Marketing Sales

JENNIFER BAILEY

***** *** ******* ***** #***, Raleigh, NC 27614 ● 919-***-**** ● **************@**.**.***

PROFILE

Experienced marketing professional with solid analytical and strategic capabilities. Excellent oral and

written communicator with proven ability to lead cross-functional teams and deliver results on time.

Able to thrive in dynamic atmospheres and successfully balance multiple projects. Passionate about

securing positive relationships between an organization and its clients.

STRENGTHS

Exceptional relationship builder and communicator

Accomplished writer and editor

Energetic leader who is flexible when priorities or strategies shift

Enthusiastic corporate ambassador

PROFESSIONAL EXPERIENCE

EATON CORPORATION (FORTUNE 200) RALEIGH, NC 2008–PRESENT

Marketing Communications Specialist

Managed on-time product launches and the creation of materials including demos,

brochures, sales bulletins, presentations, web content, fliers, e-mails, interactive Flash

tools, etc.; software downloads increased an average of 78% in six months

Updated the quarterly product catalog and price book, ensuring pricing content was

communicated on time to the proper channels; developed additional formats of the price

book in order to fulfill unmet channel needs

Managed tradeshow participation for events from 65 attendees to 12,000; created booth

materials, wrote pre- and post-show messaging and reported on lead qualification for sales

follow-up

AKLIA DIGITAL MEDIA RALEIGH, NC 2007–2008

Director of Marketing and Sales

Managed client products and promotions, repositioned product offerings and designed

customer-focused pricing and strategic promotions, resulting in a 48% increase in monthly

revenue in Q1 2008

Restructured the client’s web site to better meet its needs by managing a team that designed

and implemented new features, increased search engine optimization efforts and improved

both visual appeal and ease-of-use, producing a 64% increase in daily site traffic

Overhauled the client’s e-mail campaigns by improving marketing copy and graphic

quality, cut e-mail costs by 17% after uncovering data that proved optimal frequency and

lowered the overall unsubscribe rate by 46%

JENNIFER BAILEY

10831 Rio Springs Drive #305, Raleigh, NC 27614 ● 919-***-**** ● **************@**.**.***

GREEN JOE’S COFFEE COMPANY KERNERSVILLE, NC 2006–2007

Vice President of Marketing, Co-founder

Designed a successful comprehensive brand identity and marketing plan by studying

customer preferences and demographics, evaluating competition and defining strategies for

reaching markets

Designed the web site’s organizational structure, managed the development of site features

and usability, wrote all copy, oversaw the creation of graphics and managed all on-line

content

Managed all products by identifying differentiators, unifying products under the brand and

assisting in establishing prices and a pricing strategy by researching competitors’ prices and

realizing additional value

CAROLINA ACADEMIC PRESS DURHAM, NC 2004–2006

Marketing Manager, Acquisitions Editor

Managed all non-law textbook marketing projects and produced a 31% increase in gross

sales for 2005 by determining marketing strategy, generating marketing collateral, directing

annual mailings, updating content on multiple web sites and planning for conferences

Designed and wrote copy for all marketing collateral, including fliers, brochures and three

annual catalogs

Recruited authors specialized in a field of study, generating a 28% increase in new products

over ten months

Directed communication between new clients and various departments, from initial client

contact through the production and marketing of the final product, and ensured that client

needs were met

EDUCATION

MBA MARKETING

Kenan-Flagler Business School, University of North Carolina-Chapel Hill

BA JOURNALISM AND MASS COMMUNICATION

University of North Carolina-Chapel Hill

Vice President, Society of Professional Journalists

Editorial Intern, UNC Press

City Desk Writer, The Daily Tar Heel

REFERENCES AVAILABLE UPON REQUEST

Contact this candidate