Sandra C. Cerda
Ontario, CA 91762
909-***-**** home 951-***-**** cell
**********@***.***
OBJECTIVE
To use my 20+ years of sales and management experience in fast-paced, multitasking environments.
SELECTED PROFESSIONAL EXPERIENCE
H ARDWARE RESOURCES, Ontario CA 2010 - Nov. 2010
Inside Sales Representative
- Supported outside sales reps in a paired environment while driving sales and working to gain market share
t hrough telephone sales.
- Managed and helped maintain relationships with existing accounts.
- Met monthly goals above 10%.
- Successfully fil tered and qualified prospects in order to build pipeline to ensure goals were met.
- Developed and uncovered qualified prospects for assigned ter ri tories.
- Responsible for multiple accounts in a specified size ter r i tory including managing total sales and customer
satisfaction.
- E xhibited insight knowledge by selling company as a solution to business needs.
- Focused on building relationships and raising visibili ty at the executive level in each of the key accounts.
BERTOLIN I INC, Chino, CA 08/07 – 01/09
Sales Representative/Hospitality Division
- Fully supported a staff of 25 sales agents throughout the country.
- Cold-called corporate CEOs, hotel management companies, city and convention officials and design firms.
- Responsible for administration of production scheduling, sales orders and order completion.
- Distributed agent’s commission.
FONTANA CHAMBER OF COMMERCE, Fontana, CA 03/07 – 08/07
E vent Coordinator
- Delicately balanced and multi- tasked several key projects at once.
- Coordinated with Membership Development Manager on sponsorships, printed materials, press releases and
mailings.
- Worked with each committee and helped implement strategies to achieve their goals while remaining within
budgetary constraints.
- Coordinated Ambassadors and other volunteers for outreach and communications projects.
- Attended functions and participated in chamber programs and events.
H OME IMPROVEMENT KING, North Hills, CA 06/04 – 03/07
Outside Sales Representative
- Made presentations to potential clients.
- Coordinated and assisted clients with product knowledge in total home remodeling.
- Successfully exceeded yearly goals.
- Attended trade shows and made presentations at local and national venues.
- Helped in the development and training of new employees.
BUCKBOARD CATERING, Upland, CA 11/01 - 06/04
Sales/Event Coordinator
- Developed new clients for arranged meeting space and catering for all corporate events.
- Cold called and made presentations to all potential clients.
- Maintained strong relationships with assigned clients and accounts.
- Successfully met and exceeded yearly budgeted revenues utilizing cross sales process.
- Coordinated with all necessary departments in strategizing to meet event specifications.
A MERICAN GOLF CORPORATION, San Bernardino, CA 05/01 – 10/01
Food and Beverage Manager
- Supervised a staff of 25 people in the banquet, kitchen, snack bar and catering departments.
- Oversaw all events including golf tournaments.
- Prepared weekly budgets and reports, food and beverage inventory, scheduling and labor worksheets and cost of
sales analysis.
- Implemented company standard of operations and employee incentive programs.
NORDSTROM, Montclair, CA 11/96 – 05/01
Men’s Furnishings Sales/Floor Management
- Created, managed and participated in pre-show marketing campaigns utilizing direct mail, collateral and on site
p romotions.
- Increased company revenue, exceeding goals and established presence in highly competitive marketplace.
- Acted as liaison for buyers and vendors for company implementation of product.
QUALIF ICATIONS
- 20 years of management and sales experience in fast-paced, multi- tasking environments.
- Solid background in development and implementation of goals, objectives, strategies and plans for operations.
- A proven motivator, skilled in encouraging others and developing rapport.
- Persuasive communicator with well-developed presentation and negotiation skills.
- I n- depth knowledge of sales industry with emphasis on building customer and distributor relationships.
- Ability to develop new business by expanding presence in additional markets and creating brand identity and
u tilizing targeted
marketing campaigns.