Sales Marketing

Cross-functional Business and IT Executive with exceptional background in

building and implementing processes that allow for peak operations across

multiple departments and divisions. Demonstrated Global strategic planning,

product development, team leadership and budgeting. History of aligning IT

Services with Business goals and initiatives. Proven ability to optimize

efficiency through systems integration, migration, systems standardization,

cost and time management, and process refinement.

Core competencies include:

IT/Web Project Management CMS Content Management Development

Managing Global Web SharePoint MOSS 2010, RedDot

Solutions 3yrs CMS 3yrs

eCommerce Application Development SEO, Email Marketing, Social Media

ASP, JavaScript, (JQuery-2 yrs) Google & Omniture

(C#-1yr 9yrs Analytics 7yrs

Network Systems Administration Database Design & Development

F5 Load Balancing, DNS, TCP/IP, IIS7, ASP to SQLDB Scripting (ADO,

SAN 7yrs ADO.net 9yrs

D&M Holdings, Mahwah, NJ 20007 - 03/11

www.usa.denon.com, www.bostonacoustics.com, www.mcintoshlabs.com,

www.us.marantz.com, www.denondj.com

The D&M companies represent top brands in the premium home theater and

audio/video consumer and professional markets. The D&M brands include

Denon, Marantz, McIntosh, Boston Acoustics, Snell Acoustics, D&M

Professional, Denon DJ, Allen & Heath, Calrec, and Escient.

North American Web Application Manager

Acknowledged as exceptional in ability to translate business needs into

functional specifications and execute on schedule and within budget.

Expert at managing the delivery of Internet/digital solutions and

communicating benefits of the digital initiatives to non-technical users.

Interfaced regularly with technology development managers on all projects

and content destined for forward facing web sites.

Management of Global CMS Deployment

. Managed international team of business leaders and outsourced

technical staff to redesign multiple global sites including the re-

launch of Denon Marantz, Boston Acoustics, McIntosh Labs, and Denon DJ

websites.

. Created a governance policy to perform business validation of

development and QA web production work and validate all web content to

go live.

. Worked with global marketing teams to standardize upon a globally

branded online presence.

. Led IT in building infrastructure to support SharePoint MOSS 2010

global sites and served as a liaison between external vendors and

various business leaders.

. Managed the roll out of Denon 100 year anniversary site, collaborated

with marketing teams to coordinate print and web initiatives.

. Worked with IT to consolidate and centralize data servers across the

globe that resulted in dramatic cost savings and increase efficiency

and redundancy of data.

. Project managed design, construction, and operation of new D&M Direct

e-commerce website.

. Managed development of Denon e-commerce micro-site, resulting in

online sales increase of over 500%.

. Coordinated global rollout of Omniture website statistics.

. Standardized North American CMS and e-commerce platforms.

. In-sourced external projects resulting in savings in excess of $100K /

year.

eCommerce - ASP.net Development

. Led a team to develop a eCommerce driven firmware upgrade portal for

Denon AVR receivers that delivers 500k in annual sales.

. Replaced a dated sales operation with an efficient e-commerce portal.

Tasked by D&M Holdings to replace their aging manual accommodations

sales methods.

. Lead a multi-functional team to design an e-commerce based operation.

Standardized accommodations sales fulfillment and reporting across all

D&M brands leading to a 20% increase in profits and a 60% decrease in

personnel expenses.

. Managed development of Denon e-commerce micro-site, resulting in

online sales increase of over 500%.

. Standardized Omniture website statistics for North American websites

and consulted with international resources to coordinate global

implementation.

. Managed development of Denon e-commerce micro-site, resulting in

online sales increase of over 500%.

Web Application Administration

. Aided in the architecture and design of a multiple server load-balanced

win 2008K SAN environment.

. Consolidated all global DNS records into a central repository and

administered DNS requests.

. Migrated an existing SQL 2000 environment and configured SQL 2005/2008

SAN based clustered environments. Created maintenance plans, preformed

server fail-overs, and routine server log management.

. Managed multiple F5 load balancers and configured Cisco firewalls for

ftp/http/ssl access.

. Supported North American SAN management. Configured networks to access

respective LUN's.

Lanelabs USA, LLC Allendale NJ 2003 - 2007

Lead Web Developer/System Admin

I was hired to evaluate the effectiveness of $40 Million

Pharmaceutical/Marketing companies business Internet strategy and to

develop a plan to increase sales and simplify operational tasks associated

with order fulfillment. This consisted of creating a secure SSL based

ecommerce portal to sell an already established catalog of items directly

to consumers. I hand-wrote code using ASP and VBScript and linked to an in-

house AIX financial system. The system was efficiently designed to handle

thousands of orders per day during peak holiday periods and returns

$600,000 annually.

Web Application Development

. Deployed a robust, hand-coded custom ecommerce website, fed from an

Access/SQL/VBScript environment. Prominent part of this was the

transferring of data via FTP into our in-house Unix AIX environment.

Additional features include an administrative backend for web based

order processing.

. Worked within an ASP/SQL environment to create a fully database driven

website. Features include a detailed site search engine.

. Built a customer acquisition database tool that captured and stored

rich marketing data. This information was then used to accompany

corresponding online marketing eblasts.

Email Marketing

. Package and deploy targeted email campaign management via Constant

Contact and other tools.

. Produce and manage weekly metrics report for email performance.

. Create banners, promos, call outs, images for web sites.

. Responsible for administering and monitoring various pay-per-click

campaigns within Google and Overture.

. Created print ads for industry specific publications to extend our

marketing/branding efforts across multiple mediums. Worked within

Illustrator and Fireworks and PhotoShop to deliver unique layered art.

. Organically optimized website with key word research and internal link

building.

Video Corporation of America New York, NY 2001 - 2003

Director of e-Communications

I was hired into the VCA marketing department to create an online marketing

presence for the company and to more accurately represent each of VCA's 4

business divisions. This process consisted of creating a robust Flash-

driven website and an accompanying .asp/SQL database driven corporate

intranet. Marketing tasks included the development and consistent delivery

of html rich email blasts.

. Main site was served primarily as a static marketing tool that featured

complex Flash animation that I hand-coded in a Flash 5 ActionScripting

environment. A 50% increase in site traffic was quickly realized as

unique impressions grew to 70,000 per month.

. Created and delivered a monthly eZine/newsletter. Responsibilities

included image optimization and click through analysis. Worked as a

liaison with third party vendors to convey targeted product

announcements to various audiences.

. Pioneered and deployed a fully functioning web based marketing

infrastructure, including email campaigns, various online and print

communication campaigns; responsibilities included graphic design, copy

writing, editing, and direct mail delivery.

. VCA wanted a tool to measure customer satisfaction or lack there of on

completed engineering jobs. I hand coded a web based survey tool that

would capture user responses then graphically display results to upper

management.

. Designed an ASP customer survey application to analyze data from

multiple perspectives and generate sales rep performance reports.

. Instituted a company intranet to include training requirements,

personnel data, electronic time sheet and attendance applications,

storing/retrieving daily administrative data.

. Delivered a high impact company story board Flash CD ROM to accompany

print advertising.

LandWare, Inc., Oradell, NJ, 1997 - 2001

Support Manager / Web Developer

Brought in to start-up PalmOS company to establish and manage a Customer

Service Department to appropriately support company's products. Managed

scope of responsibility spanning staffing and hiring, team development and

leadership, technology design and deployment, and problem analysis and

resolution. Researched, recommended, and facilitated the deployment of new

technologies, processes, and standards to ensure optimal customer

satisfaction and retention. Directed and mentored team of 20. Trained staff

and Marketing teams on new technologies.

Developed and implemented a robust on-line FAQ support system.

Key player and creating and implementing standardized support strategies

for prominent Palm OS development company.

Managed staff of 12 support reps, served as level 2 to resolve escalated

support issues.

Education & Training

. Montclair State University, Upper Montclair, NJ (BA cum laude

Psychology, 05/95)

. Microsoft Certified Classes... Programming Microsoft .NET Framework

Applications with Microsoft Visual Studio, Core Foundations of

Microsoft .NET 2.0 Development, Advanced Web application Technologies

with Microsoft .NET 2.0 Development, Visual Studio 2008: ASP.NET 3.5,

Visual Studio 2008: ADO.NET 3.5, Microsoft SharePoint 2010,

Application Development

Programming Languages

C#, asp.net, VBScript, JavaScript, Visual Basic, Flash ActionScript, ASP to

SQL DB Scripting (ADO/ODBC), SQL (standard queries and stored procedures),

exposure to CGI and Perl

Web Technologies

C#, ASP.net, CSS, ASP, XML, SSL, HTML 4, Flash, FTP, Macromedia Dreamweaver

Graphics

Adobe CS Suite: PhotoShop, Illustrator, InDesign, Acrobat, MacroMedia

Studio MX (Flash, Fireworks, Dreamweaver), exposure Quark

Network Protocols/OS

Windows 2000/2003/2008 Server including Active Directory, DNS, TCP/IP,

HTTPS/SSL, IIS6 & IIS7, UNIX, AIX, MS-DOS, Mac OS, VNC, Hyper-V, Remote

Administration, Cisco Switches, Hubs, LAN/WAN Administration, F5

Administration, HP Left Hand Central Admin

Interests & Hobbies

Everything listed above plus...

Fitness trainer/body builder, outdoor enthusiast, music aficionado, lover

of food, proud parent!

Contact this candidate