Sales Marketing

Jimmesha Winston

***** *. **** ******* ***. #**

********.*******@*****.***

Shawnee, KS 66214

913-***-****

Summary

Marketing specialist with a proven track record in developing and

implementing strategic marketing tactics resulting in increased profit

margin and brand recognition.

Experience

New Wave Fragrances, Midwest Region, July 2009 to Present (Seasonal, Part

time)

Ed Hardy and True Religion Brand Ambassador

. Promote Ed Hardy and True Religion fragrances at various department

stores and events creating a positive customer experience leading to

increased sales and customer retention.

Sprint by Wireless Lifestyle, Lenexa, KS, February 2007 to April 2010

National Media Coordinator/Buyer

. Strategically developed media plans that included internet, newsprint,

direct-mail, billboards, radio and social media to reach the largest

target audience resulting in increased store traffic and sales by 27%.

. Maximized $500,000 + budget in media exposure to meet quarterly sales

objectives.

. Facilitated social media tactics to inform customers about exclusive

specials, setting the bar for the competition.

. Created the company's message and worked with the design team to

deliver the message in an attractive image.

Events, Promotions, and Sponsorships Coordinator

. Researched audience and identified event opportunities that produced

sales and increased awareness across 25+ markets. Managed event

logistics and a team of up to 12.

. Created effective advertising campaigns and promotional events to

increase sales and customer retention by 21%.

. Managed $80,000 budget resulting in increased ROI on events, and

promotional opportunities. Increased retail store sales at tradeshows

generating an ROI of $195,000.

. Managed all aspects of brand awareness including sales, tradeshows,

public relations, events, sponsorships, celebrity appearances,

collateral and analysis.

. Two-time Pinnacle Club Award winner in recognition of outstanding

achievements.

. Developed and nurtured several relationships with City Chambers,

business leaders, and vendors. Because of these relationships the

company was invited to host promotional and sales events inside of

these companies.

Marketing Assistant

. Maintained brand integrity by tracking brand promotions and

advertising messages in various media outlets.

. Developed marketing strategy and local initiatives to support field

and sales team.

Education

B.A., University of New Mexico, Journalism and Mass Communications, Minor

Psychology

Awards/Certificates

Two Time Pinnacle Club Award Winner, Certificate in Prioritizing Multiple

Projects and Time Management, Certificate in Microsoft Excel, Certificate

in Mastery of Business Fundamentals, Certificate in Email Marketing

Campaigns and Social Media.

Contact this candidate