Marketing Sales
Resume:
Hussain Shah
Blog: www.ChimeraReport.com
**** ******** **. 703-***-****
“Winning in B2B Marketing”
Fairfax, Virginia *******@*****.***
***** *******: @hshah79
Objective
The opportunity to utilize my expertise in all facets of marketing for ambitious technology companies in contributing
to the continued excellence associated with your organization.
Synopsis of Expertise
Innovation
Online Marketing Project Management • Harvesting analyst reports for lead gen.
• •
Search Engine Optimization Direct mail marketing • Google & Yahoo analytic expertise
• •
Paid Search Marketing (SEM) Multi channel campaigns • SharePoint portal development
• •
Social Media Optimization Tiered e mail campaigns • Building flash based interactive
• •
SEO site design & development Trade shows/webinars collateral
• • •
HTML, Javascript and MySQL Product go to market plans ROI centric approach to all projects
Software/SaaS Proficiencies
Writing/Design B2B Specific Marketing Skills
• All MS Office Products
• •
Marketing plans Lead gen/pipeline development
• Adobe Creative Suite 5
• •
Sites, blogs & flash animation Anticipating market forces to products
• CoralDRAW X3 & X4
• •
Email campaigns Portal design & management
• SharePoint Designer 2010
• •
Press releases & SMR’s Optimize nurture/drip campaigns
• Most mass email platforms
• •
Static sales collateral Developing alliance & analyst relations
• Salesforce & most CRM’s
• •
Technical concept illustrations Competitive kill sheets
• Drupal, Joomla & other
• •
SEO geared content CMS’s Enterprise SWOT analysis
Professional Experience
07/2009 –Present Corsec Security, Inc. Fairfax, VA
Marketing Director at an information security consultancy
Primary Responsibilities
• Responsible for all marketing activities at a professional
Major Accomplishments
service firm.
• •
Accountable for all tradeshow shows, from planning to Raised email marketing click
prospecting. thru to 3+% per month.
• •
Applied BusDev skills to initiate alliance development & Built & optimized paid search
nurturing. dynamic ads to 4+% CTR.
• •
Charged with lead generation, sales pipeline vitality, Lead on Bus Dev actions at all
engagement and scoping of the sales cycle. industry conferences.
• •
Accountable for all web campaigns from website, organic Wrote & managed targeted
search engine ranking to PPC conversions and link building white papers for vertical
campaigns. positions.
• Engaged analysts, press and partners in brand
enhancement projects.
12/2007 –01/2009 Fortisphere, Inc. Chantilly, VA
Marketing Programs Manager at a virtualization management solutions provider
Primary Responsibilities Major Accomplishments
• •
Responsible for business & competitive intelligence and Raised PPC conversions from
implementing analysis. 1% to average of 5 7% per
• month.
Owned all aspects of tradeshows, webinars, forums &
•
speaking opportunities. Optimized new media presence
• with SMRs, YouTube channel
Responsible for brand management & market alignment in
and interactive product tours.
all marketing activities, including online campaigns.
•
• Outperformed competitors in all
Charged with lead generation, sales pipeline vitality,
online medium with 1/3 or less
engagement and scoping of the sales cycle.
of their budgets.
• Engaged partners in webinars and other channel building
activities.
11/2006 – 12/2007 Chimera Consulting Fairfax, VA
Founder of a marketing consultancy for technology startups
Major Accomplishments
Primary Responsibilities • Repeatedly uncovered hidden
• market misalignment insights
Provided unique expertise and faster, less expensive project
with BCA reports in diverse
implementation, result oriented project management and in depth
verticals.
post project analysis.
•
• Created hi def graphics for trade
Strategy consulting included paid search planning, target site
show booths, including pop ups
research, in depth SEO audits & landing page optimization and
& modulars.
building assets for marketing “pull” campaigns.
•
• Created an interactive technical
Designed & managed CI consulting custom widgets to enhance
concept illustration for a text
processes and collect data points for analysis.
analytics company.
6/2005 – 11/2006 BioPay, a Pay by Touch Company Herndon, VA
Marketing Associate/Launch Coordinator at a biometric based payments company
Major Accomplishments
Primary Responsibilities • Managed all aspects of a 7 item
• Directed major retail merchant deployment campaigns for by 4 venue photo shoot.
biometric payment processes. • Took initiative for an intensive
• Devised mechanism and strategy for multi line resellers and go to print & broadcast PR campaign
market plans segmented by tiers. while launching Breadbox
• Stores.
Optimized online marketing campaigns and executed multi channel
•
viral programs. Launched 16 pilot locations in
• central Missouri in under 10
Accountable for cost per acquisition for biometric payment.
days.
• Responsibilities included collateral used by sales, at POS, as guides
and on the website.
06/2004 5/2005 Royal Service Realty Queens, NY
Marketing Lead at a multi line realty firm
Major Accomplishments
Primary Responsibilities • Planned and executed a six
• Responsible for all facets of the marketing function. series community forum on
• home ownership.
Targeted a complex B2C & B2B market in the New York City
•
metropolitan area via use of multiple marketing/pr vehicles. Led a guerilla PR campaign in
• the local media resulting in
Maintained full responsibility for acquiring positive coverage in
nearly 10% lead increase for the
local TV, print, radio and online mediums.
quarter.
8/1998 – 7/1999 Int’l Development Experience South & Central Asia
Field Project Assistant at Edhi NGO
Primary Responsibilities Major Accomplishments
• •
Worked as the man on the ground on various projects battling Executed a letter writing &
illiteracy, poverty, political volatility and inept governance. photo journal campaign to
• highlight the plight of refugees.
Coordinated distribution of medical and humanitarian supplies.
Education
01/2001 05/2004 George Mason University Fairfax, VA
Government and International Affairs
• U.S. Citizen & multi lingual
• Active member of American Marketing Association and AFCEA (multiple committee participation)
• References & work samples available upon request
Contact this candidate