Carolynn M. Willey
*** *.*. **** ****** . HILLSBORO, OREGON 97124
*******@**********.** . 503-***-****
Objective
To use my extensive project, marketing and office management experience to
benefit a company or organization.
Executive Summary
Result oriented, goal-driven, marketing professional with over 20 years of
experience in brand development, marketing programs, office and project
management and sales. Excel in managing multiple project concurrently with
strong detail, problem solving and follow-through capabilities that drives
measurable results. Extensive background and experience in working with a
wide array of B2B and B2C clients ranging from Fortune 500 to sole
proprietors.
Career Highlights
. Proven experience in generating growth through effective client
relationship management resulting in 350% increase in revenue.
. Effectively led and managed printing and production project from
inception to completion for Nike Global Summit.
. Successfully completed and managed multi-company branding and identity
project for Health and Safety Institute, an industry leader in emergency
care training.
. Developed specialized printing program for worldwide company resulting in
a 150% profit margin and continual revenue growth of 50-75% per month for
over 6 years. Established system review program including P&L, order
processing and product management that was implemented in over 100
locations.
. Created and managed the complete and ongoing marketing campaign and
strategy, consisting of branding, online social marketing, email
campaigns and website management for Revance Therapeutics that has
resulted in a 200% growth in sales within 2 years.
PROFESSIONAL EXPERIENCE
Rain Agency, Inc., Portland, Oregon . 2006-2010
Account Director
Managed day-to-day client engagements and daily operations of company.
Developed agency proposals that aligned client goals and delivery
expectations. Created project schedules for all client projects. Prepared
project status reports. Served as primary liaison between clients and
staff in evaluating marketing creativity and maximizing the delivery of
final projects. Advised and consulted with clients on how to maximize
their ad campaigns to reduce expenses and increase ROI with effectiveness
for multiple clients.
. Developed internal systems and procedures (project tracking, status
reports, quality and creative review processes and defined team member
roles) for project management.
. Simultaneously managed 5-15 client accounts.
. Served as project management lead for multi-company branding project that
created five unique identities for different divisions of Health and
Safety Institute.
. Assisted bookkeeper with accounts payable and receivables.
OnScreen Technologies, Inc., Portland, Oregon . 2005-2007
Sales Project Manager / Office Manager
Implemented and administered office procedures and systems. Supported
corporate executives, human resources and company departments by creating
expense reports, research, managing vendor and facility service agreements
and organizing board meeting notes and financial documents.
. Organized and managed Salesforce.com containing more than 4,500 sales
leads.
. Worked with outside Agency to developed onsite corporate branding,
creating the overall look and feel and message for the company.
. Assisted in design and development of sales and marketing programs, tools
and collateral that was utilized across all sales channels.
. Managed processes and procedures (ordering forms, shipping, warranties
and quality control) for channel partners and distributors for sales and
customer support.
. Supported company bookkeeper and CFO with invoicing, accounts payable and
corporate business documentation.
Ford Graphics, Portland, Oregon . 2001-2005
Manager . Special Projects / Office / Customer Service
Collaborated with company executives to develop and implement company
operating, production, sales and marketing policies and procedures for the
Pacific Northwest Division. Delivered effective production processes,
account pricing and project estimates, coupled with offering solutions for
customer concerns and billing issues. Managed all aspects of Human
Resources for customer service, sales and accounting teams. Coordinated
special projects for internal company needs, customer's requests and
national programs.
. Led and developed a customer service program to support outside sales,
marketing and production management staff.
. Initiated and implemented entire billing audit procedures and system that
was implemented corporate wide.
. These processes and procedures resulted in a 300% growth in sales in a 3-
year period.
Kinko's, Beaverton, Oregon . 1991-2001
Office Manager and Corporate and National Accounts
Managed relationships with local and national clients and vendors.
Established bids and/or long-term pricing structures and agreements.
Supervised projects from initial inception for overall look and direction
to delivery. Functioned as client liaison for production and digital
services departments. Developed and implemented project management and
purchasing procedures. Managed cash control, accounts payable, billing, P &
L statements, inventory and supply.
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