Sales Manager

JERRY BAFFORD

**** ********* ? Memphis, Tennessee 38116 ? 901-***-**** (Home) ?

901-***-**** (Cell) **********@***.***

Sales & Marketing

Sales Management

Start Up Operations

Client Relations

Revenue Maximization

Key Account Management

Highly motivated professional with over twenty years experience in sales.

Solid reputation for developing a loyal client base and consistently

achieving solid sales results. An effective communicator; well-developed

presentation and negotiation skills. Excellent problem-solving skills;

creative and resourceful in resolution. Both flexible and versatile, a well-

rounded performer committed to continued excellence.

Professional Experience

ADT Security Services

09/20-Present

Small Business Sales Representative

Gilliam Communications

01/06 - 9/10

National Sales Manager

Obtain new business and maintain existing accounts. Call on retail

businesses and national accounts.

Work closely with customer to insure customer satisfaction.

FLINN BROADCASTING - Memphis, Tennessee 1996 -

12/05

Senior Account Manager

. Obtain new business and maintain existing accounts through cold calls,

referrals and networking.

. Call on retail businesses in Memphis and surrounding areas.

. Give well-developed presentations to market advertising for KXHT radio

station.

. Assess needs of customer and provide solid advertising solutions to

increase their business and to meet their goals and objectives.

. Work closely with customer to ensure customer satisfaction and increase

market retention rate.

. Responsible for creative promotions through extensive giveaways.

Key Accomplishments:

. Instrumental in building revenue growth from $15,000 per month to a multi-

million dollar annual advertising revenue.

. Built a loyal client base from scratch.

KJMS RADIO STATION - Memphis, Tennessee 1992 - 1996

Sales Manager

. Oversaw all sales activities in Memphis and surrounding areas.

. Supervised, trained and motivated a staff of five representatives.

. Called on all accounts and assisted other representatives in

presentations and closing the sale.

Key Accomplishments:

. Implemented a new training program for new sales representatives which

resulted in significant sales growth.

. Increased sales from $400,000 to $ 1.5 million annually.

WHRK/WDIA RADIO STATION - Memphis, Tennessee 1990 -

1992

Account Manager

. Developed excellent relationships with clients; assessed advertising

needs and came up with plan of action to help client achieve goals.

JERRY BAFFORD - Page 2

KJMS RADIO STATION - Memphis, Tennessee 1983 - 1990

Sales Manager (1985 - 1990)

Account Manager and Part-time Announcer (1983 - 1985)

Key Accomplishments:

. Increased sales from $200,000 to over $ 1 million annually.

Education

UNIVERSITY OF MEMPHIS - Memphis, Tennessee 1994

BA in Communications and Fine Arts

Major in Radio Broadcasting and Sales

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