Diane Paige
603-***-**** *** Hawthorne Village Road
Nashua, NH 03062
**********@*****.***
Summary Senior Administrator and Sales Assistant with a proven record
of success during the past six years. Gained administrative
experience reporting to Senior Marketing Services Manager and
to Divisional Vice President, supporting five regional sales
directors. Background includes planning and coordinating both
business and personal travel, meetings, itineraries, and
special projects; serving as a liaison between company
executives and staff; writing and typing correspondence;
organizing and processing expense reports; and creating and
implementing processes to organize the office, increase
efficiency, and save expenses.
Experience Sales Assistant July 2007 to May 2009
Gulfstream, Savannah, GA
Managed all aspects of Sales Assistant responsibilities for five
regional sales directors in a time-crucial environment.
Managed the Sales Logix CRM system. Coordinated the team
meetings and cross functional work groups and assisted
customer communications. Acted as liaison to contracts
administration for letters of intent (LOIs) and sales
contracts. Drove all aspects of event planning and
management including arranging special equipment, scheduling
hotel accommodations, and distribution of marketing
collateral.
. Drove the preparation of customer proposals, deal sheets, and LOIs
to help fill the pipeline with sales opportunities varying
from $15M to $60M each.
. Planned and directed Gulfstream's participation in National
Business Aircraft Association 2007, the world's largest
civil aviation trade show.
. Demonstrated ability to prioritize multiple tasks, meet deadlines,
and provide quality service to both my internal and external
customers.
Project Manager September 2006 to June 2007
Gulfstream - Kelly Services, Savannah, GA
Drove all Project Management activity including managing Marketing
Central by Unica Corporation, a digital marketing application
to oversee progress of marketing activity to ensure on time
delivery. Conferred with creative department and graphics
designers to discuss current project requirements, project
budgets, outline concepts, and coordinate creative activities
for new projects.
. Developed and implemented new online marketing services tool to
streamline marketing activities and improve internal
customer satisfaction.
. Developed and implemented online marketing store to easily order
marketing collateral and improve efficiency.
Web Project Manager June 1997 to December 2005
Teradyne Inc., North Reading, MA
Developed, implemented, and managed new online digital marketing and
web strategy to help build awareness, increase sales, and
improve efficiency within the Assembly Test Division.
Utilized tools such as Google AdWords and Hitbox by Omniture
to help measure ROI for all aspects of web marketing. Acted
as liaison to Corporate Marketing to ensure brand consistency
and overall site effectiveness. Managed off-shore web
programmers to implement all new web updates ensuring minimal
downtime and optimal customer satisfaction.
. Built new digital marketing strategy to improve lead qualification
process by utilizing an automated online lead generation
tool that fed the CRM automatically. This versus emails and
faxes, which typically resulted in lost leads and slow
turnaround time.
. Developed new CRM system to help reach target audiences of over
11,000 prospects and customers. This included new email
campaigns, a newly implemented webinar program, and new push
strategy of collateral messages utilizing ClickSquared,
formally known as Britemoon.
. Implemented first ever AdWords and SEO Optimization campaigns to
help increase traffic to product pages. Within ten months,
key words were appearing within top 10 search results,
verses >50 prior to implementation.
. Acted as liaison to product management, support services, and other
corporate functions to ensure web technology strategy was
yielding proper results, budgets were met, and product
messaging was accurate.
Product Marketing Specialist III September 1976 to May 1991
Digital Equipment Corporation (DEC), Mass & NH
Responsible for all aspects of product marketing of the word
processing product line. This included developing new
product marketing programs to help grow revenue for the
electronic publishing products.
. Assisted in building pipeline to generate revenue growth of $783.3
million in fiscal year 1976, and growing it to $ 6.686
billion in fiscal 1986.
. Developed and implemented Demo Certification Program that expanded
the knowledge of the DEC employees enabling them to deliver
powerful, differentiating customer presentations and
demonstrations.
. Developed various technical manuals for internal training including
demo books, migration guides, and key functions cards.
Education University of Massachusetts UMASS, Lowell, Mass
Completed a variety of undergraduate courses
Skills . Marketing Central Tracking Application by Unica Corporation
. Atomz Search Engine Tool
. ClickSquared E-mail Marketing Application
. Dreamweaver
. Sales Logix CRM Database
. Hoovers Database Dun & Bradstreet
. Burrelle's News Clipping Service
. Microsoft Word, Excel, Outlook, PowerPoint, Project
. Enterprise Web Statistic Reporting utilizing Hitbox by Omniture
. Lotus Notes Technical User Training
Associations . eMarketing Association Network
. Digital Marketing
. Social Media Today