Manager Sales
Resume:
Lisa Pycik Bitner
Mason, OH 45040
Home: 513-***-**** ********@***.*** Cell: 513-***-****
SUMMARY
Senior Financial / Operations Executive with record of success in exceeding
sales and operational goals in banking and retail industries. A strong
leader with demonstrated ability to achieve targeted goals through
strategic development of staff and policy, able to create results-focused
workplace in dynamic and competitive environment.
Areas of expertise
Financial Management Strategic Planning Sales Plan
Implementation
Operational Controls Control and Compliance Operations Management
Marketing / Account Loss Mitigation Cost Analysis /
Growth Reduction
EXPERIENCE
KROGER COMPANY, Cincinnati, OH 2009 - 2010
Senior Manager, Kroger Personal Finance
Managed the process to improve the credit card acquisition results and
responsible for all credit card merchandising across the corporate
divisions.
. Developed and implemented marketing strategies to acquire new credit card
accounts in-store, on-line and by direct mail.
. Created bi-annual in-store marketing event that increased new account
applications by 20%.
. Managed the "Invitation to Apply" program; analyzed the 30 million
customers in Kroger's loyalty database to identify those most likely to
be approved for the 1-2-3 Rewards MasterCard resulting in an application
approval rating of approximately 40%.
CITIZENS FINANCIAL GROUP, Providence, RI 2007 - 2009
Vice President of Finance, Kroger Personal Finance
Performed finance and accounting responsibilities for Kroger Personal
Finance, a joint venture between Kroger Company and the Royal Bank of
Scotland (the parent company of Citizens Financial Group).
. Analyzed the financial viability of new products being considered for
launch and determined how they would be reported on parent company's
general ledger.
. Served as liaison with both parent companies to communicate and determine
financial impact of new products.
. Facilitated all accounting and financial reporting associated with ATMs,
lending and insurance products (and other new products as launched),
including preparing annual profit plan and long term strategic business
plans to achieve companies' profit goals.
FIFTH THIRD BANCORP, Cincinnati, OH 2005 - 2007
Assistant Vice President and Finance Manager, Fifth Third Processing
Solutions
Hired to utilize credit / debit card experience and analytical skills to
improve the profitability of card portfolios.
. Designed and developed forecasting models for the credit card portfolio
revenue and expense lines which were implemented corporate wide.
. Performed competitive analysis / intelligence to monitor competitor
reactions to market changes.
. Analyzed the impact of economic changes on interest income, late fees,
bad debt and other profit and loss line items to understand the impact to
the Bancorp's profitability.
Lisa Pycik Bitner Page Two
MACY'S INC., Cincinnati, OH 1992 - 2005
Held officer / management positions with four separate subsidiaries,
several of them concurrently.
Chief Financial Officer, Axsys National Bank (a division of Macy's Inc.)
2002 - 2005
Owned and processed credit card receivables for the now defunct Fingerhut
(a subsidiary of Macy's Inc.)
. Generated and filed all required governmental reports to adhere to
regulatory requirements.
. Coordinated relationship with Office of the Comptroller of the Currency
(Bank Examiner) working with them as the bank went through liquidation.
Controller, FDS Bank (a division of Macy's Inc.) 1999 - 2005
Managed the accounting and financial reporting of the bank's performance to
the Macy's corporate office, Bank Board of Directors as well as the
required regulatory requirements set forth by the Office of Thrift
Supervision (Bank Examiner).
. Led conversion of FDS National Bank, a limited purpose credit card bank,
to a Federal Savings Association which allowed the bank to offer a larger
breadth of traditional banking products to customers.
. Performed third party contract management and negotiations.
. Initiated internet mortgage website to increase revenue to the bank by
offering more traditional banking products as required by the Federal
Savings Association charter.
. Coordinated relationship with Office of Thrift Supervision (Bank
Examiner) working with them to schedule audits, review customer
complaints and ensure the bank's compliance regulatory requirements.
Director of Finance 1999 - 2005
FACS Group / First Automated Systems, (both division's of Macy's Inc.)
Responsible for accounting and financial reporting on ancillary products
and insurance programs sold through Federated's credit card portfolio
customers; in addition to the long term strategic business plans for the
collections agency. Additionally, managed Visa credit card functions for
parent company.
. Participated in start up of internal Collection Agency which allowed the
company to reduce its external collection expense.
. Generated and filed all financial data for each state's licensing
agencies as legally required in all fifty states.
. Managed all Visa portfolio credit functions to maximize income and
minimize losses and grow the portfolio to over $700 million in
receivables.
Director, Financial Services, FACS Group (a division of Macy's Inc.)
1998 - 1999
Director, Third Party Merchant Services 1997 - 1998
FACS Group (a division of Macy's Inc.)
Manager, Risk Management, FACS Group, (a division of Macy's Inc.) 1996 -
1997
Manager, Internal Audit, FDS National Bank (a division of Macy's Inc.)
1994 - 1996
Senior Auditor, Macy's Inc. - Corporate Office 1994
Auditor, Macy's Inc. - Corporate Office 1992 - 1994
Staff Accountant, Macy's Inc. - Corporate Office 1992
EDUCATION
MBA, Masters of Business Administration, Xavier University, Cincinnati, OH
BBA, Bachelor of Business Administration, Saint Mary's College, Notre Dame,
IN
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