Account Executive Project Management

Michelle T. Sobarnia

**** *. ***** ***, *** * – Oak Park, IL 60304 • P: 312-***-**** • *****************@*******.***

ADVERTISING ACCOUNT / PROJECT MANAGEMENT PROFESSIONAL

Qualifications:

• Extensive integrated advertising and marketing experience in agency setting.

• Interactive experience where oversaw the development of major web sites during all

stages, from strategic development to execution and maintenance.

• Managed loyalty programs for Hallmark and Kraft.

• Executed print and direct campaigns for Marquette University, Kraft, Hallmark, Circuit City,

Stonefire Pizza Company and three hospital systems.

• Experience with a variety of media such as TV to radio, employee communications to

print, collateral to outdoor, direct marketing to digital and interactive.

• Supervised internal account staff and creative teams up to 10+ professionals along with

external vendors for various projects.

• Managed integrated brand re launch with consumer, associate and corporate campaign

which included event management on every level.

Experience:

SolutionSet • Chicago, IL • Senior Account Manager • 2010 2011

• Managed day to day account responsibilities for American Express B2B client.

Responsible for coordinating and execution of billing for $1M account.

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Provided leadership for the development of direct mail and web site development.

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Helped manage brand development for new business unit.

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THRESHOLDS • Chicago, IL • Community Support Specialist • 2009 2010

• Acted as social worker and case worker for people with severe mental illness.

Provided budgetary counseling and vocational services.

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Helped members secure housing and develop a day to day plan for healthy living.

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Worked as a team approach for services.

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DRAFTFCB • Chicago, IL • Freelance Account Management • 2008

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Michelle T. Sobarnia

1018 S. Maple Ave, Flr 2 – Oak Park, IL 60304 • P: 312-***-**** • *****************@*******.***

ADVERTISING ACCOUNT / PROJECT MANAGEMENT PROFESSIONAL

Supervised Assistant Account Executive’s work and provided support.

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• Launched a 4 market aggressive test for Qwest. Responsibilities included

conception to completion for integrated executions, TV, radio, OOH and FSI and

digital. Budget was $1.7 million.

ZIZZO Group • Milwaukee, WI • Account/Project Management • 2006 2008

• Coached two direct reports at a 25 person ad agency.

• Ran Columbia St. Mary's, Park Nicollet and University of Toledo Medical Center

integrated healthcare campaigns which included TV, print ads, web development and

management and banner development. Annual budgets were $500,000.

• Coordinated event planning for StoneFire Pizza Company. Hannah Montana event

yielded double projected sales.

• Implemented a print campaign for Marquette University Men’s Basketball.

• Developed collateral and planned events for the Boys and Girls Club and Milwaukee

Youth Symphony Orchestra. Attendance increased 25% from the year prior.

Laughlin Constable • Milwaukee, WI • Account Supervisor • 2005 2006

Counseled an account executive in an 80 person ad agency.

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Maintained third party vendor relationship.

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Served as the sole account lead on the FirestoneCompleteAutoCare.com account.

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Interactive experience focusing on web and banner development.

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Designed and launched the Firestone Complete Auto Care web site.

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Deliverables on time and on budget.

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Executed e mail campaigns for retail programs.

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Arc WW/Frankel/iLeo • Chicago, IL • Sr Account Executive • 2003 2005

• Launched the new product line for Hallmark and tested in market. Created and

implemented marketing plans for individual retailers including direct mail, ROP, overwraps

and FSIs. Partnered with brand agency on integrated marketing.

• Managed third party vendor relationship.

• Oversaw VERBnow.com web site from inception to completion. Experience included

banner development, integrated marketing, event planning, direct mail, ROP and FSIs.

Established an on line reporting plan. Executed banner campaigns and produced ROI

analysis.

FCB Direct/FCBi • Chicago, IL • Account Executive • 1999 2003

Expedited direct marketing relationship program and handled intranet for Kraft

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Foods. Intranet became tool for both internal team and external vendors.

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Michelle T. Sobarnia

1018 S. Maple Ave, Flr 2 – Oak Park, IL 60304 • P: 312-***-**** • *****************@*******.***

ADVERTISING ACCOUNT / PROJECT MANAGEMENT PROFESSIONAL

Led internal brand launch events including premium and direct mail development

•

and production, budget development and event coordination for Circuit City. Budget was

$1M+.

Assisted in creative development and placement for integrated brand campaign

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including television, radio, billboard, bus wrap and interactive advertising.

Responsible for overall budget maintenance, competitive tracking and client

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relationship management.

Educational Background:

MARQUETTE UNIVERSITY • Milwaukee, WI • Bachelor of Arts Advertising, Minor in Marketing

Major Clients:

Kraft, Hallmark, Circuit City, American Express, FirestoneCompleteAutoCare.com, Qwest,

Marquette University, VERB, Stonefire Pizza Company, Industrial Coatings Group,

Nazdar Inks, Heller Financial, Associated Bank, Park Nicollet Hospital,

Columbia St. Mary’s Hospital, University of Toledo Medical Center,

Boys and Girls Club of Milwaukee, Milwaukee Youth Symphony Orchestra

Volunteer Experience:

• National Alliance for the Mentally Ill (NAMI) and Depression and Bipolar Support Alliance

(DBSA) mental health group leaders

• 2 years WARMLINE volunteer counselor (Milwaukee, WI) – a helpline designed for

those with mental health disorders.

• Kenneth Young Mental Health Services PSR counselor and friendship counselors.

• 5+ years – Volunteering for various fitness races sponsored by area causes.

• Marquette University Career Counselor for grad and undergraduates.

• Board member, Marquette University College of Communications Alumni Society.

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