Sales Account Executive
Resume:
STEVE RICE / 916-***-**** Page Two
STEVE RICE / 916-***-**** Page Two
Rocklin, CA 95765
**********@*****.***
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STEVE R ICE
SENIOR ACCOUNT MANAGER / MEDIA SALES
Savvy and top performing media sales professional with verifiable success in advancing sales growth, offering:
Dynamic Sales Talent Depth of Knowledge Vision and Inspiration
A RE AS OF E FFE CTI V E NE S S
Successful 23 year career and proven track record in radio sales; expertise in generating business
through agency, new direct, cross cluster, events and digital platform sales.
Keen eye for spotting and hiring high performing professionals and mentoring and training new
talent. Successfully mentored and trained new talent
Well versed in promoting creative radio advertising programs, solution based selling.
Strong relationship building skills and ability to cultivate alliances within industry. Strong solution
based presentations fully integrating advertisers with passionate core listeners
Strengths: High Energy Passionate Engaging Focused Empowering Driven
P RO FES S I ONAL E X P E RIE N CE
Sr. ACCOUNT EXECUTIVE, Entravision Communications Sacramento, CA. Sept. 2010 Present
ACCOUNT EXECUTIVE, CBS Radio Sacramento, CA. July 2009–Sept 2010. KHTK AM & KYMX FM
ACCOUNT EXECUTIVE, Entercom Denver,CO, January 2009 June 2009
• Procured over $75,000 in new business during first four months
• Increased “long form” programming revenue by over $15,000 a month
INTERNET MARKETING CONSULTANT, Reach Local, Inc. Greenwood Village, CO, March 2008 December2008
• Launching Denver Reach Local office. The largest local search engine advertising agency for small to medium
sized businesses.
Google Authorized Adwords reseller certificate
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ACCOUNT EXECUTIVE, Clear Channel Colorado, 630 KHOW/AM 760 KKZN, July 2007 March 2008
• Successfully maximized revenue potential on long form programming side of business
• Running at 125 150% of individual set budgets for two stations combined
STEVE RICE / 916-***-**** Page Two
• Successful with opt out “streaming audio” and online products
SENIOR ACCOUNT MANAGER, Clear Channel Sacramento, Newstalk 1530 KFBK/Talk 650 KSTE. Dec 2004 June 2007
• Garnered 2006 AM Salesperson of the Year honors
• Managed and generated combined revenue of 1.8 million with nearly $400,000 new business
• Sold 80% of San Francisco 49’ers inventory in 2005 2006 on KFBK
• Utilized experienced selling skills to create “must buy” relationships based on value with tough
demographics and media pricing efficiencies.
SENIOR ACCOUNT MANAGER, Univision Radio, Phoenix, AZ. March 2003 November 2004
Generated $1.3 million in annual revenues and consistently meet / exceed budget.
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Captured new business by communicating potential for high ROI based on explosive
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growth of Hispanic market.
Managed agency relationships as well as develop leads to land new direct business.
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Conceived and executed incentive programs to bring in additional sales and clients.
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ACCOUNT MANAGER, Clear Channel (KFYI AM 550 and XTRA Sports 910, Phoenix, AZ. Dec 1999 March
2003
Managed/ cultivated over $1 million in annual revenue; quickly became top performer out
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of team of 10 in solidifying new business.
Developed creative on air sponsorships and endorsement programs.
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Earned Clear Channel’s President’s’ Club Award for exemplary performance in 2003
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ACCOUNT EXECUTIVE, Susquehanna (KNBR AM 680/KTCT AM 1150) San Francisco, CA. Oct 1998 Nov
1999
• Contributed to Giant’s unprecedented baseball selling season and positioned station as #1 major
league baseball radio sales organization for the year.
Sold sports sponsorships for San Francisco Giants and Oakland Raiders football as well as
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Stanford and Golden State basketball.
• Generated annual revenues of $2.5 million; met / exceeded budget.
• Entrusted to manage the largest account at the station.
ACCOUNT EXECUTIVE, JACOR/Clear Channel (KSJO FM) San Jose, CA. Nov. 1996 October 1998
Surpassed expectations in meeting / exceeding goals; leader in new business development
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throughout tenure.
Grew station’s largest account.
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ACCOUNT MANAGER, Alliance Broadcasting (KYCY FM/Young Country), February 1994–October 1996
Contributed to 30% of local revenues during first year.
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•Sold creative direct programs and promotions as well as securing agency sales.
STEVE RICE / 916-***-**** Page Two
E DUCATI O NAL B ACKG RO UND / T RAI NI N G
Bachelor of Science in Communications, Oregon State University, Corvallis, OR
Professional Development:
CSS – Customer Focused Sales/ Global Sales / Clear Channel University Certificate/Solution Based Selling.
Google certified. Internet Marketing Consultant
Computer Skills: MS Word, Excel, PowerPoint, wireless and other media related software and research
platforms
REFERENCES AVAILABLE
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