Manager Marketing
Resume:
Ian K. Luker
Austin, TX 78752
***.********.*****@*****.***
EDUCATION
B. A. Broadcast Communications, University of North Texas
Denton, Texas
EMPLOYMENT HISTORY
12/06-05/11 Program Manager of the Camel Engagement Program, BFG
Communications, San Antonio, Texas
. Maintain relationships with over 250 bars, nightclubs, and
retail venues in San Antonio, Live Oak, Schertz, New
Braunfels, Kerrville, and Fredericksburg.
. Responsible for expanding the breadth of the program through
the addition of new bars, nightclubs, and retail through new
initiatives, on a quarterly basis.
. Hire, train, and manage in-market staff of part-time Field
Agents who expand brand awareness through one-to-one
interaction and sampling of Camel products to adult tobacco
consumers in the bars and nightclubs of the cities listed
above. Currently, there are 23 Field Agents on staff.
. Personally conduct one-to-one interactions with adult tobacco
consumers, during weekly bar, nightclub, and retail visits.
. Responsible for the weekly submission of the following: part-
time Field Agent payroll and schedules, product and asset
inventory, product orders, consumer feedback, on-line data
entry of premium stock distribution breakdown, and a recap
outlining goals versus actual results to the Operations
Manager.
4/04-12/06 Team Manager, GMR Marketing, Dallas, Texas
. Contracted new venues that met client and tobacco-marketing
guidelines.
. Maintained relationships with over 90 bars and nightclubs in
Dallas, Addison, Denton, Arlington, Mesquite, and Fort Worth.
. Staffed and managed weekly venue visits to execute Name
Generation and consumer engagement activities.
. Engaged consumers in contracted bars and nightclubs and
stayed within tobacco-marketing guidelines.
. Managed and coordinated brand building and name generation
events.
. Played a key role in promoting new product launches in
contracted bars and nightclubs.
. Other responsibilities: scouted, hired, and trained in-market
staff; weekly inventory of premium stock; submission of in-
market staff payroll; daily company vehicle up-keep/
cleaning; and monthly expense and budget reports.
3/02-3/04 Promotions Coordinator/ Manager, Euro RSCG Impact, Dallas,
Texas
. Managed and coordinated staff for promotional tours for the
following clients: Con-Agra Foods, Kraft, Nextel, Frank's Red
Hot Hot Sauce, and MTV.
. Events included: tradeshows, sporting events, concerts,
parades, and strategically conducted guerilla marketing, when
necessary.
. Responsibilities: maintenance of promotion vehicles and
equipment, regulation of premium stock and budget, conducted
and presented reports on the efficiency and effectiveness of
the various programs.
1/01-2/02 Promotions Coordinator/ Manager, National Tour, Inc. USA
. Traveled the country to coordinate and manage promotional
events for the following clients: Royal Caribbean Cruise
Lines, KOBALT Tools, Sony, and Sharpie.
. Responsibilities included: event photography; set up,
execution, and teardown; event recaps; monthly submission of
budget and expense reports.
6/97-8/00 Wine Steward, Magic Mike's Wine and Cigar Shoppe, Dallas,
Texas
. Coordinated promotional events of various wines and cigars,
on a contract/ seasonal basis.
. Managed store, staff, and product
. Budgeted and purchased weekly stock of wines and cigars.
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