Project Manager Sales

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Joanna Leaf

*** ****** ****** #***

Bradley Beach, NJ 07720

**********@*****.***

Cell: 732-***-****

Technical Skills

Proficient in numerous media software systems including but not limited to:

MSA's Gabriel, @ Media EDI Solutions, Stewardship and Post Buy, Harris's

OSi-Traffic, Encoda's Columbine, Novar's CCMS, Invision's DealMaker,

Enterprise BMS, FOX's PACE, ABC's OTV, NTVS and SAR, MTVN's Plan-It,

Transit, Winsales, Evolve, Forecast, ClearQuest, IPM. Proficient in Windows

and MAC. Microsoft Office: Word, Excel, Access, Outlook, PowerPoint,

Project, IFS and Citrix.

Professional Skills

Dedicated executive with over 15 years experience in media from all

perspectives -- user, manager and analyst. Possessing a strong work ethic

and proven ability in rapidly build lasting client relationships. Effective

communicator displaying a high degree of maturity and integrity with

customers, vendors and team members. Enthusiastic with a helpful, customer-

oriented approach to business, adaptable and enjoys new challenges. High

energy, focused, tenacious professional exceeding client expectations,

proven ability to identify client needs, make recommendations and implement

effective solutions.

Work Experience

Senior Account Manager . Management Science Associates, Inc, New York, NY

6/08 - 3/10

. Primary point of contact among all departments within the MSA Media

organization and the clients relating to all matters beyond day-to-day

operations including all IT issues and solutions with intent of up-

selling. Listened to and resolved clients needs, concerns and issues

while maintaining/nurturing overall client/MSA relationships. Up-

selling existing clients on sales software products, enhancements and

consulting services averaging $8 million per year over two years.

Total 2008 client gross ad sales in excess of $12 billion dollars.

. Account Manager for six of MSA's nine Media clients: A&E Networks,

Lifetime Networks, NFL Network, Oxygen, NBC Universal and Rainbow

Media/Cablevision. Back-up on remaining three (MTVN, Discovery and

DirecTV) when needed.

. Served as escalation point for IT customer support and/or implementation

issues by working with all MSA Media departments (DBA, BA, QA, Dev, SI,

Stewardship, @Media, Finance, PM) in internal status, management,

development, estimating and project planning meetings to ensure the

clients' needs were being addressed and managed MSA's response(s).

. Built and maintained good client relationships with the many diverse

constituencies within the account base, particularly Executive Business

Management & Information Systems contacts by phone, email, on-site visits

and entertainment.

. Engaged clients in discussions related to strategic business initiatives

and ventures. Compiled client business practices and input to develop

design specifications. Pursued development opportunities within the

client organization, including customization to meet network's specific

needs, sales, training, consulting services, new opportunities and more.

. Created and presented proposals of product overview and demonstrations

for services, custom features and enhancements and solicited feedback in

regards to product direction.

. Negotiated & coordinated implementation with third-party vendors on

behalf of clients when required.

. Maintained client issue/enhancement lists, provided status updates in

weekly meetings with each client.

. Facilitated client discussions and provided cost estimates for potential

services and products.

. Reviewed release notes of new features and how they would affect the

overall workflow per client-specific business processes.

. Responsible for gathering and analysis of information from users to

determine roadmap timeline.

. Conducted internal meetings with MSA management and staff for updates on

clients' business direction, issues and concerns.

. Negotiated mutually beneficial agreements/contracts with clients. Created

Statements of Work and contract amendments.

. Managed the billing process, approved all invoices and employee time,

resolved all financial and invoice questions/issues.

. Assisted in business development activities outside of immediate client

responsibilities including responding to Request For Proposals, created &

gave presentations, provided research for ROI and other business

justification scenarios.

. Point person and owner of RFPs. Led teams of executives (Developers,

Business Analysts, System Integration, Quality Assurance, Sales, etc.) in

the preparation of numerous Requests for Proposals from potential clients

as well as the process of presentations, closing of sale and project

roadmap.

. Member of Product Planning Team and New Systems Development Team for 2nd

Generation (G2G) product -- specifically in the areas of deal

maintenance, selling titles, rate cards, secondary events scheduling,

inventory management and reports.

Media Consultant / Project Manager . Edge Technology Services, New York,

NY 8/05 - 5/08

. Project Manager MTV Networks - 9/07-5/08: MTVN Sales System

Training/Quality Assurance Team

. Primary Media Consultant ABC O&O's - 12/06-4/07: WPVI Philadelphia;

4/07-9/07: WABC New York

. Primary Media Consultant / Project Manager FOX Cable Networks - Phase

1: 8/05-6/06; Phase 2: 6/06-12/06

. Consulted within the television broadcast industry on both the cable

network and local station level.

. Set priorities simultaneously for multiple projects, in numerous

departments and for all levels of users. Provided subject matter

expertise to FOX Sports and FOX Cable Networks, ABC O&O's and MTV

Networks on sales, traffic, planning and finance.

. Worked on team preparedness, scheduled rollouts and network conversions,

implementation assistance and enhancement projects.

. QA testing of front-end applications. Wrote and executed QA scripts and

test-case scenarios within all areas of media - rate card, proposals,

selling titles, deal planning, deal maintenance, reports, billing and

invoicing. End-to-end, integration and regression testing. Reviewed and

documented workflow processes, conducted formal usability studies and

analyzed actual vs. expected results.

. Evaluated issues for future releases and ensured user requirements were

met. Documented and prioritized system gaps, recommended and presented

changes in process and system improvements for stages of implementation.

Managed multiple advertiser and agency database merge projects.

. Member of numerous QA Testing Groups -- responsible for testing all sales

software applications relating to Media.

Traffic Manager . WPXN31 Paxson Communications (now ION Media), New York,

NY 10/02 - 8/05

. Daily inventory management and spot manipulation to achieve maximum

revenue potential.

. Entered sales contracts, assigned long form and commercial spot copy,

built and finalized broadcast logs, reconciliation, verification,

preemptions and makegoods.

. Trained and supervised three assistants. Oversaw Master Control Operators

as related to traffic.

. Produced weekly and potential revenue reports. Worked with local sales

manager in rate card analysis.

. Reported directly to SVP of Sales and Marketing.

Manager, National Sales Planning . CTN Media (now College TV,) New York, NY

1/00 - 10/02

. Liaison between the Marketing, Research, Programming, Operations and

Traffic departments, as well as clients and agencies.

. Trained and supervised six planners and sales assistants while assisting

the Traffic Department with building of broadcast logs, reconciliation,

verification, makegoods and billing.

. Created and revised ad sales proposals, reports, sales planning and sales

revenue reports, managed commercial inventory, and advertiser pacing

reports.

. Reported directly to the President/CEO.

Traffic Manager . Cable Scope Inc., New York, NY

5/99 - 1/00

. Short-term project to create the Traffic Department, including new hires,

policies and procedures.

. Trained and supervised four junior buyers in the gathering/maintaining of

all traffic-related information for over 3,300 cable systems nationally

for execution of local spot cable buys.

. Verified receipt of tapes and instructions. Interpreted rotation

instructions from client to cable systems.

. Troubleshooted all problems related to getting commercials on air.

Traffic & Continuity Manager . TCI Media Services (now Comcast), Miami

Lakes, FL 5/94 - 4/99

. Created and oversaw the Department of Continuity. Tracking and

documentation the process of all commercial spots between the departments

of Advertising Sales, Production and Traffic through to Commercial

Insertion.

. Entered sales contracts and billing for eighteen AE's to air on seven

cable systems, each with sixteen national networks. Scheduled and

verified commercial airings for monthly billing.

. Ensurance of timely delivery from agencies, clients and in-house

production. Viewed all spots for air quality.

Education

. Barry University, Miami Shores, FL 1/93-5/94

Major: Broadcast

Communications

. State University of New York, College at New Paltz, New Paltz, NY 9/88-

5/92 Major: Communications

*References Available Upon Request*

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