Manager Marketing

Audrey Whitfield MacKenzie

**** ******* ******* ( West Linn, Oregon 97068

503-***-**** ( ******.*.*********@*****.***

PRODUCT MANAGEMENT / BUSINESS DEVELOPMENT

Dynamic, savvy, product marketing professional with over 15 years

experience in strategic and product marketing positions focused on

development of new businesses and products. Developed and marketed software

and hardware products for Fortune 100, Fortune 1000, and start-up

companies.

. Innovative and creative product developer/manager with a proven track

record in managing products from conception to launch while driving

brand growth and improving sales.

. Experienced manager recognized for building strong vendor and client

relationships while leveraging excellent negotiating skills to achieve

brand success.

. Passionate business development specialist, skilled in impacting the

visibility, profitability, and performance of products/services

through orchestration of competitive market intelligence and product

positioning.

. Track record of developing highly successful campaigns within budget,

on schedule and surpassing corporate goals. Excellence in creating and

managing revenue streams.

Core Competencies

Product Development . Sourcing . Brand Development . Product Design and

Selection

Vendor Relations . Market Trends . Forecasting . Negotiation . Product

Placement . Business Development

Team Leadership . Strategic Analysis . Communications . Mentoring .

Territory Development

Account Management . Cross Functional Team Development & Management

Professional Experience

Website Developer

2005-Present

Refine marketing messages and "brand" profile, improve overall

functionality and consult. Use WordPress, MS FrontPage, Intuit's

SiteBuilder, and other proprietary tools. Have a good working knowledge of

XTML/HTML.

INTEL CORPORATION, Hillsboro, OR

1992-1998

Sr. Strategic Marketing Manager, Desktop Products Group [1995-1998]

Identify and develop new platform technology businesses utilizing reseller

and retail channels. Write new business plans and participate on product

development and acquisition teams to execute new business strategies. Led

the development of e-commerce solutions for the Boxed Processor channel.

Developed the overall strategy as well as the specific hardware and

software recommendations and then achieved buy-in within Intel and with

Intel customers. Developed and executed marketing programs for the

companies with which Intel invested.

Key Accomplishments:

. Initiated and participated in finalizing 4 deals with new industry

players primarily in the e-commerce solutions area, including

networking software vendors and application/website development

vendors.

. Winner of the 1997 divisional award for work on e-commerce initiatives

for small business.

Sr. Product Marketing Manager [1993-1994]

Conceptualized, planned, and launched business plan to allow personal

computers to communicate over wireless networks for Mobile Computing

Groups. Partnered with Nokia in development efforts. Cultivated

partnerships with Nokia, Cingular, Canadian Bell Co., and others to jointly

market the solution through their respective distribution channels. Managed

PR, and launch activities.

Key Accomplishment:

o Introduced cellular PCMCIA fax/modem card with proprietary software for

linking PC to cell phone directory.

Sr. Product Marketing Manager [1992-1993]

Assigned to Personal Computing Enhancement Division (PCED) to create a

business plan for launching Faxability product line. Managed the product

development engineering team. Collaborated with PR and marketing teams.

Key Accomplishment:

o Executed development of Faxability product; product along with

SatisFaxtion line received awards.

Audrey Whitfield MacKenzie

503-***-**** ( ******.*.*********@*****.*** ( Page 2

Director, Business Recruiting for Intel Corporation [1994-1995]

Championed a temporary assignment as Business Recruiter for all

departments, visiting business schools of top-tier universities nationwide

to locate and mine key talent for Intel finance, planning & logistics,

marketing and product development teams.

ADDITIONAL EXPERIENCE

CALERA RECOGNITION SYSTEMS, Sunnyvale, CA

Product Manager

o Directed WordScan and FaxGrabber line of Windows-based OCR software,

earning awards from PC Magazine, PC World, Byte, and many others after

product introduction.

o Generated 95% product margins versus the 35% margins on hardware

solutions that were in place at the time.

o Managed internationalization efforts of UK, French and German versions of

the WordScan line and managed introduction of products into European

market.

o Launched WordScan at CeBIT Faire in Hannover, Germany. Hired and managed

PR firm.

REGIS MCKENNA, INC./KPMG, Palo Alto, CA

Account Executive

o Developed marketing positioning and PR strategy for Apple, Lotus/IBM,

Computer Associates and several start-up tech companies. Launched new

products/initiatives from Apple, most notably the spinoff of Claris.

HOUGHTON MIFFLIN CO., Boston, MA

Product Marketing/Marketing Communications Manager

o Established marketing materials, PR, and advertising for array of

spelling, grammar, and language-based software sold to Microsoft, DEC,

HP, Matsushita, Canon and others.

o Launched, named and managed CorrecText Grammar Correction Program, an OEM

product used by Microsoft and other mainstream software and hardware

companies.

OTHER EXPERIENCE

Owner/Manager of rental property in Sunriver, OR: Conduct background

checks, screen prospective renters, book rental time periods, run

advertisements, process payables/receivables, ensure maintenance and manage

staff. Have achieved 90+% profit margin (against standard of 65%). Recently

hired to manage second property.

Project Leader for $500,000 church remodel: Hired and managed contractor

and subcontractors; negotiated agreements and managed communication with

church members and staff.

Contractor: Developed business plan for Strategy Custom Publishing, a

Tigard-based high-end magazine publisher working for HomeBuilders

Associations in Seattle, Portland, Redding, Sacramento, and other western

markets. Created sales and marketing approaches and managed initial sales

efforts, achieving revenue from newspapers including Salem Statesman

Journal. Built from scratch the company's URL.

Ghost Writer/Editor for The Managerial Mystique, by Abraham Zaleznick,

Kanosuke Matsushita Professor of Leadership at Harvard Business School

(copyright 1989, Harper & Row).

EDUCATION & TRAINING

BA, Bachelor of Arts: History; PRINCIPIA COLLEGE, Elsah, IL

Interior Design courses (Green Building/LEED Certification), PORTLAND ART

INSTITUTE, Portland, OR

Managing Corporate Communications (Harvard Business School, through

Houghton Mifflin)

C Programming (from divisional head of engineering at Houghton Mifflin)

Product Management (at Intel, from contract training company)

XTML/HTML Web Design (at New Horizons Training in Beaverton, OR, Intel)

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