Sales Marketing

James Peacock

**** *** ******* **** . ********* . PA . 15931

Cell: 814-***-****

E-mail Address: ***********@*****.***

OBJECTIVE

National Marketing, Sales & Media Executive with more than fifteen years of

experience seeking to secure a position with a market leader that offers a

challenging career opportunity, promotes and compensates according to

achievement and performance, and provides a stable and secure working

environment.

QUALIFICATION SUMMARY

. Proven ability to quickly understand the competitive situation and

needs of the market, and then define and execute a marketing strategy

that increases growth and enhances profitability.

. Successful ability to formulate realistic marketing strategies and

business plans.

. Proven ability to develop forecasts and media buys while consistently

managing key account relationships and large-scale projects.

. Extensive experience in marketing management, product management,

current business and new business development, relationship building,

consultative selling, product marketing, brand identity and

positioning, and driving new sales expansion.

. Strong background in digital/internet solutions such as website

development and design from initial stages through to completion and

management and maintenance.

. Thorough background in IT solutions, digital and internet marketing

such as website development, SEO, SEM, online advertising, social

media optimization, web analytics and email marketing with cutting

edge technologies.

. An effective communicator at all levels within an organization and

diversifications with proven leadership and strong team building

skills.

. Assertive, accomplished, highly energetic, self-motivated, forward

thinking, problem-solver, analytical, team player, creative and

dependable with a do-what-it-takes attitude.

PROFESSIONAL EXPERIENCE

SOUTHERN ALLEGHENIES ADVERTISING, INC. 1995 - 2009 & 2010 - Present

Vice-President of Sales, Marketing & Internet Media

. Primary duties focus on developing companies' formal marketing plans

and working closely with senior executives and diverse business

clientele to develop viable marketing and business development

strategies.

. Responsible for account management of over 100 clients. Initiated and

managed digital marketing, e-commerce, advertising, email newsletters,

direct mail campaigns, creative materials, and news releases.

. Efficiently forecasted sales, formulated and implemented sales goals

and self-designed sales incentives and analyzed results for multiple

companies.

. Coordinated exhibits and participation at association meetings, events

and trade shows, meeting with current and prospective clients, and all

other sales and marketing functions.

. Developed creative brand recognition strategies through fund-raising,

social events and other viable marketing venues.

. Responsible for conducting market research and analysis of

products/brands, negotiating pricing, new product launch, and sales

and marketing communication projects within diverse demographics.

. Develop and maintain all departmental budgets and project expenses and

income.

. Responsible for grant writing and oversight of government funding.

. Designed, built, and manage the company website and layout and website

protection while allowing outside sales staff to remotely connect.

Implemented and managed an e-commerce interface with current website.

Developed and implemented a server backup ensuring protection of all

business related materials/documents.

. Managed internet social media, search engine optimization and

marketing tools.

. Ensured production schedules were met and artwork guidelines met or

exceeded standards.

. Managed, trained and supervised account managers, junior account

executives, sales and marketing team, independent contractors,

accounting/book-keeping, IT department, art department and production

department.

FASTHockey.com and VBK Sportsviewer August 2010 - December 2010

Account Manager

. Setup and managed live and on-demand internet streaming of pro, semi-

pro, amateur, collegiate and youth hockey games.

. Became the sole account manager and company representative for all

accounts throughout the United States and Canada.

. Assisted NHL scouts, NCAA and amateur coaches and recruiters to make

available game footage for up and coming hockey talent.

. Partnered with National Governing Bodies, including USA Hockey, Hockey

Canada and the ACHA. Served as company representative for several NCAA

college athletic conferences, a majority of junior hockey leagues in

the USA and a growing array of junior hockey teams in Canada, prep

schools, and youth hockey teams.

. Setup individual player profiles, statistics, game clips, etc. to be

sent to scouts and recruiters.

. Coordinated equipment delivery, setup, training and proper usage for

all teams.

. Monitored dozens of games simultaneously through an internet gateway

portal to ensure audio and video equipment were being used properly

and accurately.

. Directed technical department in resolving issues and trouble shooting

of any streaming difficulties.

. Key member of the programming, testing and development team.

NEW YORK STATE POLICE 1996-1998

Trooper

. Prevented crime and enforced the law.

. Protected people and property.

. Prevented and detected crime and other violations of law, pursued

criminal investigations and arrested criminals (200+ investigations).

. Provided order control and security in all types of natural and man-

made tragedies (Responded to 4 statewide emergencies, 1 with physical

engagement).

. Reduced deaths, injuries and property damage caused by motor vehicle

accidents through vehicle and traffic enforcement and education (300+

investigations, dozens of lectures).

. Committed to giving emergency medical treatment to the injured (EMT,

First Responder certified).

. Provided assistance to all in need and protected citizens and their

property from harm.

. Promoted peace and order.

. Presented safety and security for individuals and groups of citizens

in the furtherance of their rights, duties and responsibilities.

U.S. COAST GUARD 1990-1994

BM-2, Active Duty

. U.S. Boarding Officer and Federal Law Enforcement Instructor.

. Officer of the Day - in charge of station, facilities, personnel and

operations.

. Coxswain - in charge of boat, crew and missions.

. Weapons Officer - responsible for the accountability and maintenance

of all weapons and ammunition.

. Emergency Medical Technician.

EDUCATION

Saint Francis University - Loretto, PA 2000

. Bachelor of Science, Criminal Justice, concentration in Business

Administration & Pre-Law, GPA: 3.54

. Activities: Dean's List, Who's Who Among College Students, Pre-Law

Club, High School Student Debate Delegate, Mock Presidential National

Convention Delegate.

New York State Police Academy - Albany, NY 1996

. Graduate

. 26 weeks of resident training in one of the most comprehensive law

enforcement recruit training programs in the country. Designed to

provide academic foundation, physical fitness and technical skills

necessary to perform complex, varied police duties with

professionalism and excellence.

ADDITIONAL PROFESSIONAL SKILLS & ACCOMPLISHMENTS

. Complete knowledge of Microsoft Office: Word, Excel, Access,

PowerPoint, Publisher, Visio and Outlook.

. Proficient with operating systems: Windows 7, Windows XP, Windows

Vista and MS DOS.

. Working knowledge and experience in Corel Draw, Corel DraWings,

Illustrator, Photoshop, Dreamweaver, Web Studio.

. Skilled in accounting procedures and office management principles.

. Increased sales in prior year by over 45%.

. Consistently increased new client sales annually by $95,000; a 50%

increase; substantially expanding the client base.

. Increased retention of existing client sales annually by $125,000;

client retention rate increased by 85%.

. Continuously exceeded sales quota of 5% over previous quarter by 20-

25%; setting company records.

. Increased annual gross profits by 30%.

. Reduced company spending by $22,500 annually by streamlining

production processes, reduced outsourcing, and researched and obtained

better sources of purchase points.

. Improved website traffic by establishing e-mail marketing plans; an

average increase of 9,000 hits per month and increased internet sales

by $30,000 per year.

. Implemented and managed e-commerce interfaces with companies'

websites, one of which increased web traffic an average of 4,500 hits

per month.

. Researched, drafted and secured a federal grant for IT advancement

saving the company several thousands of dollars and allowed the

company to sell nationally.

PROFESSIONAL ASSOCIATIONS

. Advertising and Specialty Institute Member since 1995

. U.S. Chamber of Commerce Member since 2004

. Pennsylvania Chamber of Commerce Member since 2003

. Blair County Chamber of Commerce since 2004

. Greater Johnstown Cambria County Chamber of Commerce Member since 1998

. Charlotte Chamber of Commerce Member since 2002

. Johnstown Business Networking Member since 2004

REFERENCES AVAILABLE UPON REQUEST

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