Marketing Sales

YASMINA BOUBESS

*** * **** ******, *** *k, New York, NY 10022 646-***-**** ********@*****.***

Core Competencies

Noteworthy marketing experience in the food & beverage, hospitality, and fashion industries

Advertising – Branding – Client Relations – Marketing Research – Product Positioning & Differentiation

Pricing Strategies – Public Relations – Strategic Market Planning – Target Market Identification

Education

Concordia University: Montreal, Canada Expected June, 2011

Diploma in Public Relations

Lebanese American University (L.A.U): Beirut, Lebanon Graduated July, 2009

Bachelor of Science in Business Administration, with emphasis in Marketing

Relevant Coursework: Consumer Behavior, Marketing Research, Advanced Public Relations, Social Psychology, Advertising, Business

Communication, Managerial Finance, Financial & Cost Accounting, Business Law, Management Information Systems, Organizational

Behavior, and Management

Professional Experience

Marketing Intern: PepsiCo Lebanon: Beirut, Lebanon July –September, 2010

Completed an intensive marketing internship at one of the leading marketing departments in the food & beverages industry in Lebanon

and the Middle East. Assignments included activities relating to branding, advertising, marketing research, as well as administrative and

organizational tasks.

• Evaluated competitors’ branding and marketing strategies (promotions, advertising, and pricing)

• Supervised and gave a briefing on a sampling campaign

• Assisted with the launching of a new healthy snack product in Beirut

• Processed and evaluated sponsorship requests

• Helped with designing and analyzing Planograms for multiple points of sale

• Completed several tasks related to budgeting, invoicing, and ordering systems

Assistant to Partner: Jillian Lewis Inc.: New York, NY July – November, 2009

Completed diverse simultaneous assignments in a reputable Women’s fashion design firm focusing on quality boutique sales under tight

deadlines and was honored with invitation to join the designer and partner at the NASDAQ opening bell for NY Fashion Week.

Assignments included marketing, client relations, and administrative and organizational tasks.

• Researched & initiated dialogue with potential Fashion Week corporate sponsors for firm

• Assisted with wholesale sales at Showroom Seven during market week

• Accommodated private clients, following up on all aspects of their orders producing 100% client satisfaction

• Tracked transport of all samples for sales/PR fashion shows/ photo shoots, etc., to ensure that all merchandise arrived safely and

on time – 100% satisfaction

• Maintained designer calendar and scheduling of all appointments and interviews

• Assisted with the preparation of photo shoots for seasonal look books

• Worked backstage during Fashion Week, making sure every detail was attended to

Hospitality Industry Intern: Le Meridien/Commodore Hotel: Beirut, Lebanon October – December, 2007

• Took bookings in Reservation Department

• Inspected room cleanliness and amenities display according to the hotel’s standards

Languages, Computer Skills, and Activities

Languages: Fluent in Arabic, English, and French

Technology: Proficient in standard Microsoft Office applications, HTML, InDesign, and Adobe Photoshop

Activities: Traveling (Lived and worked on three continents), reading, and outdoor activities (hiking, walking, and swimming)

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