direct and indirect reports spanning all areas, including,
customer service, order fulfillment, direct mail, reporting
and database functions.
Selected Accomplishments:
. Directed and managed call center campaigns totaling $200 million in 2003-
2004.
. Expanded operations to accommodate growth in customer base by 54%.
Increased productivity from 68% to 93% by implementing company's first
workforce management software.
. Built customer retention department to recoup lost sales resulting in
$1.5 million
. Trained and mentored supervisors and managers in both sales and customer
service to obtain optimal company expectations
Gateway Learning Corporation (aka Hooked On Phonics)
Director of Customer Service
September 1990 - January 2004
Oversaw all functions within contact center, supervising 15 direct and 50
indirect reports. Boosted customer satisfaction ratings. Trained and
mentored customer service employees in fundamentals of service.
Selected Accomplishments:
. Recovered sales related totaling $5 million in 2 years.
. Developed system enhancements for manual procedures to compensate
for system shortfalls and/or operational issues.
. Assisted in the implementation of a new system including review and
selection of package, identification and specification of required
modifications, testing, training and development of procedures
manuals.
. Implemented procedures for handling employee performance reviews,
salary reviews, and employee training programs.
. Maintained positive and productive work force through periods of rapid
departmental growth from 3 employees to 65.