Anne Igah
**** ******** ** ( Woodbridge, VA *****, 703-***-**** ( ****.***@*****.***
Profile
Highly motivated, detail-oriented team player with excellent track record
for achieving results in fast-paced environments. Responsive and reliable
self-starter able to coordinate, organize, and manage multiple tasks and
programs; Ability to thrive in a demanding environment requiring a high
degree of deadline-driven productivity, commitment, initiative and follow-
through. Excellent interpersonal skills to interface with co-workers,
management and clients. Effective written and verbal communication
Relevant knowledge includes
. Competitive Analysis
. Customer Relationship Management
. Strategic Marketing/Project Management Techniques
. Brand Management
. Marketing Research (Qualitative & Quantitative)
Education
Masters of Science, Marketing 2010 Johns Hopkins
University, Carey Business School
Bachelor of Arts, Business Management, 2006 Dublin Business School -
Dublin, Republic of Ireland
Marketing Project Experience
Strategic Marketing Analysis for Paper to Pearls to increase brand
awareness and revenue in North America: Collaborated with management of
Paper to Pearls for my Applied Research Project (thesis) to gain a
practical understanding of cause-related marketing and the importance of
giving a "voice" to people who have been traditionally marginalized from
full participation in their communities. Implemented project management
techniques along with qualitative and quantitative research techniques,
analyzed data and reported results and findings in order to produce
strategic recommendations to increase revenue and brand awareness in the
North American market by 96%.
Related Experience
Float Manager SunTrust Bank - Woodbridge, VA
Nov 2006 - current
Assess client needs and target products and services that best meet their
financial requirements. Identify cross-sell opportunities by generating
client appointments (referrals, networking, promotional activities) for
specialized bankers to pursue pipeline opportunities. Oversee the expansion
of specific accounts to establish client relationship. Prepare sales
brochures and in-branch displays to call public attention to the product
theme of the month. Key Accomplishments:
. Consistently achieved more than 33% of quota each month over the past
year.
. Increased branch acquisition and retention goals by utilizing CRM
system and promoting individualized marketing to acquire new
relationships and primary accounts.
. Promoted to the floating manager position at 13 local retail branches
in 2009 in recognition of leadership skills.
Sales Representative (Intern), Eircom Telecommunications - Dublin, Ireland
May 2006 - August 2006
Three months internship with Eircom to apply practical knowledge to the
telecommunication company. Communicated with both residential and
commercial prospects/existing customers to introduce updates to products
and services. Prioritized time to effectively implement strategic actions
to "win-back" business customers lost to competitors by measuring functions
that influenced customer retention. Key Accomplishments:
. Conducted competitive market analysis/leading indicators to increase
weekly customer retention and participation goal by 25%.
. Evaluated competitor products and making pricing recommendations.
Gathered comments from users for possible improvements and updates.
Additional Experience
Sales Advisor, Marks and Spencer - Dublin, Ireland
2005 - 2006
. Collaborated with visual merchandising team to ensure alignment with
M&S brand
Skills/Associations
Computer Skills: Microsoft Office Suite, SPSS, and basic Adobe
Photoshop.
Affiliations: JHU Marketing Club, AMA-Washington Chapter